Hinoki Soken to Exhibit at Salone del Mobile.Milano
Hinoki Soken, a comprehensive planner of Hinoki bathtubs, will unveil a new wooden bathtub designed by renowned Japanese product designer Motomi Kawakami at Salone del Mobile.Milano.
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- 📰 Published: April 1, 2026 at 19:10
Hinoki Soken Co., Ltd. (Headquarters: Nakatsugawa, Gifu; President: Mikihiro Oguri), a comprehensive planner of Hinoki bathtubs and bathrooms, will unveil a new wooden bathtub designed by renowned Japanese product designer Motomi Kawakami at Salone del Mobile.Milano in Milan, Italy.
Concept: sa yu - On the purity of HINOKI and clear water
Our headquarters factory in Gifu Prefecture is located in the heart of Japan, a region rich in greenery and water, often called the 'Land of Clear Streams.' Against this backdrop, we manufacture Hinoki bathtubs by utilizing traditional local woodworking techniques. Japanese bathing is not just about 'washing the body,' but also about 'healing oneself while respecting nature.' We wish to deliver this message through the keyword 'sa yu,' inspired by the Japanese words for 'white hot water' (sayu) and 'plain wood' (shiraki), representing the deep soaking experience and the use of natural Hinoki wood.
Design: Motomi Kawakami (https://www.kawakamidesignroom.com/)
Event: Salone del Mobile.Milano International Bathroom Exhibition
Dates: April 21 (Tue) – April 26 (Sun), 2026, 9:30 - 18:30
Venue: Fiera Milano, Rho
Booth: Pavilion 10 - C07
Company Profile
Company Name: Hinoki Soken Co., Ltd.
Representative: Mikihiro Oguri, President
Industry: Planning, design, manufacturing, and construction of wooden bathtubs
Address: 305-15 Sakashita, Nakatsugawa, Gifu 509-9232, Japan
Contact: Tel. +81-573-75-5400 / Fax. +81-573-75-4771
Website: https://www.hinokisoken.jp
FAQ
What kind of company is Hinoki Soken?
Hinoki Soken is a comprehensive planner of Hinoki (Japanese cypress) bathtubs and bathrooms based in Nakatsugawa, Gifu, specializing in design, manufacturing, and construction.
What is the concept of 'sa yu'?
'sa yu' is inspired by 'sayu' (white hot water) and 'shiraki' (plain wood), representing the Japanese bathing culture of healing the self while respecting nature, using pure Hinoki wood.
Where is the exhibition held?
The exhibition will be held at Fiera Milano, Rho, in Milan, Italy. Hinoki Soken will be located at Pavilion 10 - C07.