"I want to convey it, but it doesn't reach" - Making that voice a social infrastructure. Hikarie Next Co., Ltd. announces the "KARATIA VOICE Concept"

Hikarie Next Co., Ltd. (Headquarters: Osaka) today announced the "KARATIA VOICE Concept," which aims to build functions (such as data visualization, sharing, and notification) to visualize emotions, states, and difficulties that cannot be fully conveyed through words or actions, and to connect them to necessary support.

Our company supports April Dream, a project that aims to make April 1st a day to express dreams. This press release is a dream of "Hikarie Next Co., Ltd."

■ Why this concept now?

"Why are you crying?"

"Why are you in such a bad mood today?"

As a parent of a daughter with autism spectrum disorder and intellectual disabilities, I still find myself acting based only on predictions, burdened by these questions.

As a parent, I want to understand, but I can't.

From her perspective, she wants to convey, but it doesn't reach.

This situation is by no means limited to specific families.

It applies to everyone who feels "I can't express it well, but I'm struggling" in their daily lives.

In all aspects of society, there exists a state of "I want to convey it, but it doesn't reach."

However, these voices remain outside the framework of social support and systems.

Especially for those who face difficulties in their daily lives but cannot express them in words, making it hard to connect with support, we aim to respond by visualizing their state and transforming it into a form that can be understood by those around them.

---

■ What is the KARATIA VOICE Concept?

The "KARATIA VOICE Concept" is a social design project to visualize emotions, states, and needs that cannot be conveyed solely through words or actions, and to deliver them.

It aims to redesign the social mechanism itself, based on the premise that "it cannot be conveyed."

Furthermore, this concept is designed with the premise of data accumulation and analysis to continuously capture changes and trends in states. In the future, we envision implementing mechanisms that complement areas that cannot be fully grasped by human senses, such as interpreting changes according to individual states and environments, and suggesting appropriate timing and methods of support.

【Specific initiative examples】

・A mechanism that allows families, supporters, medical professionals, and educational settings to share the emotional state of people with disabilities in real-time.

・A mechanism to visualize the hormonal fluctuations and menstrual cycles of women and girls with disabilities, linking them to changes in emotions, physical condition, and behavior, and connecting them to appropriate support at the right time.

・A mechanism to grasp the state of people who are unable to express themselves during disasters and connect them to support.

All of these are designed under a single philosophy: to eliminate "I want to convey it, but it doesn't reach." We believe that this concept will only be implemented in society when various expertise and perspectives converge.

---

■ Why are we doing this?

This concept is something that the representative herself has keenly felt "I wish I had this."

Through raising a daughter with disabilities, and by continuously observing the voices of individuals and families overflowing on social media, she strongly felt the necessity to solve the problem of "I want to convey it, but it doesn't reach."

"We" are families of individuals with disabilities. The representative and a creator who also raises a child with disabilities are jointly designing this concept, starting from their real daily experiences.

We believe that our meaning in doing this lies precisely in the convergence of "on-site reality" and "technology to deliver to society."

---

■ KARATIA Brand

Our company is currently simultaneously launching "KARATIA," a brand that utilizes art by people with disabilities in corporate products.

If KARATIA is a brand that "adds new value to products through the power of art," then KARATIA VOICE is a project that "delivers unspoken voices to society."

Both are connected by a single philosophy: to deliver value that has not yet reached society.

We are seeking partners to co-design this society.

---

There are feelings, but they don't reach.

We want to change this by visualizing that state and transforming it into a form that can be understood by those around us.

When "I want to convey it, but it doesn't reach" disappears, lives and dignity will be protected.

We are serious about creating that society.

A company that designs and implements mechanisms that balance social impact and business viability.
Our role is to ensure that social issues do not end as mere "ideals," but take root as sustainable businesses.

・Hikarie Next Co., Ltd.
・Location: 12-12, Osaka Ekimae Dai-2 Bldg., 1-2-2 Umeda, Kita-ku, Osaka-shi, Osaka

・Representative: Mitsue Tanaka

・Business Activities

　　1. Web Marketing Support

　　2. Brand business utilizing art by people with disabilities (KARATIA)

　　3. Operated services: Colorful Station and Colorful Plus

(Platform and community for parents of children with developmental disabilities or gray zone conditions)

・Corporate Website: https://hikarie-next.co.jp/

"April Dream" is a project by PR TIMES where companies announce dreams they wish to achieve on April 1st. We are seriously committed to realizing this dream.