HISTORIC Announces Full-Scale Entry into ASEAN Market with Exhibition at COSMOPROF CBE ASEAN BANGKOK 2026

Japanese beauty is ready to compete more actively on the global stage.

Starting from a single apartment room, the eyelash extension brand 'Miss eye d’or' was born.

Over the past 20 years, HISTORIC has researched and developed over 4,000 SKUs of products, growing into a brand that boasts a top-class market share in Japan. Now, the company is set to expand the beauty technology, product development capabilities, and salon branding it has cultivated in Japan into the ASEAN market.

HISTORIC Inc. (Headquarters: Nagoya, Aichi Prefecture; CEO: Hitomi Ishihara) will participate in the 'J-Beauty EXPERIENCE HUB' hosted by J-BEAUTY ASIA CO., LTD. at 'COSMOPROF CBE ASEAN BANGKOK 2026', one of Southeast Asia's largest international beauty exhibitions, held in Bangkok, Thailand, from Wednesday, June 24 to Friday, June 26, 2026.

Through this area where Japanese brands gather, the company will broadcast Japanese beauty technology, quality, and design to the ASEAN market.

Challenge in the ASEAN Market | Growing Expectations for 'J-BEAUTY'

In recent years, alongside economic growth, the ASEAN market has seen a rapid expansion of beauty-conscious consumers, leading to increased interest in beauty technologies originating from Japan and 'J-BEAUTY'.

In particular, there is an expanding need for values unique to Japanese brands, such as high quality, safety, durability, and delicate design.

Leveraging its professional-quality beauty technology and product development capabilities cultivated in Japan, HISTORIC proposes not just the provision of materials, but comprehensive 'salon branding' that includes technical education and implementation support.

The company will spread Japanese beauty technology and salon quality to the ASEAN market.

Exhibited Products

Professional Eyelash Brand 'Miss eye d'or'

Why has it continued to be chosen by many salons for over 20 years? Miss eye d'or is not just a brand for eyelash extension materials.

'In an era where technology alone is not enough to be chosen, how can we convey the value of a salon?' Continuously facing this question, the company has walked alongside the Japanese eyelash industry.

The brand, which started in an apartment room, has now developed over 4,000 SKUs and has been adopted by many salons domestically and internationally.

The more successful a salon is, the more it is chosen for its value rather than its price. Technology is invisible. That is why the brand conveys the value.

Miss eye d'or has supported the growth of many salons through comprehensive support that includes not only the provision of high-quality materials but also technical education, salon branding, and customer experience.

In the ASEAN market as well, it will be deployed as a brand that delivers Japanese salon quality and beauty technology to the world.

Glue-Free False Eyelashes '1-Second Matsueku'

'1-Second Matsueku' are glue-free false eyelashes developed over a year using the technological capabilities of 'Miss eye d’or', a professional brand with the top market share in the eyelash extension industry.

This is a new-era self-eyelash item created to meet modern needs for 'saving time while becoming cute and beautiful.'

It features a salon-quality finish that anyone can easily and quickly enjoy, drawing attention from both domestic and international markets.

Dries in 1 Minute, Peelable, No Remover Needed 'oui nails Peel-Off Manicure'

'Peel-Off Manicure' is a novel nail item born from the desire to 'enjoy nails more casually.'

In addition to the convenience of drying in one minute, being easily peelable, and requiring no nail polish remover, it features a color range that can be enjoyed like fashion. Backed by the diversification of lifestyles and rising demand for self-beauty, interest is growing not only in Japan but also in overseas markets.

Message from the CEO

We have continued to face this industry since the time when eyelash extensions were not yet common in Japan.

I believe that the reason the brand, which started from a single apartment room, has grown into a brand supported by many salons domestically and internationally today is because we have continuously held the desire to 'deliver truly good technology and materials.'

Today, in the ASEAN market, interest in Japanese beauty technology and J-BEAUTY is rapidly increasing.

That is exactly why we want to deliver not just product exports, but the Japanese beauty culture itself.

Salon quality, more freely. Beauty, more accessible. I believe that Japanese beauty still has the power to compete on the global stage.

Event Overview

COSMOPROF CBE ASEAN BANGKOK 2026

Dates: Wednesday, June 24 - Friday, June 26, 2026

Time: 10:00 - 18:00

Venue: Queen Sirikit National Convention Center (Bangkok, Thailand)

COSMOPROF CBE ASEAN BANGKOK is one of Southeast Asia's leading beauty trade shows, aimed at expanding business in the beauty industry within the ASEAN market.

In 2026, over 800 companies and more than 2,500 brands are expected to gather. It will be held as an international exhibition providing opportunities for ASEAN expansion, sales channel development, product development, and industry networking.

*Results announced by the organizer for 2025

- Total visitors: Over 23,000 (participating from 66 countries and regions)

- Exhibiting companies: Over 650 (more than 2,000 brands)