HIKE Creates Logo Mark for Group Company "Infinity1"
HIKE's design team has created a logo mark for its group company "Infinity1," which rebranded from "Shiitake Digital" in March 2026. This design integrates the identity and future vision of Infinity1, a company with over 25 years of 3DCG production experience.
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- 📰 Published: May 1, 2026 at 03:00
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HIKE Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Masataka Mikami; hereinafter "HIKE")'s design team has created the logo mark for its group company "Infinity1 Inc." (hereinafter "Infinity1"), which changed its name from "Shiitake Digital" in March 2026.
Meaning behind "Infinity1"
Former Shiitake Digital has honed its skills at the forefront of 3DCG production for over 25 years since its establishment, joining the HIKE group in 2024.
The new company name was decided after extensive discussions among the core members, condensing 25 years of history and a vision for the future. Based on the number "001," which forms a pair with "100studio" (One Double O Studio), responsible for HIKE's animation business, it is centered on the following three messages:
Infinite Ideas, One Vision
OO1: The beginning of infinite possibilities
Infinite Innovation Begins from 1
Design Concept: Deliberately discarding "1" to depict "ONE," a conceptual approach
In creating the logo mark, the HIKE design team focused on merging Infinity1's identity as a "specialist group in 3DCG" with the story behind the new company name. After a development process involving approximately 30 proposals, they arrived at a conceptual approach that deliberately does not depict the number "1," but rather expresses it as an "O."
Symbol of "01," the Origin of Digital
By depicting "1" as "O," it expresses "01," the smallest unit of digital. This symbolizes the essence of the company's business: that digital technology creates an infinite world of visuals.
"Three-dimensionality" and "Light" embodying 3DCG technology
Next to the infinity symbol (∞), the initial letter "O" of "ONE" is placed as a dot. In addition to the symbolic beauty of three consecutive circles, a gradient is applied to visualize the unique depth and light expressions characteristic of 3DCG.
Strategic "Discomfort" that Arouses Interest
By using the visual "discomfort" of "Why is it 'O' when it's '1'?" as a hook, the design attracts interest in the company name's origin and vision. While highly abstract, it achieves outstanding visibility on business cards and digital devices.
Comment from Toru Miyatake, Director of Infinity1 Inc.
"HIKE's design team, through dialogue, guided us to our ideal design, including aspects we couldn't fully articulate. The moment I saw the final proposal, I was convinced that 'the meaning of our company name converged here.' I believe that the 'good kind of discomfort' created by expressing 1 as 'O' will attract interest from many people and become an opportunity to share our vision."
Interview on Infinity1 logo mark production now available on note "HIKE Voice"
Details on the behind-the-scenes production and a dialogue between the design team and Mr. Miyatake can be found on HIKE's official note "HIKE Voice."
https://voice.hike.inc/n/nf08659b3d3b4
About Infinity1 Inc.
Animation Production Credits:
・2020 TV Anime 'Listeners': CG lead, CGI Director
・2023 TV Anime 'Kibou no Chikara ~Otona Precure '23~': CG lead, 3DCG Director, CG Animation, CG Modeling
・2023 Theatrical Film 'Pretty Guardian Sailor Moon Cosmos (Part 2)': CG lead, 3DCG Director, CG Animation, CG Modeling
・2023 Film 'Black Clover: Sword of the Wizard King': CG lead, CGI Director, CG Animation, CG Modeling
・2025 Theatrical Animation 'The Rose of Versailles': 3DCG Animation and 3DCG Modeling collaboration
・2025 Theatrical Release Anime 'Yamato yo Towa ni REBEL3199 Part III': 3DCG Animation collaboration
Studio Overview:
Business Content: Planning and production of all animation visuals for TV, theater, streaming, games, MV, etc.
Established: September 24, 1998
Representative Director: Kotaro Horiguchi
Location: Yoyogi Uehara
Official Website: https://infinity1.co.jp/
About 100studio
Established in May 2021 with the aim of "enriching people's hearts through animation" and as a "studio that supports creators." Engages in animation production for TV, theater, streaming, games, MV, etc.
Meaning behind "Infinity1"
Former Shiitake Digital has honed its skills at the forefront of 3DCG production for over 25 years since its establishment, joining the HIKE group in 2024.
The new company name was decided after extensive discussions among the core members, condensing 25 years of history and a vision for the future. Based on the number "001," which forms a pair with "100studio" (One Double O Studio), responsible for HIKE's animation business, it is centered on the following three messages:
Infinite Ideas, One Vision
OO1: The beginning of infinite possibilities
Infinite Innovation Begins from 1
Design Concept: Deliberately discarding "1" to depict "ONE," a conceptual approach
In creating the logo mark, the HIKE design team focused on merging Infinity1's identity as a "specialist group in 3DCG" with the story behind the new company name. After a development process involving approximately 30 proposals, they arrived at a conceptual approach that deliberately does not depict the number "1," but rather expresses it as an "O."
Symbol of "01," the Origin of Digital
By depicting "1" as "O," it expresses "01," the smallest unit of digital. This symbolizes the essence of the company's business: that digital technology creates an infinite world of visuals.
"Three-dimensionality" and "Light" embodying 3DCG technology
Next to the infinity symbol (∞), the initial letter "O" of "ONE" is placed as a dot. In addition to the symbolic beauty of three consecutive circles, a gradient is applied to visualize the unique depth and light expressions characteristic of 3DCG.
Strategic "Discomfort" that Arouses Interest
By using the visual "discomfort" of "Why is it 'O' when it's '1'?" as a hook, the design attracts interest in the company name's origin and vision. While highly abstract, it achieves outstanding visibility on business cards and digital devices.
Comment from Toru Miyatake, Director of Infinity1 Inc.
"HIKE's design team, through dialogue, guided us to our ideal design, including aspects we couldn't fully articulate. The moment I saw the final proposal, I was convinced that 'the meaning of our company name converged here.' I believe that the 'good kind of discomfort' created by expressing 1 as 'O' will attract interest from many people and become an opportunity to share our vision."
Interview on Infinity1 logo mark production now available on note "HIKE Voice"
Details on the behind-the-scenes production and a dialogue between the design team and Mr. Miyatake can be found on HIKE's official note "HIKE Voice."
https://voice.hike.inc/n/nf08659b3d3b4
About Infinity1 Inc.
Animation Production Credits:
・2020 TV Anime 'Listeners': CG lead, CGI Director
・2023 TV Anime 'Kibou no Chikara ~Otona Precure '23~': CG lead, 3DCG Director, CG Animation, CG Modeling
・2023 Theatrical Film 'Pretty Guardian Sailor Moon Cosmos (Part 2)': CG lead, 3DCG Director, CG Animation, CG Modeling
・2023 Film 'Black Clover: Sword of the Wizard King': CG lead, CGI Director, CG Animation, CG Modeling
・2025 Theatrical Animation 'The Rose of Versailles': 3DCG Animation and 3DCG Modeling collaboration
・2025 Theatrical Release Anime 'Yamato yo Towa ni REBEL3199 Part III': 3DCG Animation collaboration
Studio Overview:
Business Content: Planning and production of all animation visuals for TV, theater, streaming, games, MV, etc.
Established: September 24, 1998
Representative Director: Kotaro Horiguchi
Location: Yoyogi Uehara
Official Website: https://infinity1.co.jp/
About 100studio
Established in May 2021 with the aim of "enriching people's hearts through animation" and as a "studio that supports creators." Engages in animation production for TV, theater, streaming, games, MV, etc.