Making 'Kokoro Kikaku Co., Ltd.', a Travel Goods Planning and Sales Company, a Subsidiary
HIS Co., Ltd. has acquired 70% of the shares of Kokoro Kikaku, which operates the travel goods brand Tabine, for 175 million yen, aiming to strengthen its DtoC and private brand merchandise business.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 13:39 (16h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 02:29 (492h 50m after Collected)
HIS Co., Ltd. (Headquarters: Minato-ku, Tokyo, hereinafter 'HIS') completed the payment to acquire 70% of the outstanding shares of Kokoro Kikaku Co., Ltd. (Headquarters: Naka-ku, Yokohama City, Kanagawa Prefecture, hereinafter 'Kokoro Kikaku'), which handles the planning and sales of travel goods, for 175 million yen on March 31, 2026, making it a consolidated subsidiary.
HIS positions the 'merchandise sales and EC business,' which has high affinity with its core travel business, as one of the important pillars supporting the group's next stage of growth. Traditional travel businesses have centered around the 'provision of services (experiences)' such as reservations. However, in order to meet diversifying needs and achieve sustainable growth, we believe it is essential to maintain touchpoints throughout the customer's entire lifestyle, from before and after travel to daily life.
By welcoming Kokoro Kikaku, which possesses creative product development capabilities, into the group, HIS will internalize the knowledge to plan and create proprietary products. With this, we will fully launch a DtoC (Direct to Consumer) and private brand (PB) rollout that directly reflects customer needs into products, evolving into a new business model that supports customers from pre-departure preparation to in-transit, and even daily life.
Moving forward, we will expand the lineup to include healthcare products leveraging the medical knowledge of Mr. Ueno, Representative of Kokoro Kikaku, and lightweight bags usable in everyday life. By fusing HIS's domestic and international customer base and network with Kokoro Kikaku's speedy development capabilities, we will seamlessly connect special events like travel to everyday living, fostering this into a next-generation business pillar that enhances customer loyalty across the entire group.
[Overview of Kokoro Kikaku Co., Ltd.]
Name: Kokoro Kikaku Co., Ltd.
Location: 5th Floor, Sunnet Kannai Building, 1-2 Tokiwacho, Naka-ku, Yokohama City, Kanagawa Prefecture
Representative: Reo Ueno, Representative Director
Business details: Planning, development, and EC sales of the travel goods brand 'Tabine'
Date of establishment: March 16, 2023
Capital: 1,000,000 yen
URL: https://www.kokoro-kikaku.co.jp/
[Business Overview and Strengths of Kokoro Kikaku Co., Ltd.]
■ 'Planning and development-oriented' business model that changes the quality of transportation
Kokoro Kikaku develops the travel goods brand 'Tabine', making long-distance travel such as vacations and business trips more comfortable...
HIS positions the 'merchandise sales and EC business,' which has high affinity with its core travel business, as one of the important pillars supporting the group's next stage of growth. Traditional travel businesses have centered around the 'provision of services (experiences)' such as reservations. However, in order to meet diversifying needs and achieve sustainable growth, we believe it is essential to maintain touchpoints throughout the customer's entire lifestyle, from before and after travel to daily life.
By welcoming Kokoro Kikaku, which possesses creative product development capabilities, into the group, HIS will internalize the knowledge to plan and create proprietary products. With this, we will fully launch a DtoC (Direct to Consumer) and private brand (PB) rollout that directly reflects customer needs into products, evolving into a new business model that supports customers from pre-departure preparation to in-transit, and even daily life.
Moving forward, we will expand the lineup to include healthcare products leveraging the medical knowledge of Mr. Ueno, Representative of Kokoro Kikaku, and lightweight bags usable in everyday life. By fusing HIS's domestic and international customer base and network with Kokoro Kikaku's speedy development capabilities, we will seamlessly connect special events like travel to everyday living, fostering this into a next-generation business pillar that enhances customer loyalty across the entire group.
[Overview of Kokoro Kikaku Co., Ltd.]
Name: Kokoro Kikaku Co., Ltd.
Location: 5th Floor, Sunnet Kannai Building, 1-2 Tokiwacho, Naka-ku, Yokohama City, Kanagawa Prefecture
Representative: Reo Ueno, Representative Director
Business details: Planning, development, and EC sales of the travel goods brand 'Tabine'
Date of establishment: March 16, 2023
Capital: 1,000,000 yen
URL: https://www.kokoro-kikaku.co.jp/
[Business Overview and Strengths of Kokoro Kikaku Co., Ltd.]
■ 'Planning and development-oriented' business model that changes the quality of transportation
Kokoro Kikaku develops the travel goods brand 'Tabine', making long-distance travel such as vacations and business trips more comfortable...