外帶便當事業的先驅「株式會社日日亭總本部」（總公司：大阪府大阪市，代表取締役會長兼社長：青木達也）即將於2026年6月迎來第1號店創業50週年。為此，透過官方X帳號發起的「尋找日日亭字體設計師」活動，榮獲一般社團法人網路媒體協會（JIMA）舉辦的「Internet Media Awards 2026」中，表彰傑出贊助內容的「贊助內容部門」獎項。
「尋找日日亭字體設計師」榮獲「Internet Media Awards 2026」＜贊助內容部門＞獎項
關於「尋找日日亭字體設計師」活動
尋找日日亭字體設計師。
https://x.com/HokkahokkaP/status/1975788938460553465
為紀念日日亭於2026年6月迎來創業50週年，我們希望能以創業以來傳承下來的日日亭Logo字體為基礎，製作一個「50週年紀念『五十音』字體」！這便是活動的初衷。
然而，在製作過程中，我們產生了一個疑問：「這個字體究竟是誰設計的呢？」於是，在2025年10月，我們透過官方X帳號發布了尋人啟事，獲得了17萬個讚、5,677萬次曝光的熱烈迴響。
各界提供的資訊與協助的浪潮不僅限於X平台，更擴展到報紙、電視等各種媒體，最終，我們的請求被ABC朝日放送的長壽節目「偵探！夜間診療室」採納。經過調查，我們終於與字體設計師本人見面了。
常見問題
What is the "Internet Media Awards 2026"?
The "Internet Media Awards 2026" is an awards ceremony hosted by the Japan Internet Media Association (JIMA) to recognize outstanding sponsored content and other digital media initiatives.
What was the campaign that won the award?
The winning campaign was titled "We are looking for the designer of the Hokkahokka Tei font." It was launched on Hokkahokka Tei's official X account to find the designer of the typeface used in their logo, as part of their 50th-anniversary celebration.
Why did Hokkahokka Tei launch this campaign?
The campaign was initiated as part of Hokkahokka Tei's 50th-anniversary celebration. The company wanted to create a special "50th Anniversary 'Go-juu' On Font" based on their original logo typeface and, in the process, discovered a mystery surrounding the original designer.
What was the outcome of the campaign?
The campaign received a massive response on X, leading to coverage in various media outlets. It was eventually featured on the TV program "Detective! Knight Scoop," which helped facilitate a meeting between Hokkahokka Tei and the original font designer.
Which division did the campaign win in the "Internet Media Awards 2026"?
The campaign won in the "Sponsored Content Division," which honors excellent sponsored content.
