Proposing Organic and Upcycled Miso: Hikari Miso Joins Aeon Group's 'Choose. The Present Connected to the Future' Fair Starting May 29, 2026
Hikari Miso Co., Ltd. will participate in the Aeon Group's 'Choose. The Present Connected to the Future' fair for three days starting May 29, 2026. The company will promote its commitment to sustainability by selling and offering tastings of organic miso, instant miso soup, and its upcycled 'Naka-ochi Miso' product.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 23:00
- 🔍 Collected: May 21, 2026 at 14:31
- 🤖 AI Analyzed: May 21, 2026 at 14:51 (19 min after Collected)
## Proposing Organic and Upcycled Miso: Hikari Miso Joins Aeon Group's 'Choose. The Present Connected to the Future' Fair Starting May 29, 2026
Hikari Miso Co., Ltd. (Shimosuwa-machi, Suwa-gun, Nagano Prefecture; President: Yoshihiro Hayashi) will participate in the 'Choose. The Present Connected to the Future' fair, held at nationwide 'Aeon', 'Aeon Style', and 'MaxValu' stores, from May 29 (Fri) to May 31 (Sun), 2026. This fair is an initiative by the Aeon Group to communicate the value of environmentally friendly products, services, and themes across the entire supply chain, with the aim of raising consumer awareness about environmentally conscious shopping.
As a leading company in organic miso, Hikari Miso will propose sustainable products, including organic miso, instant miso soup, and the upcycled product 'Naka-ochi Miso 500g'.
## Aeon Group 'Choose. The Present Connected to the Future' Fair Overview
Fair Period: May 29, 2026 (Fri) – June 30, 2026 (Tue)
Participating Stores: Approx. 5,700 stores across 23 Aeon Group companies.
## Sales of Sustainable Hikari Miso Products
Hikari Miso, which accounts for approximately 80% of the organic miso market share, will hold special corner sales for organic miso and instant miso soup, along with tasting sales for the upcycled 'Naka-ochi Miso 500g'. Additionally, the company will introduce its sustainability efforts through display panels and explanations by employees, focusing on the significance of organic miso and measures against food loss.
### Organic Miso 'Kodawartemasu 750g'
This is a red-type koji miso made with organic soybeans and organic rice, aged carefully to bring out the authentic taste of miso. It is the top-selling organic miso product and is a market driver.
### Organic Instant Miso Soup 'Yuki-sodachi no Omiso-shiru (5 servings)'
Ingredients for the miso and soup components are certified organic (JAS). The product blends carefully aged organic white and red miso for a gentle, smooth flavor.
### Upcycled Product 'Naka-ochi Miso 500g'
This product is designed to reduce food waste by blending miso that would otherwise be discarded during the manufacturing process, offered at an affordable price of 150 yen (tax included). Tasting events will be held at selected stores.
## Aeon Co-branded Products Using Hikari Miso's Organic Miso
'Grilled Rice Balls Made with Organic Ingredients'
Hikari Miso, Fundokin Shoyu, and Aeon Agri Create contributed organic ingredients, with Nichirei Foods developing and manufacturing these co-branded products.
## Hikari Miso's Commitment to Organic Miso
Under the brand message 'Blessings of nature, we gratefully receive,' Hikari Miso has positioned organic miso as its core business. In addition to pursuing the deliciousness of organic miso, the company remains dedicated to sustainable product development.
Hikari Miso Co., Ltd. (Shimosuwa-machi, Suwa-gun, Nagano Prefecture; President: Yoshihiro Hayashi) will participate in the 'Choose. The Present Connected to the Future' fair, held at nationwide 'Aeon', 'Aeon Style', and 'MaxValu' stores, from May 29 (Fri) to May 31 (Sun), 2026. This fair is an initiative by the Aeon Group to communicate the value of environmentally friendly products, services, and themes across the entire supply chain, with the aim of raising consumer awareness about environmentally conscious shopping.
As a leading company in organic miso, Hikari Miso will propose sustainable products, including organic miso, instant miso soup, and the upcycled product 'Naka-ochi Miso 500g'.
## Aeon Group 'Choose. The Present Connected to the Future' Fair Overview
Fair Period: May 29, 2026 (Fri) – June 30, 2026 (Tue)
Participating Stores: Approx. 5,700 stores across 23 Aeon Group companies.
## Sales of Sustainable Hikari Miso Products
Hikari Miso, which accounts for approximately 80% of the organic miso market share, will hold special corner sales for organic miso and instant miso soup, along with tasting sales for the upcycled 'Naka-ochi Miso 500g'. Additionally, the company will introduce its sustainability efforts through display panels and explanations by employees, focusing on the significance of organic miso and measures against food loss.
### Organic Miso 'Kodawartemasu 750g'
This is a red-type koji miso made with organic soybeans and organic rice, aged carefully to bring out the authentic taste of miso. It is the top-selling organic miso product and is a market driver.
### Organic Instant Miso Soup 'Yuki-sodachi no Omiso-shiru (5 servings)'
Ingredients for the miso and soup components are certified organic (JAS). The product blends carefully aged organic white and red miso for a gentle, smooth flavor.
### Upcycled Product 'Naka-ochi Miso 500g'
This product is designed to reduce food waste by blending miso that would otherwise be discarded during the manufacturing process, offered at an affordable price of 150 yen (tax included). Tasting events will be held at selected stores.
## Aeon Co-branded Products Using Hikari Miso's Organic Miso
'Grilled Rice Balls Made with Organic Ingredients'
Hikari Miso, Fundokin Shoyu, and Aeon Agri Create contributed organic ingredients, with Nichirei Foods developing and manufacturing these co-branded products.
## Hikari Miso's Commitment to Organic Miso
Under the brand message 'Blessings of nature, we gratefully receive,' Hikari Miso has positioned organic miso as its core business. In addition to pursuing the deliciousness of organic miso, the company remains dedicated to sustainable product development.
FAQ
What is the purpose of Hikari Miso's participation in the fair?
The goal is to communicate the value of sustainable products across the supply chain and encourage environmentally conscious shopping.
What are the main featured products at the fair?
Products include organic miso 'Kodawartemasu', organic instant miso soup, upcycled 'Naka-ochi Miso', and Aeon co-branded organic grilled rice balls.
How does upcycled miso work?
It utilizes portions of miso that would otherwise be lost during the manufacturing process, contributing to food waste reduction.