Special Campaign & Limited 'Shiroebi Kikou' Sales to Color the 2nd Game of the 'Mynavi All-Star Game 2026' in Toyama! - Hinodeya Seika Sangyo

Hinodeya Seika Sangyo Co., Ltd. (Headquarters: Nanto City, Toyama Prefecture; President & Representative Director: Yohei Kawai), a long-established rice cracker manufacturer with 102 years of history, will implement a special campaign at its directly managed stores 'Sasaraya' offering tickets to the second game (July 29) of the 'Mynavi All-Star Game 2026' held at Toyama City Baseball Stadium on Tuesday, July 28 and Wednesday, July 29, 2026. The company will also sell original packaged products and distribute samples inside the stadium on the day of the game.

This event is held as a recovery support event for the Noto Peninsula Earthquake. As a local Toyama company, Hinodeya aims to send encouragement and wishes for recovery to the disaster-stricken areas through its rice crackers, welcoming this special event held in Toyama with smiles together with the local community.

Overview of the Special Limited Campaign at Directly Managed Stores 'Sasaraya'

At the following directly managed 'Sasaraya' stores in Toyama and Ishikawa prefectures, customers who purchase 5,000 yen (tax included) or more during the campaign period will be eligible for a lottery to win tickets to the Mynavi All-Star Game 2026 or original products.

Campaign Overview

Period: Saturday, June 13, 2026 – Tuesday, June 30, 2026

Participating Stores: 6 Sasaraya stores (Fukumitsu Main Store, Tateyama Main Store, Toyama Kinzenji Store, Toyama Fuchu Store, Takaoka Store, Kanazawa Takayanagi Store)

- Customers purchasing 5,000 yen (tax included) or more of Sasaraya products at participating stores during the period will receive one entry form.

Details will be posted at the participating stores.

Prize Details:

[A Prize] Pair of tickets to watch the game (for 2 people, 2nd game at Toyama City Baseball Stadium) (2 pairs for 4 people)

[B Prize] One box of 'Shiroebi Kikou Mynavi All-Star Game 2026' 20-pack (30 winners)

[C Prize] Sasaraya coupon worth 1,000 yen (30 winners)

C Prize Coupon: Usable at (Fukumitsu Main Store, Tateyama Main Store, Toyama Kinzenji Store, Toyama Fuchu Store, Takaoka Store, Kanazawa Takayanagi Store)

Original Package 'Shiroebi Kikou Mynavi All-Star Game 2026'

To commemorate the 'Mynavi All-Star Game 2026', a specially designed original package of 'Shiroebi Kikou' will be sold in limited quantities. It is a special edition perfect as a souvenir or commemorative gift.

- Shiroebi Kikou Mynavi All-Star Game 2026, 20 pieces, base price 1,300 yen (1,404 yen including tax)

Sales Start Date: From Wednesday, July 1, 2026

Sales Locations: Sasaraya stores in Toyama Prefecture (excluding Fukumitsu Shinmachi Store), Sasaraya Kanazawa Takayanagi Store, inside JR Toyama Station, Toyama Airport, roadside stations (Michi-no-Eki), expressway service areas, etc.

*Not sold at other Sasaraya stores.

Scheduled to go on sale from Friday, July 3, 2026

Sasaraya Official Online Shop

*Limited quantities available; sales will end once stock runs out.

In-Stadium Sampling Distribution on Game Day, Wednesday, July 29

On the day of the second game, product sampling will be conducted inside Toyama City Baseball Stadium for baseball fans visiting the venue.

Date and Time: Wednesday, July 29, 2026 [2nd Game] on the day of the game (scheduled as a night game)

Location: Each entrance gate of Toyama City Baseball Stadium

Distribution Content: Sampling of individually wrapped 'Shiroebi Kikou' with the original Mynavi All-Star Game 2026 design is planned.

*Limited quantities available; distribution will end once stock runs out.

Hinodeya Seika Sangyo's Representative Product 'Shiroebi Kikou'

The translucent light pink 'Shiroebi' (white shrimp) from the deep sea of Toyama Bay is called the 'Jewel of Toyama Bay' due to its appearance. It is characterized by its mild and elegant flavor.

Toyama Prefecture, known as a rice-producing region since ancient times, is also famous for its delicious spring water. 'Shiroebi Kikou' was born using these blessed ingredients.

With a perfectly balanced saltiness that keeps you coming back for more, it is a delightful accompaniment to tea and a welcome gift.

(Photo is for illustrative purposes)

Company Overview

A rice cracker manufacturer founded in 1924 (Taisho 13). The company aims to bring happiness to many people through rice crackers, which are deeply connected to Japan's history, climate, and traditional culture. With the catchphrase 'Chisan Chisho' (proving that products are made using locally sourced ingredients and manufactured locally), the company delivers safe and secure products to customers.

Hinodeya Seika Sangyo Co., Ltd. Head Office: 411 Tanaka, Nanto City, Toyama Prefecture Founded: 1924 Capital: 80 million yen Number of Employees: 349 (as of end of April 2026) Representative: President & Representative Director Yohei Kawai Corporate Website

URL: https://www.hinodeya-seika.com