Hokunyu Co., Ltd. to Launch "Npochamu Yogurt" in Collaboration with Popular SNS Character "Npochamu" Nationwide on March 30, 2026 (Monday)
Hokunyu Co., Ltd. will launch "Npochamu Yogurt," a collaborative product with the popular SNS character "Npochamu," nationwide at convenience stores and mass retailers starting March 30, 2026 (Monday).
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- 📰 Published: April 2, 2026 at 19:00
Hokunyu Co., Ltd. (Headquarters: Hakodate City, Hokkaido; President & CEO: Hidehisa Tajima) will launch "Npochamu Yogurt" (167 yen including tax), a collaborative product with 'Npochamu,' a popular character by creator 'Kawaisouni!', at convenience stores and mass retailers nationwide starting March 30, 2026 (Monday).
About 'Kawaisouni!'
Known for 'Opanchu Usagi' and 'Npochamu,' 'Kawaisouni!' is a popular creator with a unique, surreal worldview. They are active primarily on social media and enjoy wide support across various demographics.
About 'Npochamu'
'Npochamu' is a popular character created by 'Kawaisouni!', characterized by its white, mochi-like appearance and the setting of being a 'yogurt fairy.' It depicts the daily life of the often-failing 'Npochamu' and its always-helpful best friend 'Kimimaro,' making it extremely popular, especially among young people.
Product Features
● Yogurt of 'Npochamu,' the Yogurt Fairy!
This is a sweetened plain yogurt with a package design that directly incorporates the worldview of 'Npochamu,' the yogurt fairy!
It is made with luxurious Hokkaido-produced raw milk and our own dairy products, resulting in a delicious yogurt you'll want to eat every day.
● Original Illustration by 'Kawaisouni!'
For this product, 'Kawaisouni!' has created an original 'Npochamu' illustration exclusively for us!!
The package design combines a luxurious Renaissance-style aesthetic with the cuteness of 'Npochamu'!
Please enjoy this special 'Npochamu' exclusive to this product!!!
● Addictive! Creamy Texture!
It can be enjoyed as is, but stirring it with a spoon transforms it into a smooth, creamy texture.
This yogurt offers the enjoyment of a little extra step before eating.
● Product Name: Npochamu Yogurt
● Content: 85g
● Suggested Retail Price: 155 yen (excluding tax) / 167 yen (including tax)
● Release Date: March 30, 2026 (Monday) ~
● *Release dates and sales periods may vary depending on the store.
● Retailers: Convenience stores and mass retailers nationwide
● Product Inquiries: Hokunyu Co., Ltd. TEL: 0120-005638 (Reception hours: 9:00-17:00, excluding Saturdays, Sundays, and national holidays)
About Hokunyu Co., Ltd.
Headquartered and factory in Hakodate City, known as the birthplace of modern dairy farming in Hokkaido, we deliver dairy products such as milk and yogurt made primarily from Hokkaido-produced raw milk to customers nationwide. We value our commitment to ingredients and our unique manufacturing methods cultivated over many years, aiming to contribute to our customers' rich dietary lives through "deliciousness" and "health."
・Company Name: Hokunyu Co., Ltd.
・Representative: Hidehisa Tajima, President & CEO
・Head Office Locations
Hakodate Head Office: 3-6-6 Showa, Hakodate City, Hokkaido 041-0812
Tokyo Head Office: Sumitomo Fudosan Onarimon Ekimae Bldg. 10F, 6-17-21 Shimbashi, Minato-ku, Tokyo 105-0004
・Establishment:
Founded as Tajima Sangyo Co., Ltd. in 1949 (Showa 24)
Renamed Hokunyu Co., Ltd. in 1953 (Showa 28)
・Capital: 75 million yen
・Business Activities:
Manufacturing and sales of city milk and dairy products (butter, powdered milk, condensed milk, yogurt, desserts, cheese)
All businesses incidental to the above
・Number of Employees: 347 (as of end of March 2023)
・Fiscal Year End: Once a year in March
FAQ
When and where can I buy "Npochamu Yogurt"?
It will be released nationwide at convenience stores and mass retailers starting March 30, 2026 (Monday). However, release dates and sales periods may vary by store.
What are the features of "Npochamu Yogurt"?
It's a sweetened plain yogurt made with Hokkaido milk, featuring packaging designed to reflect the world of Npochamu, the yogurt fairy. Stirring it with a spoon changes it into a smooth, creamy texture.
Who is the creator "Kawaisouni!"?
Known for works like 'Opanchu Usagi' and 'Npochamu,' 'Kawaisouni!' is a popular creator with a unique, surreal worldview. They are active primarily on social media and enjoy wide support across various demographics.