We Want to Spread Delicious Japanese Tea! We Want to Travel Worldwide to Popularize Japanese Tea with 'AIRO-mini'!
Hiro+Trading Japan announced their 'April Dream' to spread the culture of brewing Japanese tea with a teapot globally, countering the reliance on plastic bottles, following a successful pop-up event in Kyoto.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 08:41
- 🔍 Collected: April 2, 2026 at 09:03 (21 min after Published)
- 🤖 AI Analyzed: April 21, 2026 at 06:55 (453h 52m after Collected)
Our company endorses "April Dream," a project that aims to make April 1st a day to broadcast dreams. This press release represents the dream of "Hiro+Trading Japan."
◼️ Current State of Japanese Tea
Nowadays, drinking tea from plastic bottles is the mainstream, but why not occasionally brew tea from tea leaves using a teapot?
We don't know exactly when, but we have become accustomed to drinking tea from plastic bottles instead of teapots. Of course, bottled tea is delicious and very convenient. However, behind the scenes, there are issues such as the plastic problem.
◼️ Activities to Popularize Tea Brewed from Leaves
We are not denying all bottled beverages, but as Japanese people with a tea culture, we should instinctively know the deliciousness of tea brewed from leaves, as it is likely embedded in our DNA.
When we offer tea tasting at this "AIRO-mini" pop-up, everyone gives us happy feedback about the leaf-brewed tea, saying things like, "It's delicious!" and "It's so comforting!"
It is very clear that everyone can immediately recognize delicious tea.
With this "AIRO-mini," we would like to go out and spread the wonders of Japanese tea all over the world.
AIRO-mini POP UP
We held our first POP UP at a commercial facility in Kyoto City, where we had the opportunity to connect with many customers.
◼️ Current State of Japanese Tea
Nowadays, drinking tea from plastic bottles is the mainstream, but why not occasionally brew tea from tea leaves using a teapot?
We don't know exactly when, but we have become accustomed to drinking tea from plastic bottles instead of teapots. Of course, bottled tea is delicious and very convenient. However, behind the scenes, there are issues such as the plastic problem.
◼️ Activities to Popularize Tea Brewed from Leaves
We are not denying all bottled beverages, but as Japanese people with a tea culture, we should instinctively know the deliciousness of tea brewed from leaves, as it is likely embedded in our DNA.
When we offer tea tasting at this "AIRO-mini" pop-up, everyone gives us happy feedback about the leaf-brewed tea, saying things like, "It's delicious!" and "It's so comforting!"
It is very clear that everyone can immediately recognize delicious tea.
With this "AIRO-mini," we would like to go out and spread the wonders of Japanese tea all over the world.
AIRO-mini POP UP
We held our first POP UP at a commercial facility in Kyoto City, where we had the opportunity to connect with many customers.