Professional Hair Care Appliance Brand "MAGNETHairPro" Used Backstage at International Event in Cannes

"JAPAN LUXURY CULTURE EXHIBITION in CANNES 2026" Partner Brand "MAGNETHairPro"

On May 22, 2026, at the "JAPAN LUXURY CULTURE EXHIBITION in CANNES 2026" held in Cannes, France, during the Cannes Film Festival, styling tools from "MAGNETHairPro," a partner brand of Holistic Cures Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroyuki Kaizuka; hereinafter referred to as Holistic Cures), were used.

JAPAN LUXURY CULTURE EXHIBITION in CANNES 2026 Partner

This event was held at "TIME France House" in Cannes, France, as an exhibition to promote Japanese luxury culture, including traditional crafts, fashion, beauty, and sake, to the world. Approximately 200 VIPs, media representatives, buyers, and influencers from around the world attended the venue. As an event involving "TIME France" and the Paris-based luxury fashion and art magazine "ONIRIQ," it was a truly international gathering.

TIME France HouseONIRIQ Photo SessionRunway

"MAGNETHairPro" was used as a hair styling tool backstage at the fashion show by "Maison MUNETAKA YOKOYAMA," a luxury formal brand that fuses Japanese tradition and art, created by formal wear designer Munetaka Yokoyama.

MAGNETHairPro Logo

What is MAGNETHairPro?

"MAGNETHairPro," a sister brand of "CREATE," which has a 40-year history as a hair care appliance manufacturer, is a professional hair care appliance brand designed with a focus on operability and functionality for hair stylists, under the brand concept of "All for the hair stylist who creates beauty." The brand offers dryers and damage-free hair irons that excel in quick-drying and hair beautifying effects, processed with proprietary technology using natural minerals and stones derived from hot spring areas known for their skin-beautifying and longevity benefits.

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Hair Styling Tools Chosen for Overseas Collection Backstages

The hair styling was handled by Susumu Hata, representative of the Omotesando hair salon "Max Blonde" and a top hair artist active backstage at overseas collections in Paris, New York, and Milan.

Hata regularly uses "MAGNETHairPro," and due to its high compatibility with the stylish designs of "Maison MUNETAKA YOKOYAMA," one of the brands for which he handled hair styling, it was adopted backstage at this event, leading to sponsorship as a partner brand.

Susumu Hata, Representative and Top Hair Artist of "Max Blonde"

At the show, it is necessary to assess the hair quality of the models within a limited time, create hairstyles that match the costumes, makeup, and the brand's world view, and then quickly switch to the next look. Especially in a setup like this, transitioning from the 1st style to the 2nd style, it is crucial that the initially set waves do not fall and the texture remains beautifully defined.

Hata highly rates "MAGNETHairPro" as being the most suitable in this regard.

From 1st Style to 2nd Style: Hair Creation Supporting the Runway

The fashion show by "Maison MUNETAKA YOKOYAMA" presented luxury formal wear that fused Japanese traditional culture and industry with sustainability, under the theme of "Japanesque Sustainable Formal."

The MAGNETHairPro Curl Iron 26mm was primarily used for hair styling.

The 1st style featured hair with carefully created curls, gathered up.

Afterward, the gathered hair was let down, evolving into a 2nd style that utilized a wet texture and waves at the ends.

For another model, blonde hair that was slightly dry and frizzy was carefully blow-dried using the MAGNETHairPro Dryer Zero Plus and a paddle brush.

After preparing the base texture, the 26mm curl iron was used to create significant movement, forming the 1st style gathered at the back.

Subsequently, the gathered hair was released and finished into a wavy style with a wet texture.

Behind the glamorous runway, the task was not merely to "create a style" but to design the very texture of the hair in a short period, in accordance with the costumes, makeup, and the brand's atmosphere. "MAGNETHairPro" was used backstage as a tool to support the delicate style changes required in a professional setting.

Dryer Also Drew Attention from Overseas Stylists

The "MAGNETHairPro" Dryer Zero Plus received a particularly strong positive reaction backstage at this event.

Overseas stylists, intrigued by the finish after blow-drying and the high design quality, expressed interest in trying the dryer. Upon actual use, it received high marks for its lightness, airflow, and the moist finish it provided.

MAGNETHairPro Dryer Zero Black Plus, Curl Iron, and Straight Iron

Furthermore, attendees at the after-party following the runway showed great interest in its specifications and usability, which can support salon work despite its low wattage, and inquiries were made about where to purchase it.

For hairdressers, dryers are indispensable tools for daily salon work. Lightness, operability, airflow, and the finished texture not only contribute to the stylist's ease of use but also to the experiential value provided to clients.

The reactions received at the Cannes event this time indicate a widening interest in "MAGNETHairPro" not only within domestic salon work but also in overseas professional settings.

A Brand Supporting Professional Expression

This initiative, where Japanese beauty tools supported the backstage at Cannes, a global hub for cultural dissemination.

"MAGNETHairPro" will continue to deliver new value by staying close to professional settings, as a brand that supports the expression of stylists active in creative fields both domestically and internationally, as well as in salon work.

MAGNETHairPro Official Website

Holistic Cures Co., Ltd.

Holistic Cures (https://holisticcures.jp/) was established in 2014 as an affiliate of CREATE by President and CEO Hiroyuki Kaizuka. With the business vision "The Most Beautiful Ever - Towards the best beauty in your life -," the company develops brands, products, and services to provide ageless "best beauty in your life" that shines not only externally but also internally for adult women with high aesthetic awareness. They also develop solution systems exclusively for hair salons, including education, products, and MD proposals.