[Hinodeya Seika Sangyo x Kataller Toyama] Sure to Sell Out! Toyama's Famous Shiroebi Kiko "Kataller Toyama Original Package" Limited Quantity Release from Sunday, April 5th! This time includes one ID photo-style sticker.

Hinodeya Seika Sangyo Co., Ltd. (Headquarters: Nanto City, Toyama Prefecture, Representative Director and President: Yohei Kawai), a long-established rice cracker manufacturer founded 102 years ago, will release the Shiroebi Kiko "Kataller Toyama Original Package" in collaboration with Kataller Toyama. This is a limited-quantity popular product that has sold out every time since its release in 2024. This time's "bonus" is an ID photo-style sticker of each player. We plan to release it multiple times this year. Please look forward to it.

*Not sold at Sasaraya

• Kataller Toyama

・Club Introduction

Formed in 2007 from the merger of Arrows Hokuriku and YKK AP Soccer Club. Joined the J-League in 2009. The team name "Kataller" embodies the meanings of "talk about" and "sing about" (from the Italian "cantare") the beloved team, and "win" (from the Toyama dialect "katare"). It also expresses the team's stance of aiming for the top, joining "shoulders" (kata) with the people of Toyama Prefecture and going "together" (from the French "aller" = to go). The emblem features the Tateyama Mountain Range, Toyama Bay, and tulips, promoting the beautiful Toyama Prefecture.

<Kataller Toyama Official Website>

https://www.kataller.co.jp/

• Shiroebi Kiko Kataller Toyama Original Package

■Commitment to Package Design

This is the Kataller Toyama original package of Shiroebi Kiko, featuring eye-catching team colors of blue and red.

This time's "bonus" includes one random ID photo-style sticker! Be sure to get yours. The Kataller Toyama limited edition package of Shiroebi Kiko, a popular souvenir from Toyama. Please use it for yourself, as a souvenir, or as a gift.

■Shiroebi Kiko "Kataller Toyama Original Package"
・Designed with the mascot character "Raika-kun," symbolizing Toyama Bay and the clear waters, which are icons of Toyama Prefecture. Recommended as a souvenir at Kataller Toyama home games or as a gift for fans.

■Kataller Toyama Official Player ID Photo-style Stickers

*All 32 types

Look forward to seeing which sticker you get! (Photo is for illustration purposes only)

*Due to the timing of the photo shoot, ID photo-style stickers for player No. 21 Terakado and No. 42 Tae-won are not included. Please be aware of this in advance.

・Shiroebi Kiko 2 pieces x 11 bags, tax included price 1,200 yen

Player goods: 1 ID photo-style sticker included

<Sales Stores and Scheduled Release Date> *Limited quantity, sales will end when sold out

From Sunday, April 5, 2026~

・Kataller Toyama Home Game Venue Goods Booth

・Kataller Toyama Official Online Store

・4 Lawson stores in the prefecture (Toyama Shinbo store, Toyama Ishigane store, Toyama Kusajima Chuo store, Toyama Ekikita-guchi store)

・Urban Shop

・Taiyo Sports Toyama Store

*Not sold at Sasaraya

■Hinodeya Seika Sangyo's flagship product "Shiroebi Kiko"

The "shiroebi" (white shrimp) with its translucent pale pink color from the deep waters of Toyama Bay is called the "Jewel of Toyama Bay." It is characterized by its delicate and elegant taste.
Toyama Prefecture, known as a rice-producing region since ancient times, is also famous for its delicious spring water. "Shiroebi Kiko" was born using these blessed ingredients.
Its moderately salty taste is irresistibly delicious, making it a perfect accompaniment to tea and a delightful gift.

• Company Profile

A rice cracker manufacturer founded in 1924 (Taisho 13). We hope to bring happiness to many people through rice crackers, which are deeply connected to Japan's history, climate, and traditional culture. With the slogan "Local Production, Local Certification," which means using ingredients harvested in the region and manufacturing them in the region, we deliver safe and secure products to our customers.

Hinodeya Seika Sangyo Co., Ltd.
Headquarters: 411 Tanaka, Nanto City, Toyama Prefecture
Founded: 1924
Capital: 80 million yen
Number of employees: 344 (as of end of November 2025)
Representative: Yohei Kawai, Representative Director and President
Corporate Website

URL: https://www.hinodeya-seika.com/