Golden Week continues with the craze for 'Daily Bento for 399 yen'! Urban Supermarket 'Hidaca' in Kyobashi, Osaka, holds 3rd phase of 1st Anniversary Sale from May 4th

Hidacaya Co., Ltd. (Headquarters: Wakayama City, Wakayama Prefecture; President: Shinji Kawabata) operates the urban mini-supermarket 'Hidaca Kyobashi Store' (Miyakojima-ku, Osaka City). To commemorate its 1st anniversary on April 18, 2026, the 3rd phase of the '1st Anniversary Thank You Sale' will be held from Monday, May 4th to Sunday, May 10th. Following the great response to the 1st and 2nd phases, the 3rd phase will cater to Golden Week demand by offering carefully selected products such as Kagoshima-produced brand pork and 'hand-stretched somen' that evoke early summer, all at surprising prices. As a 'food platform' that supports the lives of local residents, Hidaca aims to contribute to the revitalization of the Kyobashi area. ■ Highlights of the 3rd Phase of the 1st Anniversary Thank You Sale This sale will feature fresh produce, meat, and fish selected with the 80 years of discerning expertise cultivated in Wakayama, as well as an enhanced lineup of daily necessities and beverages for bulk purchasing. 1. Featured Fresh Produce, Meat, and Fish Kagoshima-produced Satsuma Soumi Pork (loin slice): 160g / 399 yen (excl. tax) Domestic Hidaka Beef (marbled rib slice): per 100g / 450 yen (excl. tax) Norwegian Raw Salmon offcuts: 1 pack / 599 yen (excl. tax) Kagoshima-produced, etc. New Potatoes: 1 bag / 299 yen (excl. tax) 2. Overwhelming Support! Continuation of 'Daily Bento' for 399 yen Aiming to be a 'supermarket you can visit every day,' the popular 'Daily Bento' from the 1st phase will continue to be sold for 399 yen (excl. tax). Delicious and convenient bento boxes are prepared in-store for business people and nearby residents alike. 3. Bulk-buy and Early Summer Preparation Items Nestle Excella (900ml): 99 yen (excl. tax) Tsuno Foods Domestic Rice Oil (1500g): 699 yen (excl. tax) Okayama Kamogawa Hand-stretched Somen (200g): 199 yen (excl. tax) ■ Sale Overview Name: Hidaca Kyobashi Store 1st Anniversary Thank You Sale, 3rd Phase (out of 4 phases) Period: May 4th (Mon) - May 10th (Sun), 2026 Location: Hidaca Kyobashi Coms Garden Store 【Store Information】 ■ Mini-supermarket 'Hidaca' Kyobashi Coms Garden Store Address: Coms Garden B2F, 2-6-1 Higashinodamachi, Miyakojima-ku, Osaka City TEL: 06-4792-7311 FAX: 06-4792-7312 Weekdays: 7:00-10:00 (partial area open) 10:00-22:00 (all areas open) Weekends & Holidays: 10:00-22:00 (all areas open) Store holidays: Follow facility holidays 【Company Profile】 ■ 80 years since its founding, innovating 'deliciousness' and 'enjoyment' from Wakayama. Founded in 1946 as a greengrocer 'Hidakaya' in Arochi, Wakayama City, right after the war, Hidacaya celebrated its 80th anniversary in 2026. With the management philosophy of 'A company that energizes everyone in the region the most in Japan with 'deliciousness' and 'enjoyment',' it operates community-based supermarkets primarily in Wakayama Prefecture with a dominant strategy. ■ Unique 'Hybrid Model' Business Model While thoroughly pursuing efficiency for 'low prices,' it has built a unique hybrid model that provides 'surprising deliciousness' through professional discernment and effort in its fresh food and delicatessen departments. In 2025, it opened the urban mini-supermarket 'Hidaca' in Osaka City, challenging to establish a new retail format that goes beyond the conventional local supermarket model. ■ Evolution into a Food Platform Beyond its retail business, Hidacaya is accelerating its evolution into a 'food platform' that integrates upstream to downstream operations, including the operation of its own meat processing center and the development, wholesale, and external sales of prefecture-produced goods through 'Wakayama Bussan Co., Ltd.', established in 2023. 【Company Overview】 https://hidakaya.co.jp/ Company Name: Hidacaya Co., Ltd. Headquarters: 127-5 Kuroda, Wakayama City, Wakayama Prefecture Founded: 1946 (Showa 21) Established: 1965 (Showa 40) Representative: Shinji Kawabata, Representative Director and President Business Activities: Operation of supermarkets 'Hidacaya' focusing on fresh foods, urban mini-supermarkets 'Hidaca', business supermarkets, external sales, and product development business 【Profile of Representative Director and President Shinji Kawabata】 Shinji Kawabata Representative Director and President, Hidacaya Co., Ltd. Born in Wakayama Prefecture in 1978. Graduated from Ritsumeikan University Graduate School. Majored in Artificial Intelligence (AI) at graduate school, and after graduation, worked as a system engineer at a system company in Tokyo. Involved in financial systems, cultivating expertise in logical thinking and efficiency utilizing IT. In 2007, at the age of 29, driven by the desire to 'contribute to the region where I was born and raised,' he returned home and joined Hidacaya Co., Ltd., founded by his grandfather and expanded by his father. Starting as a fresh produce manager, he became a buyer, then senior managing director, and was appointed Representative Director and President in 2016. During his engineer days Keywords: