[Exclusive Distribution] HighChem to Launch Groundbreaking "Naked Oats" Food Ingredients, the Pinnacle of Oats, in Japan
HighChem Co., Ltd. has signed an exclusive distribution agreement in Japan with Shanghai Yuanshang Fengwu Food Technology Co., Ltd., an emerging Chinese company manufacturing and selling oats. Through this partnership, HighChem will begin developing innovative food ingredients primarily made from "naked oats" originating from China. This includes the "Oat Flour Series" enabling 100% wheat substitution and "Oat Rice" as a grain substitute.
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- 📰 Published: April 14, 2026 at 20:00
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HighChem Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Yuichi Taka; hereinafter "HighChem") has signed an exclusive distribution agreement in Japan with Shanghai Yuanshang Fengwu Food Technology Co., Ltd. (hereinafter "Yuanshang Fengwu Food"), an emerging Chinese company engaged in the manufacturing and sales of oats.
Through this partnership, HighChem will begin developing innovative food ingredients primarily made from "naked oats" originating from China. We will propose new options to the Japanese food market, such as the "Oat Flour Series" which enables 100% wheat substitution with unique blending technology, and "Oat Rice" for grain consumption, which holds great potential as a white rice substitute.
(Left: Mr. Sun Yi, CEO of Shanghai Yuanshang Fengwu Food Technology Co., Ltd.; Right: Mr. Yuichi Taka, President of HighChem Co., Ltd.)
"Naked Oats," the pinnacle of oats, transformed into a "mochi-fuwa" (chewy and fluffy) texture with unique blending technology.
HighChem has focused on the high health benefits of oats. Among them, we have specialized in "naked oats" from northern China, which are distinct from the hulled varieties produced in Europe and America.
Naked oats, grown in harsh natural environments, have extremely high nutritional value and have been used as a staple food, noodles, and dim sum ingredients in China since ancient times. Their rich flavor and deep taste are highly compatible with the palates of Japanese people who consume rice and wheat as staple foods.
The oat flour series proposed by HighChem this time allows for "100% wheat substitution" without compromising the original nutritional value of naked oats, by moderately adding gluten with unique blending technology.
Utilizing the characteristic aroma of oats, a groundbreaking "mochi-fuwa" texture has been achieved through advanced manufacturing methods. We will propose this new option, which combines high health value and deliciousness, to the Japanese food market.
Main Oat-Related Products
① As a wheat substitute: Groundbreaking "Oat Flour Series"
It can be used as a "100% wheat substitute" for strong flour, medium flour, and weak flour types.
In addition to abundant dietary fiber, high protein content is also a major feature. It supports a wide range of applications such as bread, sweets, premix flour, and dumpling wrappers.
■ HighChem special page for oat products here: https://highchem.co.jp/products/oats/
Product Lineup:
Oat Flour: Bread, confectionery, dim sum, Chinese noodles, etc. (as a wheat substitute ingredient)
Whole Grain Oat Flour: High-nutrition bread, cereals, etc.
Oat Bran Flour: Functional foods that add high dietary fiber, etc.
Oatmeal: Cereals, confectionery ingredients, etc.
② As a rice substitute: Next-generation grain "Oat Rice"
"Yanmai Rice" (Oat Rice), which has been popular in China since ancient times, can be cooked using the same method as white rice. It features a rich, savory aroma that increases with each bite, going beyond the recent "rice-ification" trend. It is proposed as an ideal staple food substitute to supplement dietary fiber, which white rice often lacks, on a daily basis.
③ For noodle dishes and dim sum: "Oat Noodles" that enhance satisfaction
Naked oats are a traditional grain with a history of being a staple food during wartime due to their satisfying fullness, and in northern China, whole grain noodles called "Youmian" have been popular. Currently, their health value is being re-evaluated in urban areas of China, gaining such popularity that an oat noodle restaurant chain with 400 stores has emerged. The high satisfaction brought by its unique texture creates unprecedented added value in the development of health-conscious noodles and dim sum.
[About Shanghai Yuanshang Fengwu Food Technology Co., Ltd.]
An emerging Chinese company that consistently handles everything from oat cultivation to processing and product development. It possesses advanced processing technology and develops a groundbreaking product lineup that leads the health food market in China.
