Miss eye d’o to Launch Limited “1-Second Lash Extension” Collaboration Model with Makeup Creator MARILYN on May 18, 2026

HISTORIC Inc. of Nagoya, Aichi Prefecture, operator of the professional eyelash brand Miss eye d’o, announced that it will release a limited collaboration model with popular makeup creator MARILYN for its new-concept false eyelashes “1-Second Lash Extension,” which can be applied in one second without adhesive, on May 18, 2026. “1-Second Lash Extension” is a new type of false eyelash developed in earnest by Miss eye d’o, one of Japan’s leading professional eyelash brands, with the aim of creating an era in which salon-quality lashes can be enjoyed more freely. Its new style, which does not attach to the skin, requires no glue, and can be easily applied by users themselves, has quickly spread on social media, especially among women in their teens and twenties. The product has gained attention as a new beauty experience described as “glam in one second,” “lash-extension-level results that you can apply yourself,” “easy to use even on busy mornings,” and “natural yet transformative for the eyes.” It has become a hot topic on social media and has risen rapidly in Amazon rankings. The person who helped spark the trend was MARILYN, a popular makeup creator with more than 2.8 million total followers. Known for her research-driven approach to makeup, MARILYN shared various makeup methods and design arrangements using “1-Second Lash Extension” on her own social media channels. The posts drew major reactions such as “easy but glamorous” and “this is revolutionary,” causing orders to surge after a single post and making the product so popular that it temporarily sold out on Amazon. The product is currently available in about 300 stores across Japan, mainly variety shops, including approximately 120 LOFT stores and 80 PLAZA stores. The new MARILYN collaboration model is also scheduled to be introduced at about 100 LOFT stores, with further expansion expected. MARILYN herself had long used eyelash extensions, but she struggled to enjoy them fully because of irritation and burden caused by glue allergies. That was when she encountered “1-Second Lash Extension.” The product requires no adhesive and uses a unique structure in which each cluster is applied from below the natural lashes. It offers a natural finish and a light wearing feel. MARILYN strongly related to its benefits, including “easy glam in one second,” “a natural eye-enhancing effect like tightlining,” “resistant to coming off easily,” and “usable even on busy days,” and began using it regularly. As she continued using the product, she developed ideas for designs she wanted to see, which led to this joint development. MARILYN is a makeup creator with more than 2.8 million total followers. Starting from insecurities about her appearance that she had carried since childhood, she continues to share the joy of transformation, the pleasure of effort, and the beauty of life through makeup. She has gained support through numerous makeup videos, mainly on YouTube, and now, as a mother of four, also shares her real everyday life, including parenting and housework, earning strong empathy and support from her own generation and a wide range of audiences. The limited model launching this time reflects MARILYN’s preferences in detail. It was developed as an “ultra-light slim version” that pursues even greater lightness, blendability, and comfort compared with the existing “1-Second Lash Extension.” Each pack contains 30 clusters, 1.5 times the previous amount, allowing more flexible design adjustment. The ultra-fine 0.04 mm fibers create a lighter and more natural finish. An edgy shape is designed to improve fit and reduce discomfort during application. The product also includes an original tweezer supervised by MARILYN and designed for easier application. Compared with the existing model, it offers an even more delicate and lightweight wearing feel, evolving into a new sensation that makes users forget they are wearing it. The lineup includes “1-Second Lash Extension Marilyn Style Pure,” described as creating captivating eyes with a hidden secret; “1-Second Lash Extension Marilyn Style Edge,” described as adding a touch of refinement and leaving a lingering impression around the eyes; and “1-Second Lash Extension Marilyn Style Luxe,” described as creating dramatic eyes with a striking presence. Each product contains 30 clusters and is priced at 1,700 yen, or 1,870 yen including tax. The launch date is May 18, 2026. The limited collaboration model was created with the hope that people who had given up on eyelash extensions can enjoy beauty more freely. It is a new-generation false eyelash born from the concept of lash extensions, requiring no adhesive and applied from below the lashes. Official website: https://1s-matsueku.misseyedo .jp/ HISTORIC Inc. is led by Representative Director Hitomi Ishihara and is located at 40-15 Daikancho, Higashi-ku, Nagoya, Aichi 461-0002. The company was established in June 2009 and plans, wholesales, and sells beauty materials and cosmetics for professional and general use. Website: https://histo ic.jp. Contact: HISTORIC Inc., TEL: 052-932-7828, weekdays 10:00-18:00, E-mail: suppo t@histo ic.jp.