Panasonic Environmental Engineering Co., Ltd., under Panasonic Corporation's Air-Conditioning & Ventilation Company, will commercialize "Novitek(R)" (※), a new biostimulant (hereinafter "BS agent") derived from cyanobacteria, developed through a three-company collaboration with Panasonic Holdings Corporation and Sumitomo Chemical Co., Ltd. (hereinafter "Sumitomo Chemical"), starting April 1, 2026. Sumitomo Chemical will handle the sales of this product.

Biostimulants are materials that enhance the inherent power of crops and soil. "Novitek(R)" is a natural material derived from components produced by cyanobacteria, a photosynthetic microorganism, which gently stimulates plant growth. This component improves crop growth and yield even under harsh environmental stresses such as high temperatures and low sunlight.

1. Enhanced heat resistance 2. Promotion of photosynthesis 3. Increased crop yield

※"Novitek(R)" is a registered trademark of Panasonic Holdings Corporation.

Please see the full press release below. ▼[Press Release] Practical Application of New Biostimulant "Novitek(R)" (March 31, 2026) https://news.panasonic.com/jp/press/jn260331-8

・Novitek Product Information https://panasonic.co.jp/hvac/peseng/technology/solution/50/ ・Sumitomo Chemical Co., Ltd.: "Launch of Domestic Sales of New Biostimulant 'Novitek(R)'" https://www.sumitomo-chem.co.jp/news/detail/20260331.html

FACT BOX

  • Source: PR TIMES
  • Category: product_launch