[Featured 6 New Varieties] HOCUS POCUS Launches May Donuts
Donut specialty store "HOCUS POCUS" will release 6 new early summer donut varieties from early May 2026, featuring citrus, lychee, rose, spices, and nuts. The lineup emphasizes light sweetness and rising aromas, utilizing steaming, frying, and baking methods to offer a pleasant experience for the season.
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- 📰 Published: April 23, 2026 at 23:00
- 🔍 Collected: April 23, 2026 at 14:31
- 🤖 AI Analyzed: April 23, 2026 at 22:02 (7h 30m after Collected)
Donut specialty store "HOCUS POCUS" will launch 6 new early summer donut varieties from early May 2026.
Citrus, lychee, rose, spices, nuts.
Focusing on light sweetness and rising aromas, and utilizing steaming, frying, and baking methods, we have prepared a delightful lineup for this season.
The aroma that spreads the moment it enters your mouth. A clean aftertaste that quickly fades.
We deliver a moment that lets you feel the early summer air in your daily life.
─ New Lineup All 6 Varieties
Cassis Beet [Fried] ¥580
An old-fashioned donut with the gentle sweetness of beets, layered with the tartness of cassis and cranberry, and the richness of blueberry. It offers a deep flavor with a light feel.
Apple Pepper [Steamed] ¥580
The soft sweetness of dried apples coated in white rum, contrasted with the sharp texture of black pepper. This contrast leaves a pleasant tension and a spicy aftertaste within its lightness. The fragrant almond slices beautifully tie the whole together.
Rose [Steamed] ¥650
Dough kneaded with rose oil, filled with cream cheese, and topped with rose jelly. This limited-edition donut, with its vibrant aroma, is released in conjunction with the Kioicho Rose Festival.
Lychee Grapefruit [Steamed] ¥580
The fleshy texture of semi-dried grapefruit and the elegant aroma of lychee liqueur. While layering multi-faceted aromas with lychee icing, Kawachi Bankan citrus, and mint, it ultimately converges into a single, clear aftertaste.
Canelé Calvados [Baked] ¥550
The fruity aroma of Calvados is layered with clove spices and lightly finished with herbal liqueur. Apple compote is hidden inside, adding a change in texture.
French Cruller Pistachio [Fried] ¥580
A light-textured French cruller coated with pistachio-scented white chocolate. The texture of roasted pistachios adds an accent, allowing you to enjoy it lightly until the end.
The terrace seating in Omotesando welcomes its most pleasant season of the year.
During this time, when a gentle breeze passes through and the sunlight gradually intensifies. The quiet greenery of the Nagatacho store also begins to be enveloped in the fresh air of early summer.
Spend a leisurely time with a well-chilled drink and a light donut with a subtle aroma. Like taking a deep breath, stepping away from the busy everyday.
Such casual moments naturally unwind lightly. HOCUS POCUS offers such a comfortable, spacious experience along with its space.
■ Sales Overview Sales Period: Early May 2026 ~ Sales Stores: Nagatacho Store / Omotesando Store
■ About the Brand "HOCUS POCUS" is a donut brand that is particular about ingredients and production methods, offering an experience that creates space in daily life. Through seasonal proposals, it offers new ways to enjoy flavors and time.
■ Store Information
HOCUS POCUS Nagatacho Store
Address: 2-5-3 Hirakawacho, Chiyoda-ku, Tokyo
Business Hours: 11:00-18:00 (Weekdays) 12:00-18:00 (Weekends and Holidays)
HOCUS POCUS Omotesando Store
Address: Naito Omotesando Building 4F, 6-1-4 Jingumae, Shibuya-ku, Tokyo
Business Hours: 11:30-18:00
Web: https://www.instagram.com/hocuspocus_donuts/
Citrus, lychee, rose, spices, nuts.
Focusing on light sweetness and rising aromas, and utilizing steaming, frying, and baking methods, we have prepared a delightful lineup for this season.
The aroma that spreads the moment it enters your mouth. A clean aftertaste that quickly fades.
We deliver a moment that lets you feel the early summer air in your daily life.
─ New Lineup All 6 Varieties
Cassis Beet [Fried] ¥580
An old-fashioned donut with the gentle sweetness of beets, layered with the tartness of cassis and cranberry, and the richness of blueberry. It offers a deep flavor with a light feel.
Apple Pepper [Steamed] ¥580
The soft sweetness of dried apples coated in white rum, contrasted with the sharp texture of black pepper. This contrast leaves a pleasant tension and a spicy aftertaste within its lightness. The fragrant almond slices beautifully tie the whole together.
Rose [Steamed] ¥650
Dough kneaded with rose oil, filled with cream cheese, and topped with rose jelly. This limited-edition donut, with its vibrant aroma, is released in conjunction with the Kioicho Rose Festival.
Lychee Grapefruit [Steamed] ¥580
The fleshy texture of semi-dried grapefruit and the elegant aroma of lychee liqueur. While layering multi-faceted aromas with lychee icing, Kawachi Bankan citrus, and mint, it ultimately converges into a single, clear aftertaste.
Canelé Calvados [Baked] ¥550
The fruity aroma of Calvados is layered with clove spices and lightly finished with herbal liqueur. Apple compote is hidden inside, adding a change in texture.
French Cruller Pistachio [Fried] ¥580
A light-textured French cruller coated with pistachio-scented white chocolate. The texture of roasted pistachios adds an accent, allowing you to enjoy it lightly until the end.
The terrace seating in Omotesando welcomes its most pleasant season of the year.
During this time, when a gentle breeze passes through and the sunlight gradually intensifies. The quiet greenery of the Nagatacho store also begins to be enveloped in the fresh air of early summer.
Spend a leisurely time with a well-chilled drink and a light donut with a subtle aroma. Like taking a deep breath, stepping away from the busy everyday.
Such casual moments naturally unwind lightly. HOCUS POCUS offers such a comfortable, spacious experience along with its space.
■ Sales Overview Sales Period: Early May 2026 ~ Sales Stores: Nagatacho Store / Omotesando Store
■ About the Brand "HOCUS POCUS" is a donut brand that is particular about ingredients and production methods, offering an experience that creates space in daily life. Through seasonal proposals, it offers new ways to enjoy flavors and time.
■ Store Information
HOCUS POCUS Nagatacho Store
Address: 2-5-3 Hirakawacho, Chiyoda-ku, Tokyo
Business Hours: 11:00-18:00 (Weekdays) 12:00-18:00 (Weekends and Holidays)
HOCUS POCUS Omotesando Store
Address: Naito Omotesando Building 4F, 6-1-4 Jingumae, Shibuya-ku, Tokyo
Business Hours: 11:30-18:00
Web: https://www.instagram.com/hocuspocus_donuts/