IB Inc.'s "Hokenbo" Official Website Renewed

IB Inc. (Representative Director CEO: Kenta Ito, Headquarters: Setagaya-ku, Tokyo, hereinafter "the Company") is pleased to announce the full renewal of the official website (https://hokenbo.com/) for its insurance management app, "Hokenbo."

This renewal focused on "peace of mind in managing insurance," refreshing the structure and design to allow users to intuitively grasp their insurance details. The aim is to create a page where visitors can resolve their anxieties about insurance management and naturally understand the value of insurance.

## Background and Purpose of the Renewal

While insurance is indispensable for daily life, many people do not immediately know "what kind of insurance they have" or "how to use it in an emergency." Analyzing app reviews, while "Hokenbo" is highly rated for the "sense of security in easy management," the previous site did not sufficiently convey "in what situations it is useful" or "whether it is a truly trustworthy service."

In this renewal, we fundamentally re-evaluated the information structure and expression to address these issues. The site has been reborn from a page explaining service functions to a page that delivers the experience of "making insurance more familiar."

## Main Changes in the Renewal

### ① To a first view that users can relate to as "their own matter"

The question "Can you immediately check your insurance?" has been adopted at the top. This page allows users to naturally reflect on their own insurance management situation and realize the necessity of the app.