Henn na Hotel Certified by Guinness World Records™ for 'Most Collaboration Rooms' – Launching the 55th Collaboration Room: 'Mitsuya Cider Room' at Henn na Hotel Tokyo Asakusa Tawaramachi

First-ever hotel collaboration with 'Mitsuya Cider': 'Mitsuya Cider Room' launches at Henn na Hotel Tokyo Asakusa Tawaramachi Henn na Hotel Tokyo Asakusa Tawaramachi, operated by H.I.S. Hotel Holdings Co., Ltd. (Headquarters: Shinjuku, Tokyo), will launch the 'Mitsuya Cider Room' on Friday, March 27, marking the first-ever hotel collaboration with Asahi Soft Drinks Co., Ltd.'s (Headquarters: Sumida, Tokyo) 'Mitsuya Cider'. The room is themed around the key message of the iconic carbonated beverage, which has been loved for 142 years since its birth in 1884: 'Drink the blue sky.' The bedroom is decorated with familiar Mitsuya Cider packaging and logos, while the bathroom features carbonated bath salts and a 'Mitsuya' washbasin. Guests will enjoy all-you-can-drink Mitsuya Cider and receive gifts including Mitsuya Cider-scented sticks and a 'sub-zero Mitsuya Cider' experience, where the liquid turns into a sherbet-like state after opening (*). Stays begin on Saturday, March 28, which is 'Mitsuya Day' as certified by the Japan Anniversary Association. Prices start from 23,200 yen with breakfast and 21,000 yen for room-only (prices include tax and service charges per room per night). (*) The freezing phenomenon may not occur depending on environmental conditions such as outside temperature. Henn na Hotel was certified by Guinness World Records™ on Friday, September 19, 2025, for the 'Most brand-themed room sponsorships in a hotel chain.' With this launch, the number of collaboration rooms at Henn na Hotel reaches 55, further updating its world record.