Making 'Kokoro Kikaku Co., Ltd.', a Travel Goods Planning and Sales Company, a Subsidiary

HIS Co., Ltd. (Headquarters: Minato-ku, Tokyo, hereinafter 'HIS') completed the payment to acquire 70% of the outstanding shares of Kokoro Kikaku Co., Ltd. (Headquarters: Naka-ku, Yokohama City, Kanagawa Prefecture, hereinafter 'Kokoro Kikaku'), which handles the planning and sales of travel goods, for 175 million yen on March 31, 2026, making it a consolidated subsidiary.

HIS positions the 'merchandise sales and EC business,' which has high affinity with its core travel business, as one of the important pillars supporting the group's next stage of growth. Traditional travel businesses have centered around the 'provision of services (experiences)' such as reservations. However, in order to meet diversifying needs and achieve sustainable growth, we believe it is essential to maintain touchpoints throughout the customer's entire lifestyle, from before and after travel to daily life.

By welcoming Kokoro Kikaku, which possesses creative product development capabilities, into the group, HIS will internalize the knowledge to plan and create proprietary products. With this, we will fully launch a DtoC (Direct to Consumer) and private brand (PB) rollout that directly reflects customer needs into products, evolving into a new business model that supports customers from pre-departure preparation to in-transit, and even daily life.

Moving forward, we will expand the lineup to include healthcare products leveraging the medical knowledge of Mr. Ueno, Representative of Kokoro Kikaku, and lightweight bags usable in everyday life. By fusing HIS's domestic and international customer base and network with Kokoro Kikaku's speedy development capabilities, we will seamlessly connect special events like travel to everyday living, fostering this into a next-generation business pillar that enhances customer loyalty across the entire group.

[Overview of Kokoro Kikaku Co., Ltd.] Name: Kokoro Kikaku Co., Ltd. Location: 5th Floor, Sunnet Kannai Building, 1-2 Tokiwacho, Naka-ku, Yokohama City, Kanagawa Prefecture Representative: Reo Ueno, Representative Director Business details: Planning, development, and EC sales of the travel goods brand 'Tabine' Date of establishment: March 16, 2023 Capital: 1,000,000 yen URL: https://www.kokoro-kikaku.co.jp/

[Business Overview and Strengths of Kokoro Kikaku Co., Ltd.] ■ 'Planning and development-oriented' business model that changes the quality of transportation Kokoro Kikaku develops the travel goods brand 'Tabine', making long-distance travel such as vacations and business trips more comfortable...