A Reward for Your Skin: 'DISM no Yu' – HIDANE Co., Ltd. Launches Collaborative Campaign with Men's Skincare Brand DISM at 3 Tokyo Sauna Facilities

HIDANE Co., Ltd. (Headquarters: Yokohama, Kanagawa) will host an experiential campaign titled 'DISM no Yu' in collaboration with DISM (Dism), a men's skincare brand operated by Angfa Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo), from Tuesday, June 16, 2026, to Wednesday, July 15, 2026. As an opportunity to experience skin-care products developed with dermatological insight while relaxing both body and mind in a sauna, popular DISM products featured in commercials starring Gōsei Iwata will be installed at the washing areas of each participating facility. Customers who purchase products at the venues will receive an original towel, and those who post about the campaign on social media will receive a limited-edition sticker.

Campaign Details

DISM Product Experience

At the bathing areas of all three facilities, DISM will install its 'Creamy Foam Wash Black'—a black adsorbing foam cleanser formulated with charcoal*1 and mud*2 to cleanse pore impurities—and the multi-functional 'All-in-One Gel Moist/Light,' which completes skincare in a single step. This provides visitors with a hands-on opportunity to try dermatologically inspired skincare while enjoying the sauna experience.

Additionally, both the 'Creamy Foam Wash Black' and 'All-in-One Gel Moist/Light' will be available for purchase at each facility. If visitors enjoy the products during their experience, they can purchase them on-site immediately.

*1 Adsorbing ingredient

*2 Marine silt (adsorbing ingredient)

Facility Decorations

DISM will take over the bathing area of 'FLOBA'! Visuals of Gōsei Iwata and DISM products will appear on the walls, allowing guests to fully immerse themselves in the DISM brand world.

*Facility decoration (bathroom takeover) will only be implemented at 'FLOBA.' 'ROOFTOP' and 'MONSTER' will only feature product installations.

Novelty Campaign

By sharing your experience on social media, you can receive exclusive limited-edition merchandise.

Experience: Use DISM products in the bathing area

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Post: Share your impressions on social media with the hashtag #DISMnoYu

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Receive: Show your post at reception to claim your exclusive DISM sticker

Purchase Bonus: Customers who purchase either the 'Creamy Foam Wash Black' or 'All-in-One Gel Moist/Light' at any participating facility during the campaign period will receive an original 'MOKU Towel' as a gift.

Participating Facilities

FLOBA

Address: 3-45-2 Shirenosaka, Mitaka-shi, Tokyo 181-0013

Official Website: https://floba-mitaka.jp/sauna_spa#information

ROOFTOP

Address: 3-14-7 Nishiochiai-minami, Suginami-ku, Tokyo 4F, 167-0053

Official Website: https://rooftopsauna.jp/

MONSTER SAUNA

Address: 1-8-3 Kichijoji-honcho, Musashino-shi, Tokyo B1F, 180-0004

Official Website: https://monster-ws.jp/

Product Details

Dism Creamy Foam Wash Black

A black adsorbing foam facial cleanser formulated with charcoal*1, mud*2, vitamin C*3, and CICA*4.

A rich, cushiony foam dispensed with one pump adheres closely to the skin.

Highly adsorptive charcoal and ultra-fine mud particles smaller than pores effectively absorb and cleanse pore impurities.

<Facial Cleanser>

Product Name: Dism Creamy Foam Wash Black

Sales Name: Dism Creamy Foam Wash BLQR2

Content: 120g (approx. 1–1.5 months)

Price: ¥2,000 (excl. tax), ¥2,200 (incl. tax)

*1 Adsorbing ingredient

*2 Marine silt (adsorbing ingredient)

*3 Magnesium Ascorbyl Phosphate (skin conditioning ingredient)

*4 Centella Asiatica Leaf/Stem Extract (skin conditioning ingredient)

*5 Reaches the stratum corneum

Dism All-in-One Gel Moist [Rich Type] / Light [Light Type]

A multi-functional all-in-one gel that completes skincare in one step.

The Moist type features a rich, non-greasy 5-in-1*1 formula with moisturizing, emulsion, serum, cream, and mask functions. The Light type offers a refreshing, lightweight 3-in-1*2 formula.

<Moisturizing Gel>

Product Names: Dism All-in-One Gel Moist [Rich Type], Dism All-in-One Gel Light [Light Type]

Sales Names: Dism All-in-One Gel MHN1, Dism All-in-One Gel LST1

Content: 90g (approx. 2 months)

Price: ¥2,200 (excl. tax), ¥2,420 (incl. tax)

*1 5-in-1 formula: toner, emulsion, serum, cream, mask

*2 3-in-1 formula: toner, emulsion, serum

Dism Skincare & Lift Shampoo & Treatment Pack (Refresh & Airy)

A shampoo and treatment pack developed with skincare principles. Formulated with penetrating dual retinol capsules*2 to maintain moisture while creating a firmer impression. The 'black' refreshing shampoo and treatment pack, infused with charcoal*3 and menthol*4, helps achieve a voluminous, lifted silhouette from the roots.

<Overview>

Product Names: Dism Skincare & Lift Shampoo Black Refresh & Airy, Dism Skincare & Lift Treatment Pack Black Refresh & Airy

Sales Names: Dism L Shampoo OST1, Dism L Treatment Pack OST1

Content: 200g each

Price: ¥3,300 each (excl. tax), ¥3,630 each (incl. tax)

*1 Reaches the stratum corneum

*2 Palmitic Acid Retinol, Retinoic Acid Hydroxypinacolone (skin conditioning ingredients)

*3 Adsorbing ingredient

*4 Cooling ingredient

About DISM

'DISM' is a men's skincare brand born from years of dermatological expertise focused on men's skin. Relaunched in September 2024 under the brand concept 'Medi-skin care that leads to effective skin*1,' DISM aims to support men in enjoying beauty—not just improving their skin, but also fostering a positive mindset. The brand offers a full range of products from basic to special care, designed to deliver ingredients deeper into the skin*2 for a softer, well-conditioned feel. In November 2025, actor Gōsei Iwata was appointed as the brand ambassador. In commercials and on the official website since November, he appears as 'Mr. DISM,' a comical and charming researcher at the 'DISM Lab' whose catchphrase is 'I'm a genius!'

DISM Brand Website: https://scalp-d.angfa-store.jp/brand/dism/

Special 'Mr. DISM' Website

A dedicated website offering more information about 'Mr. DISM' is now live!

https://scalp-d.angfa-store.jp/brand/dism/special/

*1 Ingredients that soften and condition the skin

*2 Reaches the stratum corneum

Company Overview & Media Features

Angfa Co., Ltd.

Founded in 1987, Angfa Co., Ltd. operates under the tagline 'Preventive Medicine,' promoting aging care and lifestyle wellness with the vision of 'living beautifully and healthily forever.'