Hokkahokka-Tei General Headquarters Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President and CEO: Tatsuya Aoki), a pioneer in the take-out bento business, will launch its popular summer menu items, the "Nasumiso Stir-fry Bento" and "Nasumiso Stir-fry Special," starting July 1, 2026 (Wed).

Hokkahokka-Tei's popular summer menu "Nasumiso Series" launches July 1 (Wed)!

https://www.hokkahokka-tei.jp/menu/limited/summer2026

As Hokkahokka-Tei's summer menu, the "Nasumiso Series," eagerly awaited by many customers every year, is back and even more delicious this year!

Featuring eggplant as the star summer vegetable, along with plenty of other vegetables such as onions, green peppers, and red bell peppers, you can fully enjoy their crisp texture and rich umami.

This year's "Nasumiso Series" has a satisfyingly spicy finish that will whet your appetite, perfect for the hot summer. The special sauce, made with the deep richness of "Tianmianjiang" (sweet bean paste) and the spiciness of "Doubanjiang" (chili bean paste), coats the juicy fried eggplant perfectly, making Hokkahokka-Tei's signature fluffy, freshly cooked rice even more irresistible.

Furthermore, the special sauce uses a double combination of pork mince and soy meat. This achieves a hearty texture that is both healthy and delivers the rich flavor of meat. Enjoy the summer full of energy by eating the "Nasumiso Series," which Hokkahokka-Tei confidently delivers, as the heat intensifies in the coming season.

● Nasumiso Stir-fry Bento: 650 yen (tax included)

This popular summer menu returns this year with a satisfyingly spicy finish! Eggplant and onions are thoroughly coated in the special sauce, topped with green peppers and red bell peppers, creating a dish that makes you want to keep eating rice. Made with pork mince and soy meat, it offers a hearty texture that is both healthy and delivers the rich flavor of meat.

Nasumiso Stir-fry Bento

● Nasumiso Stir-fry Special: 890 yen (tax included)

This is a special series with a generous portion of spicy "Nasumiso Stir-fry" along with popcorn shrimp, croquettes, sausages, and curry cabbage, offering an exceptionally satisfying meal. This menu is recommended for those who want to enjoy fried foods along with their nasumiso stir-fry and prefer a hearty meal.

Nasumiso Stir-fry Special

*Specifications and prices are for stores in Western Japan. Amounts may vary by store.

*Available at stores in Akita Prefecture, Iwate Prefecture, Miyagi Prefecture, Yamanashi Prefecture, the Kanto region, the Tokai/Hokuriku region, Osaka Prefecture, Hyogo Prefecture (excluding Awaji Island), Nara Prefecture, Wakayama Prefecture, Kyoto Prefecture, Shiga Prefecture, the Chugoku/San'in region, and Kyushu region.

[Hokka App Members Only] Get an app coupon usable when you purchase from the "Nasumiso Series"!

Hokkahokka-Tei's official app, "Hokka App," provides information daily to help you use Hokkahokka-Tei more conveniently and affordably. Now, we are offering a special app coupon exclusively for app members that can be used when purchasing from the "Nasumiso Series"! Please take this opportunity to register.

● Details

・Contents: Get one free drink from the Suntory Iyemon series (Green Tea, Roasted Green Tea, or Hojicha Tea).

・Eligible products: Nasumiso Stir-fry Bento, Nasumiso Stir-fry Special (excluding side dishes).

・Coupon distribution and usage period: July 9, 2026 (Thu) - July 15, 2026 (Wed).

・Coupon usage conditions: One coupon per transaction, including the purchase of one or more eligible products, usable at the store or via mobile order (one time only).

[Hokka App Members Only] App coupon usable when purchasing from the "Nasumiso Series"

*New members will receive the app coupon immediately after registration.

*This campaign is being held at stores in Akita Prefecture, Iwate Prefecture, Miyagi Prefecture, Yamanashi Prefecture, the Kanto region, the Tokai/Hokuriku region, Osaka Prefecture, Hyogo Prefecture (excluding Awaji Island), Nara Prefecture, Wakayama Prefecture, Kyoto Prefecture, Shiga Prefecture, the Chugoku/San'in region, and Kyushu region.

<Hokkahokka-Tei Official App "Hokka App" Download Links>

・AppStore

・Google Play

About Hokkahokka-Tei General Headquarters Co., Ltd.

The word "Hokkahokka" signifies freshly cooked rice, steaming gently. A place where you can always feel at ease and take home a sense of security. Hokkahokka-Tei aims to be "the kitchen of my town."

Hokkahokka-Tei opened its first store in Soka City, Saitama Prefecture, in 1976, and celebrated its 50th anniversary in June 2026. While continuing to focus on "handmade in-store," we will continue to deliver bentos filled with "deliciousness, fun, and heartfelt care" to everyone.

Currently, our company operates businesses that create a richer tomorrow across 714 stores nationwide. We will continue to offer a variety of menus and promotions that customers can enjoy.

〈Company Profile〉

President and CEO: Tatsuya Aoki

Headquarters Location: 3-10 Tsurunocho, Kita-ku, Osaka City

Business Activities: Take-out bentos, delivery bentos

HP: https://www.hokkahokka-tei.jp/

Hokkahokka-Tei

〈Hokkahokka-Tei Official SNS〉 ・Instagram: https://www.instagram.com/hokkahokka_tei/

・X: https://x.com/HokkahokkaP

・YouTube: https://www.youtube.com/@hokkahokkateihxy

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  • Source: PR TIMES
  • Category: プロモーション