MILK STAR's "Milk Star Sand," exploring the possibilities of milk, to go on sale at Beisia from July 1st!

HiOLI Inc. (Meguro-ku, Tokyo, President and CEO: Akira Hiraoka) will begin selling three types of popular "MILK STAR" products, "Milk Star Sand" (Milk, Wakocha Earl Grey, Rum Raisin), from its dessert brand "MILK STAR" that explores the possibilities of milk, at the supermarket "Beisia" starting July 1, 2026 (Wed).

*Not available at some stores.

"MILK STAR" was born from the desire to "fully enjoy the individuality of milk and its byproducts." As a milk dessert brand that explores the possibilities of "milk," it has conducted events and other activities across the country, earning the patronage of many customers.

Now, to deliver the "MILK STAR" commitment to more customers in their daily lives, sales have been decided at "Beisia," which operates mainly in the Kanto and Tokai regions.

The three flavors of "Milk Star Sand," packed with the brand's commitment, will be available in stores this time. Please enjoy the carefully crafted flavors that bring out the best of the ingredients at your nearest Beisia store.

Product Lineup

1. MILK STAR Milk Star Sand Milk

The signature classic flavor, allowing you to simply savor the gentle sweetness and rich body of pure milk.

2. MILK STAR Milk Star Sand Wakocha Earl Grey

Blended with fragrant Wakocha Earl Grey. A luxurious taste where the mellowness of milk and the elegant aroma of tea leaves harmonize exquisitely.

3. MILK STAR Milk Star Sand Rum Raisin

Paired with raisins infused with the rich flavor of rum. Enjoy a deep richness perfect for adult dessert time.

Sales Overview

● Release Date: July 1, 2026 (Wed)

● Stores: Beisia stores (*Availability may vary by store)

● Products Available:

○ MILK STAR Milk Star Sand Milk

○ MILK STAR Milk Star Sand Wakocha Earl Grey

○ MILK STAR Milk Star Sand Rum Raisin

MILK STAR

"NEW MODERN & TIMELESS"

Milk is always present alongside delicious sweets.

Not only milk from cows but also plant-based milk has become commonplace, and milk continues to evolve with the times. And we must not forget the existence of byproducts generated during the processing of milk.

We cherish our manufacturing philosophy of making the most of the excellent ingredients to allow customers to enjoy the gentleness and strength of milk, and we will continue to explore the possibilities of milk, the source of deliciousness.

MILK STAR is a sweets brand that brings together a wide variety of confections and connects people with smiles through milk.

Website: https://milkstar.jp

Instagram: https://www.instagram.com/milkstar_jp

Hioli Inc.

In April 2019, launched the craft ice cream® brand "HiO ICE CREAM"; in April 2020, the craft butter sweets brand "Butters"; and in April 2024, pre-launched the cheese sweets brand "Yamanocheese."

A craft sweets company that handles everything from planning to development and manufacturing, cherishing three craft approaches: "commitment to ingredients," "micro-batch production," and "manufacturing with visible producers."

Also focused on regional revitalization projects through collaboration with farmers and companies nationwide.

Website: https://hioli.co.jp/