TOPPAN, Treasure AI, Thinker, Lazuli, and AWL Sign Partnership Agreement to Promote 'Real Transformation™ (RX)'
Five companies including TOPPAN have partnered to advance 'Real Transformation™ (RX).' Starting in late May 2026, they will offer an integrated service that bridges real-world and digital customer experiences by digitizing store data.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 19:04
- 🔍 Collected: May 26, 2026 at 10:31
- 🤖 AI Analyzed: May 26, 2026 at 11:26 (54 min after Collected)
Five companies—TOPPAN Inc. (a subsidiary of TOPPAN Holdings Inc.), Treasure Data Inc., Thinker Inc., Lazuli Inc., and AWL Inc.—have signed a business partnership agreement to promote 'Real Transformation™ (RX),' a strategy proposed by TOPPAN to digitize data from physical stores and sales locations to improve visualization, customer experience value, and operational efficiency.
Starting in late May 2026, the five companies will integrate their services to provide retail and manufacturing clients with a comprehensive solution that connects real-world and digital customer experiences through data.
This partnership combines TOPPAN's CX design and implementation expertise in physical spaces with Treasure Data's Customer Data Platform (CDP), Thinker's AI analysis service for unstructured data such as voice, Lazuli's Product Data Platform (PDP), and AWL's edge AI camera solutions. By digitizing data from physical locations and leveraging AI, the collaboration aims to accelerate 'RX' support for client companies.
The roles of each company are as follows:
- TOPPAN: Consulting on CX design across real and digital spaces, project management, and execution of marketing measures.
- Treasure Data: Providing 'Treasure AI Voice,' a service linking its CDP with the 'Plaud' voice recorder.
- Thinker: Providing 'Hitotonari AI,' an AI analysis service for integrated analysis and consulting on unstructured and structured data.
- Lazuli: Organizing product databases and expanding usage through AI via 'Lazuli PDP.'
- AWL: Real-world behavior analysis and security enhancement using the 'AWLBOX' edge AI camera solution.
By integrating these services and strengths, the companies will capture and structure data from physical touchpoints like stores and business meetings, integrating it with data bases like product databases and CDPs. This approach provides a consistent, continuous customer experience across real and digital channels based on shared customer data, while fostering employee skills that contribute to results, thereby maximizing human potential.
Starting in late May 2026, the five companies will integrate their services to provide retail and manufacturing clients with a comprehensive solution that connects real-world and digital customer experiences through data.
This partnership combines TOPPAN's CX design and implementation expertise in physical spaces with Treasure Data's Customer Data Platform (CDP), Thinker's AI analysis service for unstructured data such as voice, Lazuli's Product Data Platform (PDP), and AWL's edge AI camera solutions. By digitizing data from physical locations and leveraging AI, the collaboration aims to accelerate 'RX' support for client companies.
The roles of each company are as follows:
- TOPPAN: Consulting on CX design across real and digital spaces, project management, and execution of marketing measures.
- Treasure Data: Providing 'Treasure AI Voice,' a service linking its CDP with the 'Plaud' voice recorder.
- Thinker: Providing 'Hitotonari AI,' an AI analysis service for integrated analysis and consulting on unstructured and structured data.
- Lazuli: Organizing product databases and expanding usage through AI via 'Lazuli PDP.'
- AWL: Real-world behavior analysis and security enhancement using the 'AWLBOX' edge AI camera solution.
By integrating these services and strengths, the companies will capture and structure data from physical touchpoints like stores and business meetings, integrating it with data bases like product databases and CDPs. This approach provides a consistent, continuous customer experience across real and digital channels based on shared customer data, while fostering employee skills that contribute to results, thereby maximizing human potential.
FAQ
RX（リアル・トランスフォーメーション）とは何ですか？
TOPPANが提唱する、企業の実店舗や営業拠点におけるデータをデジタル化し、データの可視化や顧客体験価値の向上、業務効率化を図る施策です。
今回の業務提携で5社は何を提供しますか？
各社の強みを連携し、リアル接点のデータを取得・構造化して、データ基盤と統合するデータ駆動型のインテグレーションサービスを提供します。
いつからサービス提供を開始しますか？
2026年5月下旬より提供を開始します。
各社の役割は何ですか？
TOPPANが設計・推進、Treasure AIがCDP連携、シンカーがデータ分析、Lazuliが商品データベース整備、AWLがエッジAIカメラによる分析を担います。
どのような顧客を対象としていますか？
小売業やメーカーなどの企業を対象としています。