“When it comes to saunas, it's Success!” Japan's largest sauna media “Sauna Collection” teams up with Kao's “Success” for the launch of “Success Sauna Collection” starting May 1st.
Japan's largest sauna-focused media, 'Sauna Collection,' is partnering with Kao's men's hair care brand, 'Success,' to launch the 'Success Sauna Collection' campaign from May 1, 2026. This collaboration involves four popular sauna facilities, offering an experiential opportunity to use Success products.
📋 Article Processing Timeline
- 📰 Published: May 2, 2026 at 01:25
- 🔍 Collected: May 1, 2026 at 17:02
- 🤖 AI Analyzed: May 1, 2026 at 17:12 (10 min after Collected)
HIDANE Inc. (Headquarters: Yokohama, Kanagawa Prefecture), which operates "Sauna Collection," Japan's largest sauna-focused media, will launch the "Success Sauna Collection" joint campaign with Kao Corporation (Headquarters: Chuo-ku, Tokyo)'s men's hair care brand "Success."
As the first phase, from Friday, May 1, 2026, to Thursday, May 14, 2026, a special collaboration will be held with four highly popular sauna facilities among sauna enthusiasts: Matsumoto-yu, Sauna Tokyo, Shinagawa Sauna, and Sauna & Capsule Hotel Hokou, featuring four series of Success products.
1. Background and Purpose of the Project
In recent years, sauna culture has become established, especially among businessmen, and awareness of grooming after refreshing has increased.
This project is an experiential event aimed at spreading the feeling among sauna lovers that "it feels good to use Success before and after a sauna."
Under the name "Success Sauna Collection," each series of Success products will be matched with carefully selected popular facilities, creating a new form of "Sa-katsu" (sauna activities) that combines the enjoyment of visiting various facilities with product experience, encouraging users to think, "Which facility should I visit next, and which Success product should I try?"
As the first phase, a special collaboration focusing on the installation of Success products and facility decorations will be implemented at Matsumoto-yu, Sauna Tokyo, Shinagawa Sauna, and Sauna & Capsule Hotel Hokou, four facilities that are extremely popular among sauna enthusiasts.
2. Product Installation Details
"Success Medicated Shampoo" × "Matsumoto-yu"
- Matsumoto-yu
- Address: 5-29-12 Higashinakano, Nakano-ku, Tokyo 164-0003
- Official HP: https://www.matsumoto-yu.com/
- Products installed:
- Success Medicated Shampoo [Quasi-drug] Prevents sweat odor of hair and scalp, prevents dandruff and itchiness. Product name: Success Medicated Shampoo u
- Success Hair Fluffy Rinse
- Success Medicated Shampoo requiring no rinse [Quasi-drug] Prevents sweat odor of hair and scalp, prevents dandruff and itchiness. Product name: Success Medicated Shampoo RJ
- *Please note that quantities are limited and will be available while supplies last.
"Success 24" × "Sauna Tokyo"
- Sauna Tokyo
- Address: 3-13-4 Akasaka, Minato-ku, Tokyo 107-0052
- Official HP: https://sauna-tokyo.jp/
- Products installed:
- Success 24 Fresh Feel Shampoo
- Success 24 Fresh Feel Conditioner
- Success 24 Moist Feel Shampoo
- Success 24 Moist Feel Conditioner
- *Please note that quantities are limited and will be available while supplies last.
"Success RESIL" × "Shinagawa Sauna"
- Shinagawa Sauna
- Address: 1-6-1 Oi, Shinagawa-ku, Tokyo 140-0014
- Official HP: https://www.shinagawa-sauna.com/
- Products installed:
- Success RESIL Reset Shampoo
- Success RESIL Rebound Conditioner
- *Please note that quantities are limited and will be available while supplies last.
"Success Shampoo Volume Up Type" × "Sauna & Capsule Hotel Hokou"
- Sauna & Capsule Hotel Hokou
- Address: TK Building, 7-2-16 Ueno, Taito-ku, Tokyo 110-0005
- Official HP: https://www.saunahokuou.com/
- Products installed:
- Success Shampoo Volume Up Type
- *Please note that quantities are limited and will be available while supplies last.
3. Facility Decoration Details
Through information design tailored to the sauna experience flow, the appeal of Success products will be deeply conveyed.
- Entrance Decorations
- Original noren (door curtains), roll-up banners, and product stands for this campaign will be set up at the facility entrances to widely inform users about the campaign.
- Storefront noren
- Bathroom Decorations
- Medium and large banners installed inside the bathrooms will effectively convey the key messages of each Success product to users.
