From 'Trend' to 'Habit'! 'Noda Crystal's If You Want to Lose Weight, Do Squats' Achieves Cumulative 3rd Printing in One Year, Becoming an Unprecedented Long-Seller

Hinode Shuppan Co., Ltd. (Chuo-ku, Tokyo) announced that the diet and muscle training book 'Noda Crystal's If You Want to Lose Weight, Do Squats' by Noda Crystal, released on July 1, 2025, has achieved a cumulative 3rd printing (second reprint).

Surpassing its initial explosive momentum, the book has now established trust as a 'method you can truly continue.' It has evolved into an unprecedented long-seller for a practical diet book, continuing to sell nearly a year after its release.

■ Why 'Squats Only' Evolved from a Social Phenomenon into a 'Habit'

1. The '80-Point Theory' Eliminates Modern Guilt and Supports Habit Formation

The core of this book lies in the '80-point theory,' which recommends abandoning perfectionism and continuing within a manageable range. By providing psychological safety—'I can do this much'—to those who have failed due to strict dieting or intense exercise, it has become a lasting part of daily life rather than a temporary boom.

2. Support from Bookstores and Cross-Generational Spread

Bookstores nationwide report that 'people who don't usually visit the sports section are buying it.' The clear message of 'just squats' has also become established on social media as daily training reports. It is not a temporary trend but a 'change in exercise habits' across all generations, continuing to spread.

3. Entertainment Value Beyond a Practical Book

Featuring gravure photos of the author's physique, humorous commentary, and even a dining-out guide, the book's entertainment value—'fun to read, fun to look at'—has also created a 'reading habit' that maintains motivation.

■ Comment from Author Noda Crystal

'I want people who haven't started training yet to read this book. You don't need any equipment; just start with squats. A reprint isn't the goal; I want to spread (squats in Japan) even more from here.'

Noda has consistently aimed to 'establish squats in Japan' since the book's release. This 3rd printing decision is proof that his ideal is steadily becoming a reality.

【Bibliographic Information】
Title: Noda Crystal's If You Want to Lose Weight, Do Squats
Author: Noda Crystal
Release Date: July 1, 2025 (Tuesday)
Price: 1,980 yen (tax included)
Format: B5, softcover
Pages: 100
Publisher: Hinode Shuppan Co., Ltd.
Distributor: Magazine House Co., Ltd.
Distribution: Nationwide bookstores, online bookstores, etc.

【Inquiries】
Hinode Shuppan Co., Ltd. Separate Editorial Department
TEL: 03-5543-2221 (main)

*For sales inquiries, please contact:
Magazine House Co., Ltd. Order Center TEL: 049-275-1811