Sankei Building and Haseko Real Estate Announce First Joint Hotel Development: (Tentative) Hakone Gora Hotel Project, Bringing Hilton's 'LXR Hotels & Resorts' to Hakone for the First Time in Summer 2028
Sankei Building, Haseko Real Estate, and Hilton will open an LXR Hotels & Resorts property in Hakone Gora in summer 2028. It will feature 94 luxury rooms with private open-air baths.
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- 📰 Published: April 23, 2026 at 20:00
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The Sankei Building Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Kazunobu Iijima), Haseko Real Estate, Inc. (Headquarters: Minato-ku, Tokyo; President: Ken Matsumoto), and Hilton (Headquarters: Virginia, USA; President and CEO: Christopher J. Nassetta) are pleased to announce the planned opening of a luxury hotel under Hilton's 'LXR Hotels & Resorts' brand in Hakone in the summer of 2028.
The Sankei Building Co., Ltd. and Haseko Real Estate, Inc. concluded a branding and management agreement with Hilton on March 30, 2026, regarding the hotel development project (hereinafter referred to as 'this hotel project') that has been underway in Gora, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture. This hotel project will mark the birth of Hilton's first hotel in Hakone.
Exterior (Image*)
'LXR Hotels & Resorts' is a collection brand consisting of luxury hotels with 18 properties worldwide. In Japan, the brand made its debut with the opening of 'ROKU KYOTO, LXR Hotels & Resorts' in Kyoto in September 2021. The brand provides guests with luxury experiences infused with unique stories and the essence of the locale, situated in carefully selected, captivating destinations around the world that stimulate a timeless spirit of adventure.
Hakone Gora is located in the heart of Hakone, one of Japan's premier hot spring resorts, known for its beautiful natural scenery in all four seasons and abundant hot spring resources. This hotel project faces an enchanting forest known as 'Momijidani' (Autumn Leaf Valley), a famous autumn foliage viewing spot on Kanagawa prefectural land. Additionally, within walking distance from this hotel project are spots where you can enjoy nature and art, such as the Hakone Open-Air Museum, Hakone Museum of Art, and Gora Park. It boasts good access from central Tokyo, and is only about a 3-minute walk from the nearest station, 'Koen-kami' on the Hakone Tozan Cable Car.
Joseph Khairallah, Vice President, Operations - Japan, Korea & Micronesia, Hilton, stated the following regarding the signing of this agreement:
'We are absolutely thrilled to partner with The Sankei Building Co., Ltd. and Haseko Real Estate, Inc. to open an LXR brand hotel in Hakone, a hot spring resort highly popular with both domestic and international travelers. Through experiences inspired by the local culture and environment, and the personalized service unique to the brand, we will deliver a high-quality retreat where guests can be healed by Japan's nature and hot spring culture.'
■ Features of This Hotel Project
- Luxury type rooms of 50 sqm or more, equipped with private open-air baths.
- Dog-friendly rooms will be available in some guest rooms, accommodating stays with beloved dogs.
- 'Momijidani' spreads out in front of the hotel, and guests can enjoy the great nature of Hakone, including the autumn leaves, from their rooms.
Guest Room (Image*) Guest Room Open-Air Bath (Image*)
*The expected completion CG shown is drawn based on plans at the design stage; actual shape, color, etc., may differ and are subject to change due to construction reasons or administrative guidance.
■ Overview
Name: (Tentative) Hakone Gora Hotel Project
Location: 1300-81, 82 Gora, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture
Transportation Access: Approx. 9-minute walk from 'Gora' Station on the Hakone Tozan Railway; Approx. 3-minute walk from 'Koen-kami' Station on the Hakone Tozan Cable Car
Total Number of Rooms: 94 rooms
Facilities: Restaurant, lounge, public bath, spa, fitness center
Start of Construction: May 2025
Expected Completion: End of November 2027
Expected Opening: Summer 2028
Project Owners: The Sankei Building Co., Ltd., Haseko Real Estate, Inc.
Operator: Hilton
■ About The Sankei Building Co., Ltd.
Since its founding in 1951, The Sankei Building Co., Ltd. has grasped the characteristics of cities and regions, working to create business value that responds to changes in society and the times. Currently, it operates in six domains: building business, residential business, hotel and resort business, senior business, logistics business, and overseas business, expanding its business area primarily in the Tokyo metropolitan area and Kansai region, from Hokkaido to Okinawa, and even overseas.
Moving forward, as a 'Culture Developer', we will not only construct buildings but also propose ways of spending time and valuable experiences unique to those locations, fostering a new culture that shapes the future.
https://www.sankeibldg.co.jp/
■ About Haseko Real Estate, Inc.