- Large banner
- Medium banner
- Product Area and Locker Decorations
- Specific features and effects of the products will be displayed as POP (Point of Purchase) signage to provide users with in-depth knowledge.
- Product POP
- Locker seals
4. SNS Campaign
By sharing information about this campaign on SNS (X or Instagram), participants can obtain limited edition goods and luxurious prizes.
- Experience: Use Success products in the bathroom
- Post: Post impressions on SNS with the hashtag "#サクセスサウナコレクション"
- Obtain: Present the post screen at the reception to receive a limited collaboration sticker.
- Double Chance: Sticker
As the first phase, from Friday, May 1, 2026, to Thursday, May 14, 2026, a special collaboration will be held with four highly popular sauna facilities among sauna enthusiasts: Matsumoto-yu, Sauna Tokyo, Shinagawa Sauna, and Sauna & Capsule Hotel Hokou, featuring four series of Success products.
1. Background and Purpose of the Project
In recent years, sauna culture has become established, especially among businessmen, and awareness of grooming after refreshing has increased.
This project is an experiential event aimed at spreading the feeling among sauna lovers that "it feels good to use Success before and after a sauna."
Under the name "Success Sauna Collection," each series of Success products will be matched with carefully selected popular facilities, creating a new form of "Sa-katsu" (sauna activities) that combines the enjoyment of visiting various facilities with product experience, encouraging users to think, "Which facility should I visit next, and which Success product should I try?"
As the first phase, a special collaboration focusing on the installation of Success products and facility decorations will be implemented at Matsumoto-yu, Sauna Tokyo, Shinagawa Sauna, and Sauna & Capsule Hotel Hokou, four facilities that are extremely popular among sauna enthusiasts.
2. Product Installation Details
"Success Medicated Shampoo" × "Matsumoto-yu"
- Matsumoto-yu
- Address: 5-29-12 Higashinakano, Nakano-ku, Tokyo 164-0003
- Official HP: https://www.matsumoto-yu.com/
- Products installed:
- Success Medicated Shampoo [Quasi-drug] Prevents sweat odor of hair and scalp, prevents dandruff and itchiness. Product name: Success Medicated Shampoo u
- Success Hair Fluffy Rinse
- Success Medicated Shampoo requiring no rinse [Quasi-drug] Prevents sweat odor of hair and scalp, prevents dandruff and itchiness. Product name: Success Medicated Shampoo RJ
- *Please note that quantities are limited and will be available while supplies last.
"Success 24" × "Sauna Tokyo"
- Sauna Tokyo
- Address: 3-13-4 Akasaka, Minato-ku, Tokyo 107-0052
- Official HP: https://sauna-tokyo.jp/
- Products installed:
- Success 24 Fresh Feel Shampoo
- Success 24 Fresh Feel Conditioner
- Success 24 Moist Feel Shampoo
- Success 24 Moist Feel Conditioner
- *Please note that quantities are limited and will be available while supplies last.
"Success RESIL" × "Shinagawa Sauna"
- Shinagawa Sauna
- Address: 1-6-1 Oi, Shinagawa-ku, Tokyo 140-0014
- Official HP: https://www.shinagawa-sauna.com/
- Products installed:
- Success RESIL Reset Shampoo
- Success RESIL Rebound Conditioner
- *Please note that quantities are limited and will be available while supplies last.
"Success Shampoo Volume Up Type" × "Sauna & Capsule Hotel Hokou"
- Sauna & Capsule Hotel Hokou
- Address: TK Building, 7-2-16 Ueno, Taito-ku, Tokyo 110-0005
- Official HP: https://www.saunahokuou.com/
- Products installed:
- Success Shampoo Volume Up Type
- *Please note that quantities are limited and will be available while supplies last.
3. Facility Decoration Details
Through information design tailored to the sauna experience flow, the appeal of Success products will be deeply conveyed.
- Entrance Decorations
- Original noren (door curtains), roll-up banners, and product stands for this campaign will be set up at the facility entrances to widely inform users about the campaign.
- Storefront noren
- Bathroom Decorations
- Medium and large banners installed inside the bathrooms will effectively convey the key messages of each Success product to users.
- Large banner
- Medium banner
- Product Area and Locker Decorations
- Specific features and effects of the products will be displayed as POP (Point of Purchase) signage to provide users with in-depth knowledge.
- Product POP
- Locker seals
4. SNS Campaign
By sharing information about this campaign on SNS (X or Instagram), participants can obtain limited edition goods and luxurious prizes.
- Experience: Use Success products in the bathroom
- Post: Post impressions on SNS with the hashtag "#サクセスサウナコレクション"
- Obtain: Present the post screen at the reception to receive a limited collaboration sticker.
- Double Chance: Sticker