HIS Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; hereinafter, HIS) will launch the "Shimajiro and Making Memories! Exciting Guam" campaign on April 1, 2026 (Wednesday), themed around "travel education" where children can learn and have fun with the extremely popular character "Shimajiro."

Overseas travel is an excellent opportunity to nurture children's sensibilities, but it is not uncommon for parents to feel anxious about travel and environmental changes. With this campaign, HIS proposes a special travel experience that supports children's "overseas debut" by having "Shimajiro," children's best friend, assist their trip, and through activities that expose them to local culture and English, realizing "travel education" that goes beyond mere sightseeing and creates lifelong memories.

Campaign Overview

Shimajiro and Making Memories! Exciting Guam

Campaign Period:

April 1, 2026 (Wednesday) - March 15, 2027 (Monday)

Eligible Departure Dates:

July 17, 2026 (Friday) - March 28, 2027 (Sunday)

Target Products: Products listed on the campaign special website,

Dedicated brochure for Shimajiro collaboration tours

https://www.his-j.com/campaign/wakuwaku-gum/

ⓒBenesse Corporation 1988-2026 / Shimajiro

4 Points of "Shimajiro and Making Memories! Exciting Guam"

1. Presents of original goods with newly drawn designs (※1)

・Tote bag:

Large capacity size convenient for outings (W430×H300mm)

・Passport cover

・Travel memory notebook & 6 color pencils:

You can write down discoveries and memories from your trip.

・Original guidebook:

Introduces highlights of Guam and allows you to experience English with Shimajiro, and enjoy quizzes.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: Benesse Corporation