Hinata no Futon Opens Official TikTok Shop Account for Seamless Purchases of Japanese-Made Bedding and Pet Beds

Ryoyu Co., Ltd. (head office: Miyakonojo City, Miyazaki Prefecture; Representative Director: Tomomi Tamaki), operator of Hinata no Futon, a brand that delivers freshly made bedding under the concept of “Japanese-made futons made in Japan’s sunny region,” opened an official TikTok Shop account on the short-video platform TikTok on Thursday, May 7, 2026. The shop allows users to purchase products seamlessly while watching videos. The shop will gradually offer a lineup that lets customers experience the appeal of Hinata no Futon, ranging from high-quality bedding for people crafted by the company’s artisans to pet bedding that has attracted attention on social media. Going forward, the company will use TikTok’s short videos and live streams to present product details and real-life usage scenes, creating a new place for communication with customers. ■ Background to the TikTok Shop Launch In recent years, gathering information and making purchases through social media have become mainstream in the e-commerce market. The company has already communicated the appeal of its products through social media videos, but wanted to respond more smoothly to customers who wish to buy immediately at the moment they see a video and think, “I want this!” Through the newly opened TikTok Shop, the company will share the real appeal of its bedding, such as its fluffy elasticity and scenes of pets comfortably burrowing into the products, through short videos. At the same time, it will provide a new shopping experience that lets users make purchases seamlessly without switching apps. ■ Products 1. Hairunyan ・Price: M size, 3,800 yen including tax ・Features: A futon with a shape that cats instinctively find calming and want to enter. It is a popular product that has repeatedly ranked No. 1 on Rakuten Marketplace. 2. OFURO ・Price: M size, 4,990 yen including tax; L size, 6,990 yen including tax ・Features: Gently wraps the body and allows pets to sleep with a sense of security. Its generous volume also makes it ideal for resting the chin. 3. KOBAN ・Price: 3,990 yen including tax ・Features: A fluffy, cozy futon made with flannel fabric and plenty of filling. Its simple shape makes it suitable for both cats and dogs. ■ About Hinata no Futon Hinata no Futon operates its own factory in Miyakonojo City, Miyazaki Prefecture, producing bedding by applying manufacturing techniques developed over many years of making down comforters. Under the concept of “Japanese-made futons made in Japan’s sunny region,” the brand offers a broad range of products, from bedding for people to high-quality pet bedding. The company is also actively working to contribute to a sustainable society through SDGs initiatives and animal welfare. This includes supporting the Hapinyan Project, which donates off-spec products, or B-grade items, generated during the manufacturing process to adoption events for rescued cats and dogs, where sales proceeds can be used as activity funds. ■ Company Overview Company name: Ryoyu Co., Ltd. Representative: Tomomi Tamaki, Representative Director Location: 33-1 Hayamizu-cho, Miyakonojo City, Miyazaki Prefecture 885-0016, Japan Established: August 1976 Business: Manufacture and sale of bedding; operation of the Hinata no Futon brand URL: https://www.hinatanofuton.com/ Instagram: https://www.instagram.com/hinatanofuton/ Instagram: https://www.instagram.com/hinatanofuton_pet/ 【Press Contact】 Ryoyu Co., Ltd. Contact: Sachie Kashiwada TEL: 098-651-6888 MAIL: ryouyu@ryoyufuton.com