TOPPAN Launches "Cartocan®" with Original Designs for Companies
TOPPAN begins offering its environmentally friendly paper beverage container "Cartocan®" with original designs enabled by digital printing from May 2026. This allows for small-lot production, balancing environmental consideration with unique branding.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 19:03
- 🔍 Collected: May 8, 2026 at 10:31
- 🤖 AI Analyzed: May 9, 2026 at 03:33 (17h 1m after Collected)
TOPPAN Corporation (Head Office: Bunkyo-ku, Tokyo; Representative Director & President: Haruhiko Noguchi; hereinafter TOPPAN), a group company of TOPPAN Holdings, will begin offering "Cartocan®" with original design specifications through digital printing from May 2026, targeting companies, organizations, and local governments.
TOPPAN has been providing "Cartocan®," an environmentally friendly paper beverage container, since 1996, and it has been adopted by many food and beverage manufacturers. In June 2025, TOPPAN started selling natural water and green tea filled in "Cartocan®" for companies and organizations, developing it as a product that contributes to reducing plastic usage and promoting resource circulation for novelty items, visitor services, and meeting purposes.
The newly introduced original design specifications leverage digital printing to support small-lot production. This makes it easy to adopt "Cartocan®" that combines environmental consideration with originality.
"Cartocan®" with original design specifications by digital printing
**Background of Development**
In recent years, as efforts toward a decarbonized society and the importance of reducing plastic waste have grown globally, the demand for environmentally friendly packaging has expanded. As part of its initiatives to achieve a decarbonized society, the TOPPAN Group launched "SMARTS™," a sustainable brand starting from packaging, in 2023, promoting the creation of a sustainable society.
"Cartocan®," one of the "SMARTS™" brands, is a paper beverage container that uses TOPPAN's transparent vapor-deposited barrier film "GL BARRIER (Note 1)" and allows for long-term preservation and flavor retention. It uses over 30% domestic timber, including thinned wood, as raw material, and has obtained the "Thinned Wood Mark," leading to its widespread adoption by food and beverage manufacturers actively promoting sustainable activities. In June 2025, TOPPAN began selling "Cartocan®" natural water and green tea for corporate use, supporting companies' efforts to reduce environmental impact by being adopted for novelty items, visitor services, and meeting purposes.
Meanwhile, in corporate activities, there is a growing need not only to promote efforts to reduce environmental impact but also to clearly communicate such a stance to consumers, business partners, and employees. As a result, requests for original design "Cartocan®" for each company and organization have increased. However, conventional gravure printing requires a certain production lot size, which created a hurdle for adoption for corporate novelty items or limited distribution purposes. To address these challenges, TOPPAN focused on digital printing. By establishing a production system that can flexibly handle small lots through digital printing, TOPPAN has made it possible to offer "Cartocan®" with original designs for individual companies and organizations.
**Features of Original Design "Cartocan®"**
* **Supports small lots to achieve original designs**
By adopting plateless digital printing, which prints directly from digital data, it is possible to deploy original designs in small lots, which was difficult with conventional gravure printing. Packages reflecting company logos, brand messages, and campaign visuals can be flexibly provided according to their intended use.
* **Reproduces intricate designs with high registration accuracy**
Digital printing enables delicate design expressions down to fine details with high registration accuracy. It offers print reproducibility comparable to conventional gravure printing, faithfully reproducing original designs such as company logos with high quality.
* **Enables reduction of plastic usage**
Since "Cartocan®" is a paper beverage container, it can reduce the proportion of plastic used in the container to approximately 30% compared to plastic PET bottles, which are commonly offered as general original design beverages.
**Overview of Original Design "Cartocan®"**
Launch Date: May 8, 2026
Contents: Natural Water
Volume: 195g
Minimum Order Quantity: 5,000 units ~ (Varies depending on production frequency, etc.)
Reference Price: 100 yen (excluding tax) / unit ~ (Shipping not included / Varies depending on production quantity, etc.)
Distributor: TOPPAN Inc.
