Holistic Cures Focuses on 'Hand Dermatitis', a Top Reason for Stylist Turnover, and Launches 'Protect As You Wash' Full-Body Shampoo
Holistic Cures has developed 'Magnet Hair Pro Mirai Soap', a full-body shampoo utilizing nanobubble technology to reduce surfactants by 60%, addressing the hand dermatitis issue among hairdressers.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 00:00
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 19, 2026 at 20:54 (148h 18m after Collected)
Full-body shampoo 'Magnet Hair Pro Mirai Soap' utilizing 'Holistic Mirai Sui'. *Image is for illustration purposes.
Holistic Cures Inc. (Headquarters: Minato-ku, Tokyo, President & CEO: Hiroyuki Kaizuka, hereafter Holistic Cures) will launch the full-body shampoo 'Magnet Hair Pro Mirai Soap' from the professional hair care brand 'Magnet Hair Pro'. It utilizes 'Takachiho Terasui', a natural water harvested from a water source owned by the Cosmo Group, and its proprietary water technology 'Holistic Mirai Sui'.
This product is a full-body shampoo that can be used for the hair, face, and body, developed with a focus on the 'problem of hairdressers' rough hands'. Against the industry issue of 'rough hands' cited as a reason for hairdressers leaving their jobs, there are few efforts to approach this as a product, and high expectations are drawn.
From Monday, April 13, 2026, it will go on sale as a professional shampoo through the comprehensive beauty trading company 'Cosmo', an affiliated company of Holistic Cures.
Development Background Addressing the 'Hairdressers' Rough Hands Problem'
In the beauty salon industry, a top reason cited for hairdressers leaving their jobs is 'rough hands'. It is not uncommon for them to suffer from skin problems due to daily repeated shampoo treatments, contact with chemicals, and chronic dryness, forcing them to leave the field. Originally, while hairdressers are professionals who 'make people beautiful', they face a structural problem where they are forced to overwork their own hands as a trade-off. As a result, it is sometimes seen as a barrier to career continuation.
'Rough hands', cited as a top reason for hairdressers' turnover in the beauty salon industry.
For hairdressers who touch water and chemicals daily, reducing the burden on the skin has become a major challenge, an important theme related to the sustainability of the entire industry.
Conventional hair care has focused on 'making the customer's hair beautiful'. On the other hand, it cannot be said that the burden on the practitioner's hands and skin has been fully considered. Against this background, Holistic Cures focused on the power of water itself and began developing a full-body shampoo utilizing its proprietary water technology.
Development of this product began with the aim of creating an environment where hairdressers can continue to provide their skills with peace of mind throughout their lives. As a new idea, we developed the 'Magnet Hair Pro Mirai Soap' under the concept of 'protecting as you wash'.
Takachiho *Image is for illustration purposes.
Based on 'Takachiho Terasui' harvested from a water source owned by the Cosmo Group, this product utilizes functional water applying nanobubble technology to keep the amount of surfactants down while maintaining cleaning power, aiming to balance care for the hairdresser's hands and treatment performance.
Additionally, a monitoring survey (n=222, company research) was conducted targeting beauty salon personnel. In a monitoring questionnaire targeting participants of the 'MASH UP mini' event hosted by the Japan Mama Stylist Association, comments were received such as 'The lather lasts well, and it feels moisturizing even during shampooing', 'It wraps the hair with fine bubbles', and 'It can be used for the whole body and the texture is good'.
Takachiho Terasui
A weakly alkaline (pH approx. 7.6) rare mineral water containing over 20 types of trace elements necessary for health management. Despite being rich in minerals, it is soft water with a hardness of 22mg/L. Because the clusters are small and penetrative power is high, its smooth and gentle mouthfeel is a feature.
Holistic Mirai Sui
Functional water developed by Holistic Cures' proprietary water treatment technology. It combines natural terahertz water rich in minerals with nanobubble technology, and comes in variations from 1.0 to 5.0 depending on the type of gas contained.
'Holistic Mirai Sui' comes in variations from 1.0 to 5.0 depending on the type of gas contained.
Features of Magnet Hair Pro Mirai Soap
'Magnet Hair Pro Mirai Soap' is a full-body shampoo that can be used on the entire body, from hair to toes.
Designed based on 'Holistic Mirai Sui 5.0' (functional water mixing and retaining hydrogen and carbonic acid with nanobubble technology), it cleanly washes away unnecessary dirt while protecting moisture. In addition, its simple formula achieves both everyday use and consideration for the skin in treatment settings.
