Signed a Business Partnership Agreement with the Korea Tourism Organization to Expand Tourism to South Korea
HIS and the Korea Tourism Organization have signed a 3-year agreement to expand Japanese tourism to South Korea. Targeting the youth, they aim to promote regional cities and send 1.7 million tourists through HIS.
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- 📰 Published: April 10, 2026 at 00:00
- 🔍 Collected: April 11, 2026 at 00:30 (24h 30m after Published)
- 🤖 AI Analyzed: April 19, 2026 at 23:30 (214h 59m after Collected)
H.I.S. Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; hereinafter "HIS") and the Korea Tourism Organization (Headquarters: Wonju, Gangwon-do, Republic of Korea; President: Park Jong-taek) signed a business partnership agreement today to expand Japanese tourism to South Korea.
From the left, Korea Tourism Organization President Park Jong-taek, and HIS Director and HIS JAPAN President Jun Yamanobe
In 2025, the number of foreign tourists visiting South Korea reached a record high of 18.93 million, with 3.65 million from Japan, representing 113% of the previous year's total. South Korea, the country with the most overseas travelers from Japan, has flights from the capital Seoul, as well as Busan, Cheongju, Jeju, and Daegu, to various cities within Japan, making it an easy environment for visitation.
Recently, targeting young individual travelers as a core demographic, HIS signed a 3-year "Business Partnership Agreement for Expanding Travel to South Korea" with the Korea Tourism Organization to disseminate the appeal of Seoul and regional cities, and to further enhance tourism products utilizing regional materials and theme-based content. Over the 3-year contract period, the goal is to send 1.7 million Japanese tourists to South Korea through HIS.
## Overview of the Business Partnership Agreement
- (1) Focus on cities with direct flights between Japan and Korea, enrich Korean tourism products utilizing regional materials, theme-based tourism content, and special events targeting Japan, and strive to expand Japanese tourism to South Korea.
- (2) Strengthen promotions to encourage visits to regional areas such as the southeastern Busan region and the central Cheongju region, which are key areas for the Korea Tourism Organization.
- (3) Plan and create products utilizing popular themes to encourage repeat visitors to travel to Korea multiple times, thereby strengthening customer attraction.
- (4) Strengthen efforts to attract Japanese tourists utilizing Japan-Korea charter flights.
- (5) Promote three-party collaborations with corporations and other industries to generate new Japanese customers.
Working towards the goal of 30 million foreign tourists to South Korea in 2028, we will actively cooperate to promote mutual exchange between regions. By utilizing the know-how that HIS has accumulated over many years, we hope to encourage Japanese people who have never traveled to Korea, or who have only visited Seoul, to continuously visit diverse regions across South Korea.
Korea Tourism Organization
President Park Jong-taek
From the left, Korea Tourism Organization President Park Jong-taek, and HIS Director and HIS JAPAN President Jun Yamanobe
In 2025, the number of foreign tourists visiting South Korea reached a record high of 18.93 million, with 3.65 million from Japan, representing 113% of the previous year's total. South Korea, the country with the most overseas travelers from Japan, has flights from the capital Seoul, as well as Busan, Cheongju, Jeju, and Daegu, to various cities within Japan, making it an easy environment for visitation.
Recently, targeting young individual travelers as a core demographic, HIS signed a 3-year "Business Partnership Agreement for Expanding Travel to South Korea" with the Korea Tourism Organization to disseminate the appeal of Seoul and regional cities, and to further enhance tourism products utilizing regional materials and theme-based content. Over the 3-year contract period, the goal is to send 1.7 million Japanese tourists to South Korea through HIS.
## Overview of the Business Partnership Agreement
- (1) Focus on cities with direct flights between Japan and Korea, enrich Korean tourism products utilizing regional materials, theme-based tourism content, and special events targeting Japan, and strive to expand Japanese tourism to South Korea.
- (2) Strengthen promotions to encourage visits to regional areas such as the southeastern Busan region and the central Cheongju region, which are key areas for the Korea Tourism Organization.
- (3) Plan and create products utilizing popular themes to encourage repeat visitors to travel to Korea multiple times, thereby strengthening customer attraction.
- (4) Strengthen efforts to attract Japanese tourists utilizing Japan-Korea charter flights.
- (5) Promote three-party collaborations with corporations and other industries to generate new Japanese customers.
Working towards the goal of 30 million foreign tourists to South Korea in 2028, we will actively cooperate to promote mutual exchange between regions. By utilizing the know-how that HIS has accumulated over many years, we hope to encourage Japanese people who have never traveled to Korea, or who have only visited Seoul, to continuously visit diverse regions across South Korea.
Korea Tourism Organization
President Park Jong-taek