KOGYARU 'Dis Desu (feat. Natuul)' MV Surpasses 2 Million Views! 'Innocent vs. Gyaru' Rap Battle Makes Waves Beyond Kids' Culture

The elementary school gyaru group 'KOGYARU' has announced that the Official Music Video for their unique collaboration track 'Dis Desu (feat. Natuul),' performed with their official rivals, the innocent-style elementary school group 'Natuul,' has surpassed 2 million views on YouTube. In addition to its YouTube performance, the song has ranked in Japan's Top 100 'Trending Music Videos' and reached #3 on the German iTunes Store's 'J-Pop Top Songs' chart, generating significant acclaim both domestically and internationally. ■ 'Conflict Structure' and 'Diffusion Power' Capturing Youth Trends The success of this song lies in its dramatic theme and the high engagement of TikTok users. [Thematic appeal] The eternal debate of 'Innocent vs. Gyaru' was expressed by the younger generation in a hip-hop 'Beef' format, attracting attention not only from existing kids' culture fans but also from a broader audience. [Diffusion power] The excitement surrounding the song is evident on social media, especially on TikTok, where clips and explanatory videos of the MV surged, leading to explosive diffusion. This user-led secondary diffusion was a powerful force behind the 2 million views on YouTube. ■ Rap Battle Song Drawn by the Elementary School Generation 'KOGYARU,' the kids' gyaru group that exudes an overwhelming presence in Japanese kids' culture, is challenged in a surprising hip-hop rap battle by 'Natuul,' the leading group in the innocent kids' scene. A new chapter in the eternal 'Innocent vs. Gyaru' conflict! Song Title: Dis Desu (feat. Natuul) Artist: KOGYARU Lyrics/Composition: YAYOI DAIMON / ogapouty (Composition) Rap: KOGYARU (Ryua, Yunachi, Imopi) / Natuul (Nayu, Kanna, Rumina) Release Date/Time: October 25, 2025 (Sat) 0:00 MV Release Date: October 25, 2025 (Sat) 17:00 Hashtags: #disdesu Distribution Link: https://linkco.re/2qxprPup Official Music Video: https://www.youtube.com/watch?v=1sZPs4H_8y0 ■ About KOGYARU Launched in 2023, this cutting-edge kids' group led the kids' gyaru culture. Starting with magazines and YouTube, they launched their musical career with their 1st Single 'SHIRANKEDO,' a global smash hit. ■ About Natuul Launched in 2025 by 'with t,' which operates various high school beauty pageants, this is the largest web media for innocent-style elementary school girls. They are active as the official rival to the elementary school gyaru media 'KOGYARU'.