HIS Golden Week Travel Booking Trends
HIS released its 2026 Golden Week travel booking trends, showing strong growth with overseas travel up 126.7% and domestic travel up 138.3% compared to the previous year.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 23:00
- 🔍 Collected: April 2, 2026 at 19:38
- 🤖 AI Analyzed: April 21, 2026 at 05:58 (442h 20m after Collected)
H.I.S. Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; hereinafter "HIS") has summarized the travel trends based on the booking status for Golden Week (April 24 to May 6, 2026, hereinafter "GW").
[Survey Methodology]
Survey Date: March 23, 2026
Survey Targets: Customers who booked travel with HIS departing on the target dates (April 24 to May 6, 2026)
Target Products: HIS tours, dynamic packages, and airline tickets (excluding accommodation-only)
*Calculated from the number of reserved passengers excluding cancellations as of the survey date.
## Market Environment
Due to the recent tense situation in the Middle East, irregular conditions continue, such as the closure of some airspace and airports, and flight cancellations by Middle Eastern airlines. On the other hand, airlines outside the region are operating normally by taking measures such as changing routes, prioritizing safety above all. There are concerns that the impact of soaring crude oil prices will lead to an increase in travel costs due to future hikes in fuel surcharges.
## Calendar Alignment
This year's GW has a favorable calendar, with weekends and holidays overlapping in May to create a 5-day consecutive holiday. April has scattered holidays, so if you can take 4 days of paid leave on weekdays, a maximum of 12 consecutive holidays is possible.
Summary:
1. The number of overseas travel bookers is performing well at 126.7% compared to the previous year. The average unit price is 218,400 yen, 104.3% of the previous year.
2. The number of domestic travel bookers is performing well at 138.3% compared to the previous year. The average unit price is 92,600 yen, 97.5% of the previous year.
3. The most popular departure date for both overseas and domestic travel is Saturday, May 2.
## Overseas Travel
The overall number of overseas travel bookers has significantly increased to 126.7% compared to the previous year. The average unit price has risen to 104.3% of the previous year at 218,400 yen, indicating a recovery in higher-priced travel and travel to distant destinations. This year, schedules tied to the 5-day holiday are popular due to the favorable calendar alignment, with the most departures on Saturday, May 2, followed by Wednesday, April 29, and Friday, May 1. By region, the Asian region accounts for a large volume, driving the overall trend. Among them, the East Asian region is the most popular, accounting for 41.2% of the total.
[Survey Methodology]
Survey Date: March 23, 2026
Survey Targets: Customers who booked travel with HIS departing on the target dates (April 24 to May 6, 2026)
Target Products: HIS tours, dynamic packages, and airline tickets (excluding accommodation-only)
*Calculated from the number of reserved passengers excluding cancellations as of the survey date.
## Market Environment
Due to the recent tense situation in the Middle East, irregular conditions continue, such as the closure of some airspace and airports, and flight cancellations by Middle Eastern airlines. On the other hand, airlines outside the region are operating normally by taking measures such as changing routes, prioritizing safety above all. There are concerns that the impact of soaring crude oil prices will lead to an increase in travel costs due to future hikes in fuel surcharges.
## Calendar Alignment
This year's GW has a favorable calendar, with weekends and holidays overlapping in May to create a 5-day consecutive holiday. April has scattered holidays, so if you can take 4 days of paid leave on weekdays, a maximum of 12 consecutive holidays is possible.
Summary:
1. The number of overseas travel bookers is performing well at 126.7% compared to the previous year. The average unit price is 218,400 yen, 104.3% of the previous year.
2. The number of domestic travel bookers is performing well at 138.3% compared to the previous year. The average unit price is 92,600 yen, 97.5% of the previous year.
3. The most popular departure date for both overseas and domestic travel is Saturday, May 2.
## Overseas Travel
The overall number of overseas travel bookers has significantly increased to 126.7% compared to the previous year. The average unit price has risen to 104.3% of the previous year at 218,400 yen, indicating a recovery in higher-priced travel and travel to distant destinations. This year, schedules tied to the 5-day holiday are popular due to the favorable calendar alignment, with the most departures on Saturday, May 2, followed by Wednesday, April 29, and Friday, May 1. By region, the Asian region accounts for a large volume, driving the overall trend. Among them, the East Asian region is the most popular, accounting for 41.2% of the total.