TOPPAN Launches 'Minna de Gen CO2 Project 2026' to Promote Consumer Decarbonization Behavior
TOPPAN, as part of the CCNC, collaborates with 16 municipalities to launch a project promoting consumer decarbonization. By linking education with retail promotions, it aims to realize a decarbonized society.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 19:03
- 🔍 Collected: June 1, 2026 at 10:20
- 🤖 AI Analyzed: June 1, 2026 at 19:16 (8h 56m after Collected)
TOPPAN Inc., a group company of TOPPAN Holdings, has been participating in the Challenge Carbon Neutral Consortium (CCNC) since fiscal year 2024, organized by The Japan Research Institute, Limited. The consortium aims to accelerate corporate decarbonization efforts and build a decarbonized society by encouraging consumer awareness and behavioral change.
CCNC, consisting of 21 private companies including retailers, distributors, and manufacturers, is now launching the 'Minna de Gen CO2 Project 2026' in collaboration with 16 municipalities and organizations across Japan to promote consumer decarbonization behavior.
Last year's activities, which included learning contests and promotional campaigns, suggested that combining 'educational awareness' and 'promotional purchasing' is effective in raising awareness of eco-friendly products without relying solely on discounts.
This project focuses on the following key measures:
1. Expanding the scale of the learning contest 'Ecolabel Hunter 1.5C Daisakusen'.
2. Fostering behavioral change through the pursuit of learning quality.
3. Deepening understanding through the analysis of extensive purchasing data.
TOPPAN's role is as follows:
- Packaging development balancing environmental performance and sales promotion: Supporting the provision of eco-friendly packaging using the 'SmartLCA-CO2®' cloud service.
- Communication support to convey the value of decarbonization: Assisting in expanding awareness activities with local governments and supporting activities in stores and retail media.
- Support for educational and awareness-raising activities: Utilizing expertise in information dissemination to support the nationwide rollout of educational support tools.
Moving forward, TOPPAN aims to build a new framework that integrates everything from educational awareness to sales and purchasing.
CCNC, consisting of 21 private companies including retailers, distributors, and manufacturers, is now launching the 'Minna de Gen CO2 Project 2026' in collaboration with 16 municipalities and organizations across Japan to promote consumer decarbonization behavior.
Last year's activities, which included learning contests and promotional campaigns, suggested that combining 'educational awareness' and 'promotional purchasing' is effective in raising awareness of eco-friendly products without relying solely on discounts.
This project focuses on the following key measures:
1. Expanding the scale of the learning contest 'Ecolabel Hunter 1.5C Daisakusen'.
2. Fostering behavioral change through the pursuit of learning quality.
3. Deepening understanding through the analysis of extensive purchasing data.
TOPPAN's role is as follows:
- Packaging development balancing environmental performance and sales promotion: Supporting the provision of eco-friendly packaging using the 'SmartLCA-CO2®' cloud service.
- Communication support to convey the value of decarbonization: Assisting in expanding awareness activities with local governments and supporting activities in stores and retail media.
- Support for educational and awareness-raising activities: Utilizing expertise in information dissemination to support the nationwide rollout of educational support tools.
Moving forward, TOPPAN aims to build a new framework that integrates everything from educational awareness to sales and purchasing.
FAQ
「みんなで減CO2（ゲンコツ）プロジェクト2026」の主な目的は何ですか？
生活者に対して脱炭素への意識・行動変容を促すことで、企業の脱炭素の取り組みを加速させ、脱炭素社会を構築することを目指しています。
本プロジェクトの注力施策にはどのようなものがありますか？
「学習サポートハンドブック＆コンテスト『エコラベルハンター 1.5℃大作戦』の規模拡大」、「学びの質の追求による行動変容の定着」、「広範な購買行動データ分析を通じた理解の深化」の3点です。
TOPPANはプロジェクトでどのような役割を担いますか？
環境対応パッケージの開発・提供、脱炭素の価値を伝えるコミュニケーション施策の支援、学習コンテストの運用基盤提供などを通じて支援します。
「エコラベルハンター 1.5℃大作戦」とはどのような取り組みですか？
児童が楽しみながら脱炭素やエコラベルについて学べる学習サポートハンドブックおよびコンテストです。
CCNCとはどのような組織ですか？
株式会社日本総合研究所が主催する「チャレンジ・カーボンニュートラル・コンソーシアム（Challenge Carbon Neutral Consortium）」であり、小売流通やメーカーなど民間企業21社で構成されています。