[Case Study] HIKE Coordinates Tray Advertisements for Nakanishi Manufacturing's 'Kyushoku Master!' in 39 Universities Nationwide
HIKE Inc. has planned and coordinated a cafeteria tray advertising campaign across 39 Japanese universities for the mobile simulation game 'Kyushoku Master!', developed by Nakanishi Manufacturing. The campaign targets youth for brand building and recruitment.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 21:00
- 🔍 Collected: April 23, 2026 at 00:02 (3h 2m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 03:22 (3h 20m after Collected)
HIKE Inc. (Headquarters: Shinjuku, Tokyo; Representative Director: Masataka Mikami; hereinafter 'HIKE') has coordinated the planning and placement of cafeteria tray advertisements at 39 universities across Japan as part of the promotion for 'Kyushoku Master!', a smartphone simulation game launched by Nakanishi Manufacturing Co., Ltd. (hereinafter 'Nakanishi Manufacturing').
About the Game 'Kyushoku Master!'
The setting is another world, but the task is the serious job of building a school lunch center. In 'Kyushoku Master!', players can learn about the inner workings of a lunch center, including the roles of kitchen equipment and layout design based on hygiene management.
- Supported OS: iOS / Android
- Genre: Isekai School Lunch Management Simulation
- Price: Completely free to play
- Copyright: © NAKANISHI MFG. CO., LTD.
Reaching the Target Directly at the Heart of the Food Scene
Nakanishi Manufacturing, which holds a high market share in school lunch kitchen equipment, created 'Kyushoku Master!' by leveraging its expertise. The game features a unique setting of managing a lunch center in an another world. HIKE proposed and implemented tray advertisements in university cafeterias, which are deeply rooted in students' daily lives, with the aim of expanding awareness and branding Nakanishi Manufacturing among the younger generation.
Three key points emphasized in this campaign:
1. Selection of placement with high affinity: The ads were deployed in cafeterias, the actual place of eating, to match the theme of 'lunch and meals.'
2. Design reflecting the game's world: HIKE proposed a design that allows students to easily imagine the game's world during their meal.
3. Pathway to download: A QR code for the download site was included in the advertisement to ensure a smooth transition for interested users.
Advertising Campaign Overview:
- Duration: April 1, 2026 (Tuesday) to April 30, 2026 (Wednesday)
- Media: Cafeteria tray advertisements at 39 universities nationwide.
- Key Point: Promoting Nakanishi Manufacturing as a 'real-world kitchen equipment manufacturer' while highlighting the gap of an 'Isekai' game. The QR code encourages immediate downloads.
HIKE Supports Corporate Problem Solving
HIKE provides end-to-end support for corporate challenges, going beyond providing advertising space to include planning, creative, and media selection. We invite interested parties to contact us for consultations.
About HIKE Inc.
- Company Name: HIKE Inc.
- Location: 3F/4F JRE Nishi-Shinjuku Terrace, 3-2-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
- Established: March 14, 2018
- Representative: Masataka Mikami, Representative Director
- Business: Animation, Live Entertainment, Merchandising, Rights Management, Game Development, Content Marketing & Promotion, Creative Production, AX/DX Solutions, Global HR
- Official Website: https://hike.inc/
About the Game 'Kyushoku Master!'
The setting is another world, but the task is the serious job of building a school lunch center. In 'Kyushoku Master!', players can learn about the inner workings of a lunch center, including the roles of kitchen equipment and layout design based on hygiene management.
- Supported OS: iOS / Android
- Genre: Isekai School Lunch Management Simulation
- Price: Completely free to play
- Copyright: © NAKANISHI MFG. CO., LTD.
Reaching the Target Directly at the Heart of the Food Scene
Nakanishi Manufacturing, which holds a high market share in school lunch kitchen equipment, created 'Kyushoku Master!' by leveraging its expertise. The game features a unique setting of managing a lunch center in an another world. HIKE proposed and implemented tray advertisements in university cafeterias, which are deeply rooted in students' daily lives, with the aim of expanding awareness and branding Nakanishi Manufacturing among the younger generation.
Three key points emphasized in this campaign:
1. Selection of placement with high affinity: The ads were deployed in cafeterias, the actual place of eating, to match the theme of 'lunch and meals.'
2. Design reflecting the game's world: HIKE proposed a design that allows students to easily imagine the game's world during their meal.
3. Pathway to download: A QR code for the download site was included in the advertisement to ensure a smooth transition for interested users.
Advertising Campaign Overview:
- Duration: April 1, 2026 (Tuesday) to April 30, 2026 (Wednesday)
- Media: Cafeteria tray advertisements at 39 universities nationwide.
- Key Point: Promoting Nakanishi Manufacturing as a 'real-world kitchen equipment manufacturer' while highlighting the gap of an 'Isekai' game. The QR code encourages immediate downloads.
HIKE Supports Corporate Problem Solving
HIKE provides end-to-end support for corporate challenges, going beyond providing advertising space to include planning, creative, and media selection. We invite interested parties to contact us for consultations.
About HIKE Inc.
- Company Name: HIKE Inc.
- Location: 3F/4F JRE Nishi-Shinjuku Terrace, 3-2-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
- Established: March 14, 2018
- Representative: Masataka Mikami, Representative Director
- Business: Animation, Live Entertainment, Merchandising, Rights Management, Game Development, Content Marketing & Promotion, Creative Production, AX/DX Solutions, Global HR
- Official Website: https://hike.inc/