Historic Nail Brand 'Sha-Nail' Launches Rebranding Project; Nail Artist AKI, Featured in VOGUE JAPAN, Appointed as Brand Director

HISTORIC Inc. (Headquarters: Nagoya, Aichi Prefecture) has acquired the business of 'Sha-Nail,' a nail seal brand that has been supported by the nail industry for many years, and has launched a brand project under a new management system.

In this project, we have welcomed nail artist AKI, who has garnered attention for creative expression beyond the boundaries of 'nails' and has published works in magazines such as VOGUE JAPAN, as our Brand Director. We are completely revamping the brand's world-view, creativity, product planning, and SNS communications. While inheriting the brand value cultivated over the years, we will develop the brand as a 'next-generation nail brand that transcends the boundaries of the nail industry.' As the first step of this rebranding, we launched a new collection on Thursday, May 21, 2026.

Sha-Nail is a long-standing brand that has led the nail industry since the dawn of the nail seal era. With delicate design expressions and high artistic quality, it has been supported by many top nail artists, salons, and creators, supporting the creation of numerous works not only in salon work but also in contest scenes and creative fields. As a creative tool that expands the possibilities of nail art, we will continue to propose new expressions.

At HISTORIC, we feel deep potential in the 'nail art expression culture' that Sha-Nail has built up to now. Due to changes in SNS and visual experiences, the nail industry is changing into an era where not only 'products' but also 'world-view' and 'brand experience' are required. In this rebranding, we have revamped the traditional logo design and updated it to a more sophisticated visual.

For this rebranding, nail artist AKI, who specializes in delicate hand-drawn art and three-dimensional 3D designs, has been appointed as the Brand Director. AKI will comprehensively supervise product direction, visual supervision, world-view design, and SNS creativity. AKI expressed his enthusiasm, saying, 'While valuing the gratitude to everyone who has built Sha-Nail so far, I want to propose new expressions and values that are possible only in this era.'

Our representative stated, 'Leveraging the experience of expanding the eyelash extension culture that HISTORIC has cultivated, we want to connect the history and thoughts of Sha-Nail to the next era and evolve it.'

Our new collection, 'SHEER PIECE,' themed 'Designing Transparency,' expresses transparency, overlapping, lightness, and color layering through nails. Available in 15 colors, it enables see-through expressions and nuance designs that are difficult to reproduce with standard nail techniques. Moving forward, we will continue to offer new value through not only product development but also visual direction, SNS communications, and collaboration projects.