Hokuto City and Chihou Sousei Lab Inc. Conclude Agreement on Regional Revitalization
Hokuto City in Yamanashi Prefecture and Chihou Sousei Lab Inc. signed a dispatch agreement under the 'Regional Revitalization Entrepreneur System' on April 1, 2026. This aims to strengthen the city's PR strategy and city promotion.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
- 🤖 AI Analyzed: April 24, 2026 at 01:27 (13h 55m after Collected)
Hokuto City, Yamanashi Prefecture (Mayor: Kunihiko Oshiba, hereinafter 'Hokuto City') and Chihou Sousei Lab Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President: Takehiro Miwa, hereinafter 'Chihou Sousei Lab') concluded a dispatch agreement utilizing the 'Regional Revitalization Entrepreneur System' on April 1, 2026. Based on this agreement, an employee from Chihou Sousei Lab will be dispatched to Hokuto City to engage in advancing the city's public relations strategy, elevating its skills in broadcasting its appeal, and examining next-generation city promotion measures.
■ Background and Objectives
Hokuto City faced the challenge of strengthening its information dissemination to effectively convey the city's charm and value to citizens and those considering relocation or settlement. On the other hand, Chihou Sousei Lab possesses specialized know-how and a broad network related to regional revitalization. By utilizing the Ministry of Internal Affairs and Communications' 'Regional Revitalization Entrepreneur System' to incorporate the latest information dissemination techniques and trend analysis cultivated in the private sector into municipal administration, they aim to achieve sustainable regional revitalization and improve brand power.
■ Main Responsibilities:
- Promotion of various measures based on Hokuto City's PR strategy
- City promotion through photography, video production, interviewing, and article creation
- Strategic information dissemination utilizing domestic distribution services
- Support for improving the information dissemination skills of city employees and citizens
- Examination and advice on measures for the next fiscal year and beyond based on trends
■ Future Outlook
Through this agreement, Hokuto City and Chihou Sousei Lab will collaborate and cooperate to implement 'effective PR' tailored to the needs of the digital age. Furthermore, by promoting highly transparent activities through monthly reports by the dispatched employee and the public release of deliverables, they will contribute to enhancing Hokuto City's presence.
[Hokuto City, Yamanashi Prefecture]
Surrounded by famous peaks such as the Yatsugatake and Kaikomagatake mountains, it boasts one of Japan's most preeminent mountain landscapes and is blessed with abundant sunshine and high-quality water. Despite its prime location about 2 hours by car from the city center, it possesses both tourist resources like the Kiyosato Highlands and a tolerant regional character that welcomes diverse transplants. Currently, under the brand 'Water Mountain,' the city is actively promoting its regional appeal through PR strategies and city promotions that leverage the know-how of private enterprises.
Hokuto City Website: https://www.city.hokuto.yamanashi.jp/
[Chihou Sousei Lab Inc.]
Under the corporate philosophy of 'wanting to help those who want to contribute to that region,' this company supports local governments and enterprises in collaboration with over 1,000 regional creators nationwide. Having concluded agreements with more than 10 local governments, they have achieved results in fields such as PR, promotion, hometown tax donation, and DX, while also operating the 'Chihou Sousei Times,' a media outlet that visualizes the thoughts and activities of people taking on challenges in the regions.
Corporate Website: https://chihousousei-lab.jp/
Chihou Sousei Times: https://chihousousei-times.jp/
■ Background and Objectives
Hokuto City faced the challenge of strengthening its information dissemination to effectively convey the city's charm and value to citizens and those considering relocation or settlement. On the other hand, Chihou Sousei Lab possesses specialized know-how and a broad network related to regional revitalization. By utilizing the Ministry of Internal Affairs and Communications' 'Regional Revitalization Entrepreneur System' to incorporate the latest information dissemination techniques and trend analysis cultivated in the private sector into municipal administration, they aim to achieve sustainable regional revitalization and improve brand power.
■ Main Responsibilities:
- Promotion of various measures based on Hokuto City's PR strategy
- City promotion through photography, video production, interviewing, and article creation
- Strategic information dissemination utilizing domestic distribution services
- Support for improving the information dissemination skills of city employees and citizens
- Examination and advice on measures for the next fiscal year and beyond based on trends
■ Future Outlook
Through this agreement, Hokuto City and Chihou Sousei Lab will collaborate and cooperate to implement 'effective PR' tailored to the needs of the digital age. Furthermore, by promoting highly transparent activities through monthly reports by the dispatched employee and the public release of deliverables, they will contribute to enhancing Hokuto City's presence.
[Hokuto City, Yamanashi Prefecture]
Surrounded by famous peaks such as the Yatsugatake and Kaikomagatake mountains, it boasts one of Japan's most preeminent mountain landscapes and is blessed with abundant sunshine and high-quality water. Despite its prime location about 2 hours by car from the city center, it possesses both tourist resources like the Kiyosato Highlands and a tolerant regional character that welcomes diverse transplants. Currently, under the brand 'Water Mountain,' the city is actively promoting its regional appeal through PR strategies and city promotions that leverage the know-how of private enterprises.
Hokuto City Website: https://www.city.hokuto.yamanashi.jp/
[Chihou Sousei Lab Inc.]
Under the corporate philosophy of 'wanting to help those who want to contribute to that region,' this company supports local governments and enterprises in collaboration with over 1,000 regional creators nationwide. Having concluded agreements with more than 10 local governments, they have achieved results in fields such as PR, promotion, hometown tax donation, and DX, while also operating the 'Chihou Sousei Times,' a media outlet that visualizes the thoughts and activities of people taking on challenges in the regions.
Corporate Website: https://chihousousei-lab.jp/
Chihou Sousei Times: https://chihousousei-times.jp/