Created the 'Guidebook for Tourism and Branding Using Intellectual Property' ~ To Create / Protect / Promote ~

The Hokkaido Bureau of Economy, Trade and Industry, Ministry of Economy, Trade and Industry has created the referenced booklet for the first time in Hokkaido, aiming to protect the wisdom and creativity in the tourism field as a brand through 'intellectual property' and to introduce strategic ways to utilize it. Guidebook for Tourism and Branding Using Intellectual Property Cover This booklet features the basic concepts of intellectual property and branding in regional tourism development, main utilization scenes, specific utilization examples from within and outside Hokkaido, and various support measures. We hope this booklet will serve as a catalyst leading to the formation of sustainable tourism brands for the future. Background of Creation In the tourism industry, protecting and utilizing intellectual property by turning it into rights or know-how is an essential means of maintaining and improving the brand power of a region. If the names or ideas of local specialty products are used without permission, or if counterfeit goods circulate, the trust built over many years will be lost. By obtaining rights, you protect the brand from imitation, and it serves as a landmark guaranteeing authenticity and high quality. We hope that by deepening the understanding of intellectual property through this book, it will serve as a reference for efforts to rediscover regional value and nurture strong brands that will last into the future. Publication Overview 1. The Tourism Industry and Intellectual Property Rights - 'Intellectual Property' supporting tourism brands - Intellectual property rights as a 'shield' and 'banner' to protect the future - The role of intellectual property rights in the tourism industry - Main scenes of intellectual property utilization in tourism - How to protect intellectual property in tourism 2. Examples of Intellectual Property Rights Utilization in the Tourism Industry - Developing a regional vision and sense of unity: Kawayu Onsen Town - Utilizing regional brands and resources: Biei Wheat, etc. 3. Introduction of Support Measures and Systems Examples of published content Examples of published content How to Obtain Please download and view it from the website of the Hokkaido Bureau of Economy, Trade and Industry. Created the 'Guidebook for Tourism and Branding Using Intellectual Property' ~ To Create / Protect / Promote ~

Back to Newsroom (24)