Practical Application of New Biostimulant "Novitek(R)"
Panasonic Environmental Engineering Co., Ltd., under Panasonic Corporation's Air-Conditioning & Ventilation Company, will commercialize the new biostimulant "Novitek(R)" from April 1, 2026. Developed in collaboration with Panasonic Holdings Corporation and Sumitomo Chemical Co., Ltd., this cyanobacteria-derived natural material gently stimulates plant growth and improves crop yield under harsh environmental stresses like high temperatures and low sunlight. Sumitomo Chemical will handle sales.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 21:50
- 🔍 Collected: April 1, 2026 at 13:39 (15h 49m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 22:03 (344h 23m after Collected)
Panasonic Environmental Engineering Co., Ltd., under Panasonic Corporation's Air-Conditioning & Ventilation Company, will commercialize "Novitek(R)" (※), a new biostimulant (hereinafter "BS agent") derived from cyanobacteria, developed through a three-company collaboration with Panasonic Holdings Corporation and Sumitomo Chemical Co., Ltd. (hereinafter "Sumitomo Chemical"), starting April 1, 2026. Sumitomo Chemical will handle the sales of this product.
Biostimulants are materials that enhance the inherent power of crops and soil. "Novitek(R)" is a natural material derived from components produced by cyanobacteria, a photosynthetic microorganism, which gently stimulates plant growth. This component improves crop growth and yield even under harsh environmental stresses such as high temperatures and low sunlight.
1. Enhanced heat resistance
2. Promotion of photosynthesis
3. Increased crop yield
※"Novitek(R)" is a registered trademark of Panasonic Holdings Corporation.
Please see the full press release below.
▼[Press Release] Practical Application of New Biostimulant "Novitek(R)" (March 31, 2026)
https://news.panasonic.com/jp/press/jn260331-8
・Novitek Product Information
https://panasonic.co.jp/hvac/peseng/technology/solution/50/
・Sumitomo Chemical Co., Ltd.: "Launch of Domestic Sales of New Biostimulant 'Novitek(R)'"
FAQ
What kind of product is "Novitek(R)"?
It is a cyanobacteria-derived biostimulant that gently stimulates plant growth and improves crop growth and yield even under environmental stress.
When will "Novitek(R)" be commercialized?
It will be commercialized from April 1, 2026.