*Images are for illustration purposes.
Magnet Hair Pro Mirai Soap (Full-body shampoo)
Surfactants cut by approx. 60% compared to conventional products (company research)
Holistic Cures Inc. (Headquarters: Minato-ku, Tokyo, President & CEO: Hiroyuki Kaizuka, hereafter Holistic Cures) will launch the full-body shampoo 'Magnet Hair Pro Mirai Soap' from the professional hair care brand 'Magnet Hair Pro'. It utilizes 'Takachiho Terasui', a natural water harvested from a water source owned by the Cosmo Group, and its proprietary water technology 'Holistic Mirai Sui'.
This product is a full-body shampoo that can be used for the hair, face, and body, developed with a focus on the 'problem of hairdressers' rough hands'. Against the industry issue of 'rough hands' cited as a reason for hairdressers leaving their jobs, there are few efforts to approach this as a product, and high expectations are drawn.
From Monday, April 13, 2026, it will go on sale as a professional shampoo through the comprehensive beauty trading company 'Cosmo', an affiliated company of Holistic Cures.
Development Background Addressing the 'Hairdressers' Rough Hands Problem'
In the beauty salon industry, a top reason cited for hairdressers leaving their jobs is 'rough hands'. It is not uncommon for them to suffer from skin problems due to daily repeated shampoo treatments, contact with chemicals, and chronic dryness, forcing them to leave the field. Originally, while hairdressers are professionals who 'make people beautiful', they face a structural problem where they are forced to overwork their own hands as a trade-off. As a result, it is sometimes seen as a barrier to career continuation.
'Rough hands', cited as a top reason for hairdressers' turnover in the beauty salon industry.
For hairdressers who touch water and chemicals daily, reducing the burden on the skin has become a major challenge, an important theme related to the sustainability of the entire industry.
Conventional hair care has focused on 'making the customer's hair beautiful'. On the other hand, it cannot be said that the burden on the practitioner's hands and skin has been fully considered. Against this background, Holistic Cures focused on the power of water itself and began developing a full-body shampoo utilizing its proprietary water technology.
Development of this product began with the aim of creating an environment where hairdressers can continue to provide their skills with peace of mind throughout their lives. As a new idea, we developed the 'Magnet Hair Pro Mirai Soap' under the concept of 'protecting as you wash'.
Takachiho *Image is for illustration purposes.
Based on 'Takachiho Terasui' harvested from a water source owned by the Cosmo Group, this product utilizes functional water applying nanobubble technology to keep the amount of surfactants down while maintaining cleaning power, aiming to balance care for the hairdresser's hands and treatment performance.
Additionally, a monitoring survey (n=222, company research) was conducted targeting beauty salon personnel. In a monitoring questionnaire targeting participants of the 'MASH UP mini' event hosted by the Japan Mama Stylist Association, comments were received such as 'The lather lasts well, and it feels moisturizing even during shampooing', 'It wraps the hair with fine bubbles', and 'It can be used for the whole body and the texture is good'.
Takachiho Terasui
A weakly alkaline (pH approx. 7.6) rare mineral water containing over 20 types of trace elements necessary for health management. Despite being rich in minerals, it is soft water with a hardness of 22mg/L. Because the clusters are small and penetrative power is high, its smooth and gentle mouthfeel is a feature.
Holistic Mirai Sui
Functional water developed by Holistic Cures' proprietary water treatment technology. It combines natural terahertz water rich in minerals with nanobubble technology, and comes in variations from 1.0 to 5.0 depending on the type of gas contained.
'Holistic Mirai Sui' comes in variations from 1.0 to 5.0 depending on the type of gas contained.
Features of Magnet Hair Pro Mirai Soap
'Magnet Hair Pro Mirai Soap' is a full-body shampoo that can be used on the entire body, from hair to toes.
Designed based on 'Holistic Mirai Sui 5.0' (functional water mixing and retaining hydrogen and carbonic acid with nanobubble technology), it cleanly washes away unnecessary dirt while protecting moisture. In addition, its simple formula achieves both everyday use and consideration for the skin in treatment settings.
*Images are for illustration purposes.
Magnet Hair Pro Mirai Soap (Full-body shampoo)
Surfactants cut by approx. 60% compared to conventional products (company research)