First Store Outside Kanto Region, First Entry into the Sea of Japan Side!! Hidaka-ya's First External Franchise Expansion, Store #1 'Nekuretsu Chuka Shokudo Hidaka-ya Niigata Station Bandai Exit Store'
HIDAY HIDAKA Co., Ltd. has signed a franchise (FC) agreement with Ocean System Co., Ltd., a food supermarket operator based in Niigata Prefecture. On April 3, 2026, they opened the 'Nekuretsu Chuka Shokudo Hidaka-ya Niigata Station Bandai Exit Store,' marking their first store on the Sea of Japan side and first in Niigata Prefecture. This is also Hidaka-ya's first external franchise expansion.
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- 📰 Published: April 9, 2026 at 20:30
- 🔍 Collected: April 9, 2026 at 12:00
- 🤖 AI Analyzed: April 20, 2026 at 09:19 (261h 19m after Collected)
HIDAY HIDAKA Co., Ltd. (Headquarters: Omiya Ward, Saitama City, Saitama Prefecture / President & CEO: Keisei Aono), which operates Hidaka-ya mainly in the Kanto region, has signed a franchise (FC) agreement with Ocean System Co., Ltd. (Headquarters: Sanjo City, Niigata Prefecture / President & CEO: Katsuhito Higuchi), a food supermarket operator based in Niigata Prefecture. On Friday, April 3, 2026, they opened the 'Nekuretsu Chuka Shokudo Hidaka-ya Niigata Station Bandai Exit Store,' which is their first store on the Sea of Japan side and the first in Niigata Prefecture. Prior to the opening, a media preview and tasting event was held for members of the press on Monday, March 30, 2026.
## Aiming to Energize Both Niigata Prefecture and Hidaka-ya Through Synergistic Effects of Two Companies!
In his opening remarks, Ocean System President Higuchi stated, "Like HIDAY HIDAKA, we have been developing 'various services through food.' When I met with HIDAY HIDAKA, I was already a fan of Hidaka-ya, and after directly approaching them, the FC agreement was concluded. I believe we can create great synergistic effects by fully leveraging our knowledge of Niigata's regional characteristics and the trust and achievements we have cultivated in FC operations in various other industries." He expressed his enthusiasm for the first Hidaka-ya store in Niigata Prefecture.
Regarding his impression of Hidaka-ya, he commented, "Anyone can easily visit, and I often go there myself when on business trips to Tokyo. It's a wonderful place where you can eat delicious food affordably. My favorite dishes are the Vegetable-Packed Tanmen and the winter-limited Kimchi Miso Ramen."
He continued, saying that since the announcement of the FC agreement, there have already been many voices of joy and anticipation. "To all the Hidaka-ya fans in Niigata Prefecture, thank you for waiting. We will offer that taste, that deliciousness, and that price!" he concluded with a message to the local community.
## Expanding Further Towards HIDAY HIDAKA's 55th Anniversary
Following this, HIDAY HIDAKA Chairman Kanda and President Aono took the stage to deliver congratulatory messages. Chairman Kanda expressed his expectations for this first store opening in Niigata, stating, "We hope to not only bring joy to the local people but also contribute in terms of employment."
## Aiming to Energize Both Niigata Prefecture and Hidaka-ya Through Synergistic Effects of Two Companies!
In his opening remarks, Ocean System President Higuchi stated, "Like HIDAY HIDAKA, we have been developing 'various services through food.' When I met with HIDAY HIDAKA, I was already a fan of Hidaka-ya, and after directly approaching them, the FC agreement was concluded. I believe we can create great synergistic effects by fully leveraging our knowledge of Niigata's regional characteristics and the trust and achievements we have cultivated in FC operations in various other industries." He expressed his enthusiasm for the first Hidaka-ya store in Niigata Prefecture.
Regarding his impression of Hidaka-ya, he commented, "Anyone can easily visit, and I often go there myself when on business trips to Tokyo. It's a wonderful place where you can eat delicious food affordably. My favorite dishes are the Vegetable-Packed Tanmen and the winter-limited Kimchi Miso Ramen."
He continued, saying that since the announcement of the FC agreement, there have already been many voices of joy and anticipation. "To all the Hidaka-ya fans in Niigata Prefecture, thank you for waiting. We will offer that taste, that deliciousness, and that price!" he concluded with a message to the local community.
## Expanding Further Towards HIDAY HIDAKA's 55th Anniversary
Following this, HIDAY HIDAKA Chairman Kanda and President Aono took the stage to deliver congratulatory messages. Chairman Kanda expressed his expectations for this first store opening in Niigata, stating, "We hope to not only bring joy to the local people but also contribute in terms of employment."