Hikone Beer Launches Commemorative Label to Celebrate Hikonyan's 20th Anniversary
Hikone Beer will launch a limited-edition craft beer with a special label in April to commemorate the 20th anniversary of "Hikonyan's" birth.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 01:31
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 15, 2026 at 20:05 (381h 9m after Collected)
Hikone Brewing Co., Ltd. (Hikone Beer, Headquarters: Hikone City, Shiga Prefecture, Representative Director: Kenichi Hashimoto) will begin selling a commemorative 20th-anniversary label product to celebrate the 20th anniversary of Hikone City's popular character "Hikonyan," which will be born on April 13, 2026.
This product is a limited-edition label product planned with gratitude and celebration for "Hikonyan," who has been loved by the community for many years. Our company has developed "Hikonyan Ale," a local craft beer, as a symbol of Hikone, loved by many people. For this commemorative product, the label of the existing product, "Hikonyan Ale," will be changed to a special design celebrating the 20th anniversary and sold in limited quantities.
Sales are scheduled to begin around April 13, 2026. Details on sales locations and product information will be announced sequentially on our official SNS. Furthermore, as the second phase of this project, we plan to sell new products in collaboration with characters closely related to "Hikonyan."
Hikone Brewing Co., Ltd. will continue to promote the charm of Hikone and Shiga through the creation of products that utilize local resources and culture.
■ Product Overview
・Product Name: Hikonyan Ale 20th Anniversary Label
・Release Date: Around April 13, 2026
・Sales Method: Direct sales store, other handling stores (planned)
・Contents: 330ml
・Price: 770 yen (tax included)
■ Company Overview
Company Name: Hikone Brewing Co., Ltd.
Location: 283-2 Noguchi-cho, Hikone City, Shiga Prefecture
Brewery: 1853 Ishidera-cho, Hikone City, Shiga Prefecture
Representative Director: Kenichi Hashimoto
Business Activities: Manufacturing and sales of low-malt beer
Closed: Tuesdays and Wednesdays
Instagram: https://www.instagram.com/hikonebrewing/
FAQ
What is being launched to celebrate Hikonyan's 20th anniversary?
Hikone Brewing Co. is launching a limited-edition craft beer with a special commemorative label called "Hikonyan Ale 20th Anniversary Label."
When will the commemorative label product be released?
The release is scheduled for around April 13, 2026.
What are the details of the "Hikonyan Ale 20th Anniversary Label"?
The product is "Hikonyan Ale 20th Anniversary Label," with a release date around April 13, 2026. It will be sold in 330ml bottles for 770 yen (tax included). Sales locations are planned to include the direct sales store and other handling stores.
Will there be other related products?
Yes, as a second phase of this project, Hikone Brewing Co. plans to release new products in collaboration with characters closely related to "Hikonyan."
Where can I find more information about sales and product details?
Information on sales locations and product details will be announced sequentially on Hikone Brewing Co.'s official SNS.