Revision of 'Fiduciary Duty Policy for Customer-Oriented Business Operations'
Key facts
- Revision of 'Fiduciary Duty Policy for Customer-Oriented Business Operations'
- SOMPO Himawari Life Insurance has revised its 'Fiduciary Duty Policy for Customer-Oriented Business Operations' to reflect its shift towards becoming a 'Well-being support company' and its efforts to optimize sales practices with multi-carrier agencies.
- Source: PR Times
- Date: May 21, 2026
Direct answer
SOMPO Himawari Life Insurance has revised its 'Fiduciary Duty Policy for Customer-Oriented Business Operations' to reflect its shift towards becoming a 'Well-being support company' and its efforts to optimize sales practices with multi-carrier agencies.
- Citation
- Revision of 'Fiduciary Duty Policy for Customer-Oriented Business Operations' (May 21, 2026), PR Times
- Source
- PR Times
- Date
- May 21, 2026
SOMPO Himawari Life Insurance has revised its 'Fiduciary Duty Policy for Customer-Oriented Business Operations' to reflect its shift towards becoming a 'Well-being support company' and its efforts to optimize sales practices with multi-carrier agencies.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 19:00
- 🔍 Collected: May 21, 2026 at 10:31
- 🤖 AI Analyzed: May 22, 2026 at 04:05 (17h 33m after Collected)
While the company has continuously strived to prioritize the best interests of its customers, it has revised this fundamental policy following two major developments: the 'optimization of sales activities through building appropriate relationships with multi-carrier agencies,' as reported in news releases since September 2025, and the company's evolution into a 'Well-being support company,' as declared in April 2026.
By explicitly incorporating these major evolutions and the company's stance into this policy, the company aims to solidify its customer-oriented business operations.
[Related News Releases]
- September 8, 2025: 'Report on Efforts to Build Appropriate Relationships with Multi-carrier Agencies'
- April 16, 2026: 'Progress on Efforts to Build Appropriate Relationships with Multi-carrier Agencies'
- April 20, 2026: 'Evolution into a 'Well-being support company' - Providing New Value from Life 'Prediction' to 'Life-ending''
## 2. Main Revision Details
Based on the above, the changes in this revision are as follows:
(1) Clearly Stating the Evolution into a 'Well-being Support Company' in the Policy
The company explicitly positions its goal as a 'Well-being support company' and aims to accompany customers throughout their lives by providing 'Insurhealth®' (combining insurance and healthcare) and 'well-being services'.
(2) Thoroughly Implementing Customer-First Sales Activities
The company has clarified its policy to ensure appropriate product selection opportunities and pursue customers' best interests, including strict adherence to rules preventing excessive benefits to agencies.
## 3. Future Outlook
Going forward, the company will thoroughly implement customer-oriented business operations based on this policy, while regularly verifying and reviewing the status of these efforts to strive for further advancement.
The full text of the revised 'Fiduciary Duty Policy for Customer-Oriented Business Operations' is available on the official website.
https://www.himawari-life.co.jp/company/fiduciary/
FAQ
Why did SOMPO Himawari Life revise its 'Customer-Oriented Business Operations Policy' this time?
To standardize sales activities through the establishment of appropriate relationships with agency partners, and to clearly position the evolution into a 'Well-being Support Company' as part of the vision change.
What does the evolution into a 'Well-being Support Company' specifically mean?
It means providing 'Insurhealth®' (a combination of insurance and healthcare) and 'Well-being Services' to continuously support customers' lives.
How did the policy regarding sales activities change in this revision?
The policy now clearly outlines measures to prevent excessive benefits to agents, strictly adhere to rules, pursue the best interests of customers, and ensure opportunities for appropriate product selection.
Where can the revised policy be found?
The full text is published on the official website of SOMPO Himawari Life Insurance (https://www.himawari-life.co.jp/company/fiduciary/).
How is the company addressing future initiatives?
The company is committed to thoroughly implementing operations based on the policy, regularly reviewing and revising the progress, and striving for further advancement.