Full of Highlights and Map Released for "Seikatsu no Tanoshimi-ten 2026"!

For seven days, from Monday, June 1st to Sunday, June 7th, Hobonichi Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) will hold its content festival "Seikatsu no Tanoshimi-ten 2026" at the Shinjuku Sumitomo Building Triangle Square in Nishi-Shinjuku, Shinjuku. This year, too, there will be a plethora of shopping plans, performances, web content, and video streaming initiatives to enjoy. The venue is largely divided into eight areas, with 52 stores lined up. You'll find stores that make early summer attire enjoyable, delicious food to eat on the spot, items that make daily life more fun, things that can elevate your summer style, and exclusive or pre-sale items only available at Seikatsu no Tanoshimi-ten. There are also plenty of other delights beyond shopping. The official website for Seikatsu no Tanoshimi-ten has published maps and highlights, so please take a look. Official website: https://www.1101.com/seikatsunotanoshimi/2026_summer/index.html [Seikatsu no Tanoshimi-ten 2026 Event Outline] Location: Shinjuku Sumitomo Building Triangle Square (2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo) Directly connected to Toei Oedo Line "Tochomae" Station / 4-minute walk from Tokyo Metro Marunouchi Line "Nishi-Shinjuku" Station / 8-minute walk from JR Line and other lines "Shinjuku" Station Period: Monday, June 1st to Sunday, June 7th, 2026 11:00 AM to 7:00 PM (until 6:00 PM on the final day) *Last admission at 6:45 PM (last day at 5:45 PM) - Admission free Areas named after colors will have balloons of their respective area color floating around. ● A lineup of highly anticipated delicious items Welcome to Seikatsu no Tanoshimi-ten! This area is right after entering the venue. The first thing you'll see is the now-famous "Freshly Fried New Potato Chips® Direct Sales Store," created by Koike-ya and Hobonichi. In addition, there will be Hobonichi staff-recommended food selections, a "Baked Goods Paradise" with exceptionally delicious baked sweets, popular kitchenware stores like Tsuchikiri and Saikichi, and the first appearance of ＜LA CASA DI Tetsuo Ota＞, a restaurant in Karuizawa, featuring Tetsuo Ota's brand "AMAZON CACAO." A full lineup of highly anticipated delicious items awaits. ● Items to make your home more wonderful and anticipate hot days This area is to the left after passing through the entrance gate. Stores selling glassware, Doraku pottery famous for clay pots, "toolbox" where you can carefully select materials and tools for home building, and stores offering items to make daily sleep enjoyable – all things that make home life more wonderful are lined up. Items to look forward to for hot-weather outings include "MoonStar," a company that has been making shoes for over 150 years in Kurume City, Fukuoka Prefecture, stores selling socks you'll want to wear every day, stores with bags that shine on hot days, and creator Michiru's store, which was also a hot topic last time, will appear in this area. ● Elevate your summer style The orange area in the center gathers beautiful items that can elevate your summer style. You'll find cosmetics from the always-popular hair and makeup artist Taeko Kusaba, hibi incense, the Aomori Hiba wood store "Cul de Sac-JAPON," and must-see compact and functional wallets. Also, please check out "Hangball," a hanging plant that many will likely see for the first time. The ever-popular warang wayan will appear "plus alpha" this time, powered up. And unique to summer, there will also be stores with "COOL"-themed cooling goods. ● Trending first-time exhibitors and special select shops This area brings together trending first-time exhibitors, including CASIO, a global manufacturer of watches and calculators, Yoshie Watanabe's art store (known for CACUMA), brands offering minimalist leather goods, and umbrella stores that make any rainy day fun. This area of new exhibitors is particularly emphasized. Sleepy Sheep's store, always popular for its lottery sales and famous for its wool felt bears, will be summer-themed this time, with cafe latte-colored bears lined up. Masako Ito's weeksdays will create a special select shop featuring small items, exclusively for the Seikatsu no Tanoshimi-ten venue. Also, Hobonichi's long-selling products, such as the Hobonichi Techo (mostly sold online) and gentle towels, can be seen and touched in this area. Furthermore, the mini-stage "Tanoshimi Peachku Peachku," where something might suddenly start, is also in the "Watermelon Green" area. Enjoy guest talks and events during your shopping. ● Vibrant fashion area Hibiscus Red is located deeper in the venue.