"Because There Are Children Carrying Heavy Loads Right Now, We Create." - Conpacks' Dream of Becoming a 'Place to Return To' Across Generations

Conpacks (Hanamaruya Co., Ltd., Headquarters: Nagasaki City, Nagasaki Prefecture, Representative Director: Yoshihiro Matsushita) is a bag brand that champions the concept of "backpacks that connect people and feelings." Through the development and sale of "ShoEir," a school backpack for junior and senior high school students, we have confronted the familiar pain of heavy luggage. Our dream is for customers to remember us fondly in all aspects of their lives, becoming a "place to return to." We are announcing this dream here.

Our company supports April Dream, which aims to make April 1st a day to announce dreams. This press release is the dream of "Hanamaruya Co., Ltd."

## Background of the Dream
Seven years ago, when my eldest daughter was entering junior high school, I went to buy her a school backpack. "Even though there were tons of backpacks lined up in the store, there wasn't a single one that a junior high school student would truly find easy to use." In the end, we compromised on the design and bought one. However, after school started for a while, the moment I casually picked up my daughter's backpack, I involuntarily gasped. It was so heavy, like a chunk of iron. Measuring it, it exceeded 10kg on average, and on heavy days, it reached 15kg. To endure that weight, my daughter's back was hunched forward. "This can't be good for a child's growing body." As a father of four, I couldn't help but think about what could be done. I know some say, "Heavy loads build stamina." There might be aspects where some burden promotes growth. But for a child in their growth period to carry a load that even an adult calls "heavy" every day – that felt beyond the scope of "patience" or "endurance."

## Why Create Now?
Sometimes people say, "Once tablets become widespread, luggage will become lighter," or "It's just a few more years of patience." Certainly, in five years, the problem of heavy school backpacks itself might disappear. Nevertheless – there are children right now, walking in front of us, carrying that heavy load. Regardless of how the world changes, if there are children commuting to school during those five years, we want to earnestly create a tool that solves this problem now. Conpacks does not want to be a critic speaking out to society. We just want to be a creator who directly confronts the pain in front of us. This resolve is the starting point for everything.

## "Backpack that Connects People and Feelings" – The Meaning Behind the Logo
The symbol mark of Conpacks is a turtle. Like a turtle said to live for ten thousand years, we want customers to use it with affection for a long time. From parents to children, and to the next generation – we wish to be a partner that transcends generations. We have also hidden meaning in the logotype. C stands for Connect and Continue. P stands for Parent. K stands for Kids. Even if it's not the same backpack, the feelings continue. That is the essence entrusted to the name "Conpacks."

## ShoEir – A Backpack that Embodies that Resolve
We aim to make this burden reduction technology the standard for all student bags. Instead of adding special equipment, the backpack itself, used daily, cares for the body. By creating such a natural environment, we aim to create a future where students are not bound by heavy luggage and can enjoy school life more freely and actively.

As a result, we hope to increase the number of people who can support their precious growing bodies and thrive healthily in the future.

## Conpacks' Dream – To Be a "Place to Return To"
The dream Conpacks envisions is to become a brand whose name naturally comes up in family life.