Hikone Beer Launches Commemorative Label to Celebrate Hikonyan's 20th Anniversary

Hikone Brewing Co., Ltd. (Hikone Beer, Headquarters: Hikone City, Shiga Prefecture, Representative Director: Kenichi Hashimoto) will begin selling a commemorative 20th-anniversary label product to celebrate the 20th anniversary of Hikone City's popular character "Hikonyan," which will be born on April 13, 2026. This product is a limited-edition label product planned with gratitude and celebration for "Hikonyan," who has been loved by the community for many years. Our company has developed "Hikonyan Ale," a local craft beer, as a symbol of Hikone, loved by many people. For this commemorative product, the label of the existing product, "Hikonyan Ale," will be changed to a special design celebrating the 20th anniversary and sold in limited quantities. Sales are scheduled to begin around April 13, 2026. Details on sales locations and product information will be announced sequentially on our official SNS. Furthermore, as the second phase of this project, we plan to sell new products in collaboration with characters closely related to "Hikonyan." Hikone Brewing Co., Ltd. will continue to promote the charm of Hikone and Shiga through the creation of products that utilize local resources and culture.

Product Overview ・Product Name: Hikonyan Ale 20th Anniversary Label ・Release Date: Around April 13, 2026 ・Sales Method: Direct sales store, other handling stores (planned) ・Contents: 330ml ・Price: 770 yen (tax included)

Company Overview Company Name: Hikone Brewing Co., Ltd. Location: 283-2 Noguchi-cho, Hikone City, Shiga Prefecture Brewery: 1853 Ishidera-cho, Hikone City, Shiga Prefecture Representative Director: Kenichi Hashimoto Business Activities: Manufacturing and sales of low-malt beer Closed: Tuesdays and Wednesdays HP: https://hikonebrewing.jp/ Instagram: https://www.instagram.com/hikonebrewing/