Hokkahokka Tei General Headquarters Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, Representative Director Chairman and President: Tatsuya Aoki), a pioneer in the takeaway bento business, is celebrating the 50th anniversary of its first store opening in June 2026. In commemoration, the company launched a campaign on its official X account titled "We are looking for the designer of the Hokkahokka Tei font." This campaign has won the "Sponsored Content Division" at the "Internet Media Awards 2026," hosted by the Japan Internet Media Association (JIMA), recognizing outstanding sponsored content. "Hokkahokka Tei Font Designer Wanted" Wins at "Internet Media Awards 2026"

About "We are looking for the designer of the Hokkahokka Tei font." We are looking for the designer of the Hokkahokka Tei font.

https://x.com/HokkahokkaP/status/1975788938460553465 To commemorate the 50th anniversary of Hokkahokka Tei's first store opening in June 2026, we embarked on a mission to create a "50th Anniversary 'Go-juu' On Font" based on the typeface used in the Hokkahokka Tei logo, which has been passed down since the company's founding. However, during the production process, a question arose: "Who actually created this typeface?" In October 2025, a post made through our official X account seeking this information garnered a significant response, receiving 170,000 likes and 56.77 million impressions. The wave of cooperation, including information provision, extended beyond X, spreading to various media outlets such as newspapers and TV. Ultimately, the request was featured on the long-running program "Detective! Knight Scoop" on ABC Asahi Broadcasting, and through their investigation, a meeting with the designer was successfully arranged.

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  • Source: PR TIMES
  • Category: award