As the company responsible for the real estate development business of the Haseko Group, Haseko Real Estate, Inc. operates in a wide range of fields, including for-sale and rental housing and redevelopment projects, primarily in core cities nationwide. Utilizing the planning and development capabilities cultivated over many years and the comprehensive strength of the group, we have promoted real estate development that maximizes location characteristics and regional appeal. In recent years, based on our expertise in the housing sector, we have also expanded our business into the hotel and resort sector.
The Sankei Building Co., Ltd. and Haseko Real Estate, Inc. concluded a branding and management agreement with Hilton on March 30, 2026, regarding the hotel development project (hereinafter referred to as 'this hotel project') that has been underway in Gora, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture. This hotel project will mark the birth of Hilton's first hotel in Hakone.
Exterior (Image*)
'LXR Hotels & Resorts' is a collection brand consisting of luxury hotels with 18 properties worldwide. In Japan, the brand made its debut with the opening of 'ROKU KYOTO, LXR Hotels & Resorts' in Kyoto in September 2021. The brand provides guests with luxury experiences infused with unique stories and the essence of the locale, situated in carefully selected, captivating destinations around the world that stimulate a timeless spirit of adventure.
Hakone Gora is located in the heart of Hakone, one of Japan's premier hot spring resorts, known for its beautiful natural scenery in all four seasons and abundant hot spring resources. This hotel project faces an enchanting forest known as 'Momijidani' (Autumn Leaf Valley), a famous autumn foliage viewing spot on Kanagawa prefectural land. Additionally, within walking distance from this hotel project are spots where you can enjoy nature and art, such as the Hakone Open-Air Museum, Hakone Museum of Art, and Gora Park. It boasts good access from central Tokyo, and is only about a 3-minute walk from the nearest station, 'Koen-kami' on the Hakone Tozan Cable Car.
Joseph Khairallah, Vice President, Operations - Japan, Korea & Micronesia, Hilton, stated the following regarding the signing of this agreement:
'We are absolutely thrilled to partner with The Sankei Building Co., Ltd. and Haseko Real Estate, Inc. to open an LXR brand hotel in Hakone, a hot spring resort highly popular with both domestic and international travelers. Through experiences inspired by the local culture and environment, and the personalized service unique to the brand, we will deliver a high-quality retreat where guests can be healed by Japan's nature and hot spring culture.'
■ Features of This Hotel Project
- Luxury type rooms of 50 sqm or more, equipped with private open-air baths.
- Dog-friendly rooms will be available in some guest rooms, accommodating stays with beloved dogs.
- 'Momijidani' spreads out in front of the hotel, and guests can enjoy the great nature of Hakone, including the autumn leaves, from their rooms.
Guest Room (Image*) Guest Room Open-Air Bath (Image*)
*The expected completion CG shown is drawn based on plans at the design stage; actual shape, color, etc., may differ and are subject to change due to construction reasons or administrative guidance.
■ Overview
Name: (Tentative) Hakone Gora Hotel Project
Location: 1300-81, 82 Gora, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture
Transportation Access: Approx. 9-minute walk from 'Gora' Station on the Hakone Tozan Railway; Approx. 3-minute walk from 'Koen-kami' Station on the Hakone Tozan Cable Car
Total Number of Rooms: 94 rooms
Facilities: Restaurant, lounge, public bath, spa, fitness center
Start of Construction: May 2025
Expected Completion: End of November 2027
Expected Opening: Summer 2028
Project Owners: The Sankei Building Co., Ltd., Haseko Real Estate, Inc.
Operator: Hilton
■ About The Sankei Building Co., Ltd.
Since its founding in 1951, The Sankei Building Co., Ltd. has grasped the characteristics of cities and regions, working to create business value that responds to changes in society and the times. Currently, it operates in six domains: building business, residential business, hotel and resort business, senior business, logistics business, and overseas business, expanding its business area primarily in the Tokyo metropolitan area and Kansai region, from Hokkaido to Okinawa, and even overseas.
Moving forward, as a 'Culture Developer', we will not only construct buildings but also propose ways of spending time and valuable experiences unique to those locations, fostering a new culture that shapes the future.
https://www.sankeibldg.co.jp/
■ About Haseko Real Estate, Inc.
As the company responsible for the real estate development business of the Haseko Group, Haseko Real Estate, Inc. operates in a wide range of fields, including for-sale and rental housing and redevelopment projects, primarily in core cities nationwide. Utilizing the planning and development capabilities cultivated over many years and the comprehensive strength of the group, we have promoted real estate development that maximizes location characteristics and regional appeal. In recent years, based on our expertise in the housing sector, we have also expanded our business into the hotel and resort sector.