Water Source: Chino City, Nagano Prefecture
**Future Goals**
TOPPAN will promote the provision of original design "Cartocan®" natural water to companies, organizations, and local governments that are working on environmental conservation, while also expanding variations in volume and content to meet a wider range of needs. Through these efforts, TOPPAN aims to provide over 20 million units by fiscal year 2030.
**About TOPPAN Group's Sustainable Brand "SMARTS™"**
"SMARTS™" is,
TOPPAN has been providing "Cartocan®," an environmentally friendly paper beverage container, since 1996, and it has been adopted by many food and beverage manufacturers. In June 2025, TOPPAN started selling natural water and green tea filled in "Cartocan®" for companies and organizations, developing it as a product that contributes to reducing plastic usage and promoting resource circulation for novelty items, visitor services, and meeting purposes.
The newly introduced original design specifications leverage digital printing to support small-lot production. This makes it easy to adopt "Cartocan®" that combines environmental consideration with originality.
"Cartocan®" with original design specifications by digital printing
**Background of Development**
In recent years, as efforts toward a decarbonized society and the importance of reducing plastic waste have grown globally, the demand for environmentally friendly packaging has expanded. As part of its initiatives to achieve a decarbonized society, the TOPPAN Group launched "SMARTS™," a sustainable brand starting from packaging, in 2023, promoting the creation of a sustainable society.
"Cartocan®," one of the "SMARTS™" brands, is a paper beverage container that uses TOPPAN's transparent vapor-deposited barrier film "GL BARRIER (Note 1)" and allows for long-term preservation and flavor retention. It uses over 30% domestic timber, including thinned wood, as raw material, and has obtained the "Thinned Wood Mark," leading to its widespread adoption by food and beverage manufacturers actively promoting sustainable activities. In June 2025, TOPPAN began selling "Cartocan®" natural water and green tea for corporate use, supporting companies' efforts to reduce environmental impact by being adopted for novelty items, visitor services, and meeting purposes.
Meanwhile, in corporate activities, there is a growing need not only to promote efforts to reduce environmental impact but also to clearly communicate such a stance to consumers, business partners, and employees. As a result, requests for original design "Cartocan®" for each company and organization have increased. However, conventional gravure printing requires a certain production lot size, which created a hurdle for adoption for corporate novelty items or limited distribution purposes. To address these challenges, TOPPAN focused on digital printing. By establishing a production system that can flexibly handle small lots through digital printing, TOPPAN has made it possible to offer "Cartocan®" with original designs for individual companies and organizations.
**Features of Original Design "Cartocan®"**
* **Supports small lots to achieve original designs**
By adopting plateless digital printing, which prints directly from digital data, it is possible to deploy original designs in small lots, which was difficult with conventional gravure printing. Packages reflecting company logos, brand messages, and campaign visuals can be flexibly provided according to their intended use.
* **Reproduces intricate designs with high registration accuracy**
Digital printing enables delicate design expressions down to fine details with high registration accuracy. It offers print reproducibility comparable to conventional gravure printing, faithfully reproducing original designs such as company logos with high quality.
* **Enables reduction of plastic usage**
Since "Cartocan®" is a paper beverage container, it can reduce the proportion of plastic used in the container to approximately 30% compared to plastic PET bottles, which are commonly offered as general original design beverages.
**Overview of Original Design "Cartocan®"**
Launch Date: May 8, 2026
Contents: Natural Water
Volume: 195g
Minimum Order Quantity: 5,000 units ~ (Varies depending on production frequency, etc.)
Reference Price: 100 yen (excluding tax) / unit ~ (Shipping not included / Varies depending on production quantity, etc.)
Distributor: TOPPAN Inc.
Water Source: Chino City, Nagano Prefecture
**Future Goals**
TOPPAN will promote the provision of original design "Cartocan®" natural water to companies, organizations, and local governments that are working on environmental conservation, while also expanding variations in volume and content to meet a wider range of needs. Through these efforts, TOPPAN aims to provide over 20 million units by fiscal year 2030.
**About TOPPAN Group's Sustainable Brand "SMARTS™"**
"SMARTS™" is,