HighChem Co., Ltd. Company Profile highchem.co.jp
Company Name: HighChem Co., Ltd.
Head Office Location: Tokyo Toranomon Global Square 11F, 1-3-1 Toranomon, Minato-ku, Tokyo
Representative Director and President: Yuichi Taka
Business Overview: Trading business / Licensing business / Catalyst development, mass production, and contract manufacturing / Green chemical and next-generation energy development
Through this partnership, HighChem will begin developing innovative food ingredients primarily made from "naked oats" originating from China. We will propose new options to the Japanese food market, such as the "Oat Flour Series" which enables 100% wheat substitution with unique blending technology, and "Oat Rice" for grain consumption, which holds great potential as a white rice substitute.
(Left: Mr. Sun Yi, CEO of Shanghai Yuanshang Fengwu Food Technology Co., Ltd.; Right: Mr. Yuichi Taka, President of HighChem Co., Ltd.)
"Naked Oats," the pinnacle of oats, transformed into a "mochi-fuwa" (chewy and fluffy) texture with unique blending technology.
HighChem has focused on the high health benefits of oats. Among them, we have specialized in "naked oats" from northern China, which are distinct from the hulled varieties produced in Europe and America.
Naked oats, grown in harsh natural environments, have extremely high nutritional value and have been used as a staple food, noodles, and dim sum ingredients in China since ancient times. Their rich flavor and deep taste are highly compatible with the palates of Japanese people who consume rice and wheat as staple foods.
The oat flour series proposed by HighChem this time allows for "100% wheat substitution" without compromising the original nutritional value of naked oats, by moderately adding gluten with unique blending technology.
Utilizing the characteristic aroma of oats, a groundbreaking "mochi-fuwa" texture has been achieved through advanced manufacturing methods. We will propose this new option, which combines high health value and deliciousness, to the Japanese food market.
Main Oat-Related Products
① As a wheat substitute: Groundbreaking "Oat Flour Series"
It can be used as a "100% wheat substitute" for strong flour, medium flour, and weak flour types.
In addition to abundant dietary fiber, high protein content is also a major feature. It supports a wide range of applications such as bread, sweets, premix flour, and dumpling wrappers.
■ HighChem special page for oat products here: https://highchem.co.jp/products/oats/
Product Lineup:
Oat Flour: Bread, confectionery, dim sum, Chinese noodles, etc. (as a wheat substitute ingredient)
Whole Grain Oat Flour: High-nutrition bread, cereals, etc.
Oat Bran Flour: Functional foods that add high dietary fiber, etc.
Oatmeal: Cereals, confectionery ingredients, etc.
② As a rice substitute: Next-generation grain "Oat Rice"
"Yanmai Rice" (Oat Rice), which has been popular in China since ancient times, can be cooked using the same method as white rice. It features a rich, savory aroma that increases with each bite, going beyond the recent "rice-ification" trend. It is proposed as an ideal staple food substitute to supplement dietary fiber, which white rice often lacks, on a daily basis.
③ For noodle dishes and dim sum: "Oat Noodles" that enhance satisfaction
Naked oats are a traditional grain with a history of being a staple food during wartime due to their satisfying fullness, and in northern China, whole grain noodles called "Youmian" have been popular. Currently, their health value is being re-evaluated in urban areas of China, gaining such popularity that an oat noodle restaurant chain with 400 stores has emerged. The high satisfaction brought by its unique texture creates unprecedented added value in the development of health-conscious noodles and dim sum.
[About Shanghai Yuanshang Fengwu Food Technology Co., Ltd.]
An emerging Chinese company that consistently handles everything from oat cultivation to processing and product development. It possesses advanced processing technology and develops a groundbreaking product lineup that leads the health food market in China.
HighChem Co., Ltd. Company Profile highchem.co.jp
Company Name: HighChem Co., Ltd.
Head Office Location: Tokyo Toranomon Global Square 11F, 1-3-1 Toranomon, Minato-ku, Tokyo
Representative Director and President: Yuichi Taka
Business Overview: Trading business / Licensing business / Catalyst development, mass production, and contract manufacturing / Green chemical and next-generation energy development