HISTORIC to Exhibit at BWJ Tokyo 2026 with Largest Eyelash Zone Presence, Featuring Experiential Booth "HISTORIC HOUSE" and Popular Guests

Concept | Towards an "Experiential Exhibition" Inheriting the worldview of "HISTORIC HOUSE" born in Tokyo, we have prepared an experiential space where visitors can enjoy encountering products and making new discoveries. Visitors can actually pick up and view HISTORIC's carefully selected products, and through demonstrations and experiences, deeply feel their charm and development background. As a place where people and things connect and new sensibilities expand, you can experience beauty that accompanies daily life.

Special Experiences for Visitors Only The venue will offer various visitor-participation events, including special pricing on popular products. ・Up to 20% OFF on popular products Popular items for salon work will be offered at venue-exclusive prices. ・Up to 70% OFF on eyelash extensions "Miss Eyed'or" extensions, usually not on sale, will be available at up to 70% OFF exclusively at the venue. ・Purchase bonus roulette plan For every 10,000 yen spent, visitors can participate in a roulette game, with a special prize of a 10,000 yen coupon for one person per day. ・Beauty-conscious drink bar A drink bar offering beauty-conscious amazake, along with Hakkaisan and azuki tea, will be available. You can relax and experience the products. Magazines distributed in advance to members include a drink ticket, so please bring it with you when you visit. It can also be used by those who register for LINE at the venue. Click here for the BWJ special page

Industry- 주목 Special Content Also Implemented The venue will also feature special events by guests who are attracting attention in the eyelash and nail industries. Arishan, leader of the YouTuber group "Herahera Sanjushi" with 1.74 million subscribers*, and also active as a salon owner, will take the stage. Based on her own experience, she will introduce practical know-how for achieving results in both salon management and SNS operation. In addition to specific examples such as increased sales, higher unit prices, and changes in customer satisfaction due to the introduction of &Healthy, she will also explain SNS strategies and Instagram operation tips for attracting customers. Responses to pre-submitted questions, a Q&A session on the day, and commemorative photos with visitors are also planned. Marilyn, a makeup creator with 1.37 million YouTube subscribers* and popular on TikTok and Instagram, will take the stage. Using the "1-second eyelash extensions" born from their first collaboration, a special makeup show exclusive to the venue will be held. In a live demonstration format with a model, she will introduce makeup techniques that enhance eyelashes, gradually building from natural to finished looks. The content will allow visitors to experience the product's appeal from multiple angles, incorporating its development background and unique features. *As of April 2026 Click here for demonstration details

New Products Unveiled for the First Time at the Venue New products launching on May 18, 2026, can also be experienced and purchased at the BWJ venue. Marilyn's produced "1-second eyelash extensions" Click here for 1-second eyelash extensions details PARISIENNE×MYFORME Click here for MY FORME details NOMMA Glue 1.3 seconds debut Click here for NOMMA Glue details These will be developed as a lineup proposing new treatment value.

HISTORIC's Goal: A New Exhibition Experience Through this exhibition, HISTORIC aims to provide a place where visitors can experience not just product introductions, but also the brand's value and the future of salon work. Not just "knowing the brand," but "experiencing the brand." "HISTORIC HOUSE" is the space that will serve as this new point of contact.

Exhibition Overview Event Name: Beautyworld Japan Tokyo 2026 Dates: May 18 (Mon) - 21 (Wed), 2026 Venue: Tokyo Big Sight, South Hall 4, E014 / F016 Booth Name: HISTORIC HOUSE Through this exhibition, HISTORIC proposes a new way of exhibiting that goes beyond "choosing products" to "experiencing the brand." As a place that brings new value to salon work, we will provide many visitors with new discoveries.

HISTORIC Inc. Representative Director: Hitomi Ishihara Location: 40-15 Daikancho, Higashi-ku, Nagoya-shi, 461-0002 Established: June 2009 Business Activities: Planning, wholesale, and sales of beauty products and cosmetics (for professionals/general public) Website: https://historic.jp Contact Information HISTORIC Inc. TEL: 052-932-7828 (Weekdays 10:00-18:00) E-MAIL: support@historic.jp