[Award Report] "Hokkahokka Tei Font Designer Wanted" Wins <Sponsored Content Division> at "Internet Media Awards 2026"
Hokkahokka Tei's X campaign wins the Sponsored Content Division at the "Internet Media Awards 2026".
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: April 16, 2026 at 09:02 (394h 6m after Collected)
Hokkahokka Tei General Headquarters Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, Representative Director Chairman and President: Tatsuya Aoki), a pioneer in the takeaway bento business, is celebrating the 50th anniversary of its first store opening in June 2026. In commemoration, the company launched a campaign on its official X account titled "We are looking for the designer of the Hokkahokka Tei font." This campaign has won the "Sponsored Content Division" at the "Internet Media Awards 2026," hosted by the Japan Internet Media Association (JIMA), recognizing outstanding sponsored content.
■ About "We are looking for the designer of the Hokkahokka Tei font."
https://x.com/HokkahokkaP/status/1975788938460553465
To commemorate the 50th anniversary of Hokkahokka Tei's first store opening in June 2026, we embarked on a mission to create a "50th Anniversary 'Go-juu' On Font" based on the typeface used in the Hokkahokka Tei logo, which has been passed down since the company's founding.
However, during the production process, a question arose: "Who actually created this typeface?" In October 2025, a post made through our official X account seeking this information garnered a significant response, receiving 170,000 likes and 56.77 million impressions.
The wave of cooperation, including information provision, extended beyond X, spreading to various media outlets such as newspapers and TV. Ultimately, the request was featured on the long-running program "Detective! Knight Scoop" on ABC Asahi Broadcasting, and through their investigation, a meeting with the designer was successfully arranged.
FAQ
What is the "Internet Media Awards 2026"?
The "Internet Media Awards 2026" is an awards ceremony hosted by the Japan Internet Media Association (JIMA) to recognize outstanding sponsored content and other digital media initiatives.
What was the campaign that won the award?
The winning campaign was titled "We are looking for the designer of the Hokkahokka Tei font." It was launched on Hokkahokka Tei's official X account to find the designer of the typeface used in their logo, as part of their 50th-anniversary celebration.
Why did Hokkahokka Tei launch this campaign?
The campaign was initiated as part of Hokkahokka Tei's 50th-anniversary celebration. The company wanted to create a special "50th Anniversary 'Go-juu' On Font" based on their original logo typeface and, in the process, discovered a mystery surrounding the original designer.
What was the outcome of the campaign?
The campaign received a massive response on X, leading to coverage in various media outlets. It was eventually featured on the TV program "Detective! Knight Scoop," which helped facilitate a meeting between Hokkahokka Tei and the original font designer.
Which division did the campaign win in the "Internet Media Awards 2026"?
The campaign won in the "Sponsored Content Division," which honors excellent sponsored content.