Panasonic Connect Joins Tokyo Pride 2026 as Top Rainbow Sponsor for 3rd Straight Year

Key facts

  • Panasonic Connect Joins Tokyo Pride 2026 as Top Rainbow Sponsor for 3rd Straight Year
  • Panasonic Connect will sponsor Tokyo Pride 2026 as the top Rainbow Sponsor for the third consecutive year. It will run an interactive booth at Pride Festival (June 6-7, 2026) and join the Pride Parade on June 7.
  • Source: PR Times
  • Date: June 5, 2026

Direct answer

Panasonic Connect will sponsor Tokyo Pride 2026 as the top Rainbow Sponsor for the third consecutive year. It will run an interactive booth at Pride Festival (June 6-7, 2026) and join the Pride Parade on June 7.

Citation
Panasonic Connect Joins Tokyo Pride 2026 as Top Rainbow Sponsor for 3rd Straight Year (June 5, 2026), PR Times
Source
PR Times
Date
June 5, 2026
Panasonic Connect will sponsor Tokyo Pride 2026 as the top Rainbow Sponsor for the third consecutive year. It will run an interactive booth at Pride Festival (June 6-7, 2026) and join the Pride Parade on June 7.
businessNQ 91/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: June 5, 2026 at 22:00
  • 🔍 Collected: June 5, 2026 at 13:20
  • 🤖 AI Analyzed: June 6, 2026 at 17:30 (28h 9m after Collected)
Panasonic Connect will sponsor 'Tokyo Pride 2026' (June 6-7, 2026, at Yoyogi Park) as the top 'Rainbow Sponsor' for the third consecutive year. At the event, they will exhibit a hands-on interactive booth themed 'Pride Action30' featuring 32 types of paper flowers inscribed with actions to spread understanding and support for LGBTQ+. Visitors can select flowers to take home or give to others, fostering the circle of allies. On June 7, employees will participate in the Pride Parade. Panasonic Connect positions DEI (Diversity, Equity & Inclusion) as a key business strategy, creating an inclusive workplace where all employees can thrive. The company has implemented internal study groups, the 'ALLY1000' initiative to increase and visualize allies, and same-sex partnership benefits. Consequently, the company has received the highest 'Rainbow' rating in the 'PRIDE Index' for two consecutive years (FY2025). Panasonic Connect is a core B2B solutions provider in the Panasonic Group, employing approximately 29,100 people globally with FY2025 revenue of 1.3803 trillion yen. The company integrates a century of manufacturing expertise with software solutions to innovate supply chains, public services, and infrastructure, aiming for sustainability and well-being.

FAQ

What is the name of the event sponsored by Panasonic Connect and its schedule?

It is 'Tokyo Pride 2026', held on Saturday, June 6 and Sunday, June 7, 2026.

What is Panasonic Connect's sponsorship level for the event?

They are sponsoring as a 'Rainbow Sponsor', the highest tier, for the third consecutive year.

Where is the exhibition booth located and what is its concept?

It will be at the Yoyogi Park Event Square and Outdoor Stage, with the concept 'The words chosen by visitors become flowers they want to gift to someone.'

What will be exhibited at the sponsored booth?

32 types of paper flowers featuring actions to promote LGBTQ+ understanding proposed by the corporate alliance project 'Pride Action30'.

What is Panasonic Connect's recent external recognition regarding LGBTQ+ initiatives?

They received the highest 'Rainbow certification' in the 'PRIDE Index 2025' for the second consecutive year.