IB Inc. Renews Official Website for Insurance Management App 'Hokenbo'
Focusing on 'checking immediately when needed,' the design now better conveys trust and neutrality.
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- 📰 Published: March 31, 2026 at 21:00
IB Inc. (CEO: Kenta Ito, Headquarters: Setagaya-ku, Tokyo, hereinafter 'the Company') is pleased to announce the full renewal of the official website for its insurance management app, 'Hokenbo' (https://hokenbo.com/). In this renewal, we have revamped the structure and design to focus on 'peace of mind in managing insurance,' allowing users to intuitively grasp their own insurance details. We aim to create a page where visitors can naturally understand the value of insurance for themselves while resolving any anxieties about insurance management.
■ Background and Purpose of the Renewal
While insurance is essential, many people do not immediately know 'what insurance they have' or 'how to use it in an emergency.' Analysis of app reviews shows that while users value the 'peace of mind of easy management,' the previous site did not sufficiently convey 'in what situations it is useful' or 'whether it is a truly reliable service.' With this renewal, we have fundamentally reviewed the information structure and expression to address these issues, transforming the site from one that explains service functions to one that delivers an experience where 'insurance becomes more familiar.'
■ Key Changes
1. First View that resonates personally: We adopted the question 'Can you check your insurance immediately?' at the top. It encourages users to think about their own insurance management situation and realize the necessity of the app.
2. Simple navigation to understand usage at a glance: We organized the flow of 'register by taking a photo' and 'view in a list,' improving the UI so that first-time visitors can immediately understand how to use it.
3. Design to resolve anxieties before use: We addressed common concerns such as 'Is my personal information safe?' and 'Will I be solicited?' by clearly stating that we are a neutral service that does not sell insurance.
■ Message from CEO Kenta Ito
'Hokenbo' aims to deliver value to all policyholders across industry boundaries as a neutral service that does not sell insurance. With this renewal, we have shifted from 'what we want to convey' to a 'design that conveys.' We are confident that this will lead to building relationships where insurance providers can also guide their customers with peace of mind. We will continue to work as a partner for the entire insurance industry.
■ About Hokenbo
'Hokenbo' is a free app provided by IB Inc. that allows users to manage and share insurance policies. It has an App Store rating of 4.4 and is a top-ranked app in the 'Insurance' category.
■ Background and Purpose of the Renewal
While insurance is essential, many people do not immediately know 'what insurance they have' or 'how to use it in an emergency.' Analysis of app reviews shows that while users value the 'peace of mind of easy management,' the previous site did not sufficiently convey 'in what situations it is useful' or 'whether it is a truly reliable service.' With this renewal, we have fundamentally reviewed the information structure and expression to address these issues, transforming the site from one that explains service functions to one that delivers an experience where 'insurance becomes more familiar.'
■ Key Changes
1. First View that resonates personally: We adopted the question 'Can you check your insurance immediately?' at the top. It encourages users to think about their own insurance management situation and realize the necessity of the app.
2. Simple navigation to understand usage at a glance: We organized the flow of 'register by taking a photo' and 'view in a list,' improving the UI so that first-time visitors can immediately understand how to use it.
3. Design to resolve anxieties before use: We addressed common concerns such as 'Is my personal information safe?' and 'Will I be solicited?' by clearly stating that we are a neutral service that does not sell insurance.
■ Message from CEO Kenta Ito
'Hokenbo' aims to deliver value to all policyholders across industry boundaries as a neutral service that does not sell insurance. With this renewal, we have shifted from 'what we want to convey' to a 'design that conveys.' We are confident that this will lead to building relationships where insurance providers can also guide their customers with peace of mind. We will continue to work as a partner for the entire insurance industry.
■ About Hokenbo
'Hokenbo' is a free app provided by IB Inc. that allows users to manage and share insurance policies. It has an App Store rating of 4.4 and is a top-ranked app in the 'Insurance' category.
FAQ
What is Hokenbo?
It is a free app that allows users to manage and share their insurance policies by simply taking photos and uploading them.
What is the purpose of this renewal?
The goal was to create a site where users can resolve anxieties about insurance management and intuitively understand the value of their insurance.
Is Hokenbo a neutral service?
Yes, it maintains a neutral position by not selling insurance, and is designed with user peace of mind as the